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41. Stop Avoiding Your Numbers

After working with thousands of health and wellness professionals at this point, I have realized there is no gray area when it comes to accounting.

Either you LOVE it and already have all the color-coded spreadsheets and systems in place, or you LOATHE it and want to pretend you never heard the words accounting or finance today.

Push play and listen, either way!

What I’m sharing with you in this episode is going to be a completely different way to think about your business finances than you are right now, especially if you’re tempted to turn off this episode and skip to another one.

The suggestions I’m giving are going to make you more money and drastically reduce your financial stress. (I even give my personal bookkeeper’s information to help you get more organized.)

Ready for it? Let’s dive in.

Transcript

Andrea Nordling 0:00
Hello, welcome back to the profitable nutritionist podcast, my friend, we are talking finances today. This is a really fun episode for me on a personal level, because we have just moved into a new house, I’m in a new office, this is my first podcast episode, I’m recording in my new office with actually I got a new computer set up some new screens, just totally new fresh setup and environment that I’m recording this in today. Just really fun just had to show that I’m looking like, you know that feeling where you rearrange the furniture in your life kind of metaphorically and literally. And then everything just feels fresh and new and open to possibility totally having that feeling right now. And what is going to come forth for you today is all about the money, we’re talking about your business finances, hope you’re ready for it. Because what I’m gonna share with you in this episode is going to be a completely different way to think about your business finances than you are right now. Especially if you are tempted to turn off this episode right now and skip to another one. I want to you I see, you know, numbers avoidance is allowed stick with me here. Okay. What I have found at this point after working with 1000s of health and wellness professionals, is that there’s no gray area. Here’s what I mean by that when it comes to accounting, either you love it, and you already have all of the color coded spreadsheets and systems in place, or you loathe it. And you want to pretend that you never push play on this episode right now. And you didn’t even hear the word accounting or finances, and you want to run away and hide. Okay, no matter which camp you’re in, this is going to be a valuable episode. So stay tuned, keep going, we are going to put your thoughts about your business finances under a microscope today, which is very, very important. But before we do that, and before we jump in, I want to explain why we’re doing this. The relationship that you have with money in your business is going to change as your business grows, this is really important to know is like the difference. I like to think about it as a first date, like a tentative first date in the beginning, that’s your business in the beginning and your relationship with money. When you don’t know or Wait, is there going to be a second date is it going to keep coming in? Am I going to keep seeing this person it’s like that tentative first dating experience, all the way to the evolution of a relationship and maintaining a solid marriage. After decades of being together, it evolves. Same thing with your business and the money coming into your business and your relationship with it. It evolves, it changes. It’s not the same after being married for decades, as it is in the very beginning. When it’s all new and different, and you’re not sure if it’s going to keep happening, do what I’m saying. Now, another layer to this to the layer of the onion that we’re going to pull back is that when this relationship matures with money, you are going to be required to separate your business money relationship from your personal money relationship. It’s another extra extra little piece of the puzzle layer of the onion that you have to peel back because those are different things. Managing your relationship with your business money is a totally different skill set altogether from what you are going to be doing with your personal money and your personal money relationship. We’re going to really unpack all of this this month. Why this month?

Andrea Nordling 3:15
Well, I’m so glad you asked. I’m all about answering the questions that maybe you aren’t wondering today. But that’s what we’re doing. Why this month, because as you may or may not know I am offering the first public enrollment for my intimate streamline and scale mastermind group on August 2 applications opened on August 2, the mastermind is different. It is a very different offer. From my foundational program that you hear me talk about all the time, which is the profitable nutritionist program, mastermind is different in the mastermind, we take the organic marketing and selling concepts from the program, the foundational program, and we perfect them. My clients in the mastermind learned very advanced selling and scaling processes. And they get immersive coaching every single week as they implement that process and scale their business. Now until now you haven’t heard about the mastermind, because it has been by invitation only. So you haven’t heard about it. But now I am starting to talk about it. And for this month, you’re going to hear a lot more about the mastermind, because on August 2 For the first time, the applications for the October class are going to be open publicly. Okay, so that’s why you’re hearing about it now. The six month mastermind kicks off on October 25. With a live three day in person event, followed by six months of implementation and deep dive coaching. This is a very selective intimate group. It’s a small group. So if you have ever thought about it, I’m just going to say if you’ve ever thought about as you’re listening to this podcast, that you would love to get coached on your brain and on your business so that you can streamline your processes and scale your business faster using the concepts that I teach here. You need to apply on August 2 for the mastermind. Make sure you’re on the waitlist so you get all the informational emails with the live event details and all the income criteria by adding yourself at Build a profit Audible practice.com forward slash mastermind dash waitlist. Okay, that’s going to be linked up in the show notes on this episode as well. So if you missed it, go to the show notes, you’ll have the link there, build a profitable practice.com forward slash mastermind dash waitlist, and then you will hear all of the details about the mastermind. And if you are listening to this episode after the August applications have already closed, add yourself to that waitlist page anyway, and you will be notified with details for the next upcoming class, which opens every six months. So that is some background about the mastermind coming up. Which is why I wanted to introduce some of the more advanced concepts in the episodes this month leading up to the applications being open. Because as your business grows, these small things you can’t see it but I am err quoting the small things in the beginning can easily turn into really big things. Read big problems. As you make more money and work with more people, you’re going to see some more nuanced and advanced topics coming up for that reason this month on the podcast. And yes, these are all concepts and components of the advanced streamline and scale process that I teach in the mastermind. First up today is finances. Like I already said you cannot hide from your numbers, you have to know your numbers. As a business owner, you have to know them. You may be tempted to hide from them. But it’s a no, you have to know your numbers. The primary reason for this and why you have to know your numbers, meaning you have to know I want to be specific about what numbers these are, you have to know how much revenue you’re bringing in each month, along with how much you’re spending on your business each month, so that you can detach from these numbers. And I repeat that you have to know how much money you’re bringing in and how much you’re spending. So you can then detach from those numbers, you have to know them so you can let them go. I know it sounds very paradoxical, a little confusing, what the heck, you have to know your numbers so you can separate yourself from them. It’s true, it’s weird. Here’s what I mean, your revenue and expense numbers are neutral, they aren’t good or bad. They don’t make you good or bad, either. They are just digits on a screen. But for most of us, they don’t feel neutral at all. There’s a lot of emotional charge from those numbers, right? Well, actually wrong. It’s not the numbers that cause the emotional charge. It’s your thoughts about the number. What are you making it mean? What do you make it mean about your business? What are you making it mean about you? What are you making it mean about your future, see emotionally charged because of the meaning that we assign to these numbers, specially in our business. And if you’re hiding from your numbers, and you don’t actually know how much you’re making, or how much you’re spending in your business is undoubtedly, because you are making that number mean something about you personally. And if you’re making it means something negative about you personally, of course, you don’t want to hear that you don’t want to look at it, you don’t want to think negatively about yourself. So you hide, and then you don’t run the numbers. On the other side of this. If you’re obsessive and neurotic about your accounting and knowing your numbers, it’s likely because you’re depending on the positive thoughts about yourself that you’re going to allow yourself to believe if you see those numbers going up. So in this scenario, is the exact same thing, you’re attaching meaning to those numbers, and you need to see them as going up so that you’re allowed to believe something positive about yourself. So of course, you’re going to want to try to find that validation and keep re crunching the numbers recalculating, right, because it’s your ticket to being able to feel proud of yourself, you’ve attached meaning to the numbers, if they’re good, you get to feel good about yourself. So you keep crunching the numbers, you’re obsessive about the numbers. If you are believing that your numbers mean something negative about you, then you’re gonna avoid them and hide from them and not want to see them. Because you’re making it mean something about you. These are very common patterns for humans with brains. By the way, nothing has gone wrong. If you find that you’re exhibiting one of these behaviors, but will happen and why we want to talk about this as you grow your business. And those numbers get bigger and bigger, you will go to even bigger and bigger extremes to hide from them. Or you will only view the success of your business and you as a person, of course as possible if you’re hitting certain arbitrary income numbers. So follow me on this as you start making more money in your business. Or if you’re already at the point where you’re making more money. But these patterns have been showing up for you, you’re going to amplify them even more, you’re going to go to huger extremes to hide from your numbers or to make sure that you’re recalculating and always hitting your numbers and that you can prove to yourself that you’re successful because of the numbers in your business. And as soon as you’re hitting those arbitrary income numbers that you set for yourself, that equals success, then you can believe that you’re successful. And believe me, you will also if that’s your pattern, just want to say if you’re not hiding from your numbers and you are relying on them going up to believe something good about yourself and be proud of yourself. That is your pattern on a small scale or big scale doesn’t matter as you keep growing. You will just keep changing those numbers every time you get close to hitting them. You will move them up further you will increase them you will keep moving achieving the goal line from yourself until you’re so burned out, and you’re so exhausted that you don’t even know which end is up, ask me, my friend how I know this. That’s my pattern, I have definitely seen how not viewing my numbers as neutral. And to using them as a measure of my personal worth, and success and happiness, and all of those things is very, very damaging in the long term of my business, because it will burn you out, you will never actually get to the point where you feel that you have achieved your goal, you will keep moving your goal from where it is today. And where you say it needs to be when you get close to where that is you will keep moving in on yourself. And it is an endless exhaustion and mental beatdown that is totally optional. And that’s why we’re talking about it today, especially through the lens of growing your business. Because in the beginning, when these are kind of it seems kind of inconsequential, right? Because in the beginning, when you’re not making that much money, there isn’t so much to track. And that doesn’t feel like there’s as much at stake. It seems like it’s okay. I don’t know if Okay, so but it seems like it’s okay. If you kind of hide from the numbers. Or if you you know, check them off and make sure that they’re correct, whichever end of the spectrum you’re on, it seems like it is rather inconsequential. But I want you to really look at these patterns in your brain, even if you are in the beginning. And these aren’t huge numbers right now, I want you to look at your tendency if it’s to hide, or if it’s to obsessively calculate and recalculate. Because it’s going to get bigger and bigger and bigger, the more money you make, it’s like it’s going to just be amplified. And these thoughts are going to get louder and louder and louder. So the solution, of course, is to get neutral about your income and expense numbers. And the way that you do that is first you have to know what they are. You cannot hide from your numbers, you have to know what they are. In the profitable nutritionist program and my foundational program, we have a post in the community that goes out at the beginning of every month, reminding everyone to run their numbers from the previous month and update their 12 month rolling revenue amount. Okay, and then they’re reminded to write down all of their thoughts that come up when they get their numbers figured out. Because that’s the part we’re actually interested in is what are the thoughts about the numbers. So there are some coaching prompts that the members go through as they work through their numbers every month, beginning of the month. So they can see where some of these worthiness thoughts are coming up around the numbers in their business. Whether they’re positive or negative, we just want to see what those are. Now in the mastermind, which I’ve explained is the next level application of these foundational principles, we take it to the next level, believe me, and everybody posts their numbers in a dedicated thread at the beginning of the month. So in the profitable nutritionist program, you do it internally as a process in your own business, you don’t need to share it if you don’t want to. But in the mastermind, it’s required that you actually share your numbers at the beginning of each month. And then you guessed it, we coach on any mind drama that comes up as a result of posting those numbers. Because that is going to quickly bring up any thoughts that you have that are not neutral about your revenue. If you’re at the beginning of your business right now, and you think when you make X amount of money, that you’ll never have any money drama, again, you’ll have all of your problem solved. Think, again, believe me, these are alive and well, even as your business grows, which is why we want to have awareness of it at any stage even in the very beginning. Because these thoughts like I’ve said, but I want to say it again, they actually compound and they morph into new, even more dire thoughts that will stall your business growth indefinitely. If you lead it by not acknowledging what these patterns are, and how you are attaching meaning to your numbers for good or for bad, so important to uncover these money, stories and fears as soon as possible. We’re really, really passionate about this because I know that it will help you move so much quicker, through the different stages of growth in your business make so much more money and impact so many more people,

Andrea Nordling 13:54
when you look at this component of what’s going on in your brain. And that is why we do so much work on money mindset in the mastermind in particular. Because when you’re making more money, those old stories get louder, that little voice in your head starts talking louder voice and then more money comes in and it gets louder and louder and louder. Again, asked me how I know this. There’s just no hiding from your numbers. When you’re a business owner, we have to go back to this. It’s just the way that it is. The goal here is to detach your worth as a person, as a human on this planet. And to detach your professional expertise for that matter or your abilities from your business finances. Okay, once you detach the two of these are separate things, your worth as a person, your ability to help people, your professional expertise. None of that is in question that is all separate from how much money you are making in your business. Now you may intellectually know that but I want you to really think about it and sit on it and ponder am i Believing the opposite? Am i Believing that how much money I’m making my isness does mean something about me. Or it does mean something about my professional expertise, or my ability to help people. Think about it, like really go deep here, because there’s no hiding. There’s no hiding from these thoughts. They’re there. So acknowledging them and accepting them. Giving your brain a little pep talk, say, Hey, Brian, I see what we’re doing here. Understand, you’re just trying to keep me safe. This is a pattern, but I see it. I’m aware of these thoughts. Now. I’m going to get to work to question if I want to keep thinking these thoughts. That’s all we have to do here. Okay. Detach your worth as a person and your professional expertise, and your abilities, and your human worthiness, detach all of that, from the revenue numbers in your business, or in your personal bank account. But for today’s today’s episode, we’re talking business finances, detach, detach, detach, that is the solution, instead of attaching any thoughts or emotions to it, what I want you to do is put on your scientists lab coat, metaphorically put it on once a month, at least, I suggest to my clients to do this at the beginning of the month for the previous month. And to keep a rolling 12 month total, that they can easily refer back to on total revenue collected and expensive. So I think that that’s a very clean, easy way everyone can understand to do this. So I recommend putting on your scientist lab coat once a month, and going to work to objectively neutrally collect the figures that you need, and compile them together so that you know how much money you collected, and how much money you spent. It’s very simple. We also want to really, really complicate accounting, it is not complicated. How much money did you make? How

Andrea Nordling 16:37
much did you spend, it’s a very simple. And when you take the emotional charge out of this exercise, and you do it monthly and you practice neutrality, and just not making these numbers mean anything about you personally, you will be able to evaluate what’s working in your business, and what changes you might want to make from a really clean and objective place mentally. Now, if you’re confused about how to even get started with compiling your numbers and your bookkeeping, in general, I’m going to give you my bookkeepers information in a minute, which is one of the best investments by the way that I have made in what is it 1718 years as a business owner. So just hold tight, I am going to actually tell you who I work with and give you a recommendation there. But first, let’s get back from this day forward, really want to encourage you to quit hiding from your numbers, or conversely obsessively calculating them. I really want you to quit doing both of those things by committing to an internal monthly revenue reporting system in your business, you and your numbers once a month. And then I want you to be very curious and look at the thoughts that come up for you around those numbers. That is step one, the second step, and have to be honest, it shocks It amazes me how many people join my programs, and are making money, but also making it way harder on themselves than they need to be by not doing this thing, which is keeping business funds separate from personal funds. That means income and expenses. Let’s talk about it. Really, I think that this problem, this is a problem. That is a fact this is a problem. We’re gonna fix this problem. It comes from the mindset of having a jabi or instead of being in business, you’ve if you’ve listened to the podcast before, you’ve heard me talk about this job as a job hobby. And a jabi is like it’s that feeling and that intention. It’s like if if I make money at this, that’s cool. But I mean, if I don’t, it’s fine. Right? It’s it’s letting yourself off the hook saying I have a desire to have this business. But I mean, it’s fine. If it doesn’t work out and treating it like a hobby, an expensive hobby, in terms of time and monetary expenses for some people, but still a hobby versus the mindset of being a business which is this is a business I’m going to treat it as a business and I’m going to professionally manage the funds in my business and know my numbers. Okay? Knowing your numbers will immediately up level your self concept as a business owner and stead of a wannabe. I don’t know if want to be too harsh, but I’m going with it business owner versus want to be instantly when you do this practice of committing to running your numbers, knowing your numbers, having a system in place for every month tracking your numbers, you are going to stand taller, like literally figuratively you are going to stand taller, you are going to get more outspoken about your business and you are going to say the words to people I can help you. This is just going to be a very natural domino effect of you mentally making the decision that you have a business you’re going to do business do things in your business instead of a hobby then you’re kind of still waiting to see if it’s gonna work out that’s very wishy washy and not the same as committing to growing your business. Very different. When you feel like a legit business owner you are going to act like a legitimate As owner, you are going to say the things that a legit business owner says, you are going to do the things week to week that a legit business owner does. This is part of it.

Andrea Nordling 20:10
From that I’m telling you from this one thing, you’re going to start generating higher demand, people are going to be noticing people are going to be asking questions, people are going to be sending referrals from this one thing that so many people but off to their own detriment, which is separating personal and business finances. This is such a simple thing. Many people do not realize that using a personal credit card for business expenses, for example, is going to be a detriment in your business. But it is when you separate the two. And you treat your business expenses and business revenue separately from your personal finances and your personal investments. Clients will be flocking your way, son so unreal. When I say this, I know that you’re probably thinking What is she saying, but I’m telling you, this is how it goes. Because when you decide that your business is a business, you’re going to separate the two groups of your finances, you’re going to separate your expenses, you’re going to track them, you’re going to feel so much relief, you are going to approach your business differently, you’re going to approach conversations with potential clients differently, you are going to have a completely different lens that you are looking at your calendar and how you’re spending your time. And all of that is going to compound into a lot higher demand and people flocking towards you wanting to know about this thing you’re doing. You think I’m kidding, I’m absolutely not kidding. This will make you millions over the course of your career. It starts with making sure that your personal and business finances are separate. It might seem inconsequential, to have a business credit card versus a personal credit card that your website is billing to each month, or whatever that is or that you invest in coaching with. But it is not inconsequential, I promise you, you absolutely have to separate your business and personal finances. So there’s no confusion, at the end of the year, at tax time, you’re not going to be missing out on deductions, you’re not going to have days and days of compiling numbers from various different accounts. No, it’s going to be very streamlined, simple, easy for you. And you’re going to most of all, the best part is you’re going to be thinking of your business as a business and not as a job, I cannot emphasize that piece enough. So to do this, we’re gonna have to put in a little elbow grease in the beginning, I highly suggest figuring out your business entity structure tax wise, what kind of business entity you’re going to have filling out the necessary paperwork in your state or your country and opening a designated business bank account. I know you’re going to have to do a few things here. But it’s going to be needed in the future anyway. And this is something I wish that someone had told me, because honestly, I did have a business bank account from the very beginning, but had I not is what have become quite an issue. And here’s what I’m saying. When you are taking payments online from PayPal or stripe, which are the two most common payment processors that people will pay you through your website, I personally only use stripe. But when people pay you online, you have to have a business bank account, which is a different kind of bank account, at least here in the United States to hook up the to to get deposits. So you’re going to have to at some point, if you’re going to be accepting online payments, whether that’s right away in the beginning, or if it’s going to be later, you’re going to have to have a debit designated business bank account, which means you’re going to have to have a business entity, is it an LLC, is it an S corporation, sole proprietor, there’s different options here in the US, you’re going to have to figure out with your accountant which one you need, set up the paperwork, many of them will do it for you for a fee, get it done, and open a separate bank account for your business, I highly, highly recommend. And the reason for that is I just think it’s prudent to get it out of the way now and just have it done for the future. But also, I think you’ll be damn proud of yourself when you just handle it. And that’s not a lurking to do list item in your brain that you’re thinking, Oh, someday I’m gonna have to do that. I’m gonna have to figure out how to file my taxes. But it’s too hard, right? And I’m putting it off that kind of mental baggage that you drag around month to month in your business, it really does add up. And I think that just tackling those things head on, and handling them gives you a lot of mental bandwidth back. So I’m a huge advocate for that. But if you do not have the ability or desire right at this moment to get a designated business bank account, at least get separate accounts at your bank that you nickname as your business accounts and keep that separate from your personal finances even if it’s not a dedicated business bank account with that set up through your business name. And that’s what I mean by that when

Andrea Nordling 24:49
I say designated business bank account is it’s a bank account in the name of your business instead of personally, if you don’t do that, at least get separate accounts. It’s going to make you value Your business as a business and treat it as such, which, of course, like I said, but I’m gonna say it again, which will result in more clients more money in your account, more referrals pouring in, and more people getting incredible results and you helping them. But of course, it’s going to make it so much easier as well at the end of the month, and at the end of the year to get your taxes filed. If everything isn’t mixed up and disorganized with your personal accounts. Okay, have I made a good enough case that you need to have these two things separated, make your life easy, then you know that everything in your business bank account is business revenue and business expenses. And it’s just so simple, you don’t even have to wonder where to go find these numbers for your tax write offs at the end of the year, and at the beginning of the month, because now you are going to be if you don’t already, you’re going to be implementing the practice of compiling your revenue numbers and your expenses beginning of the month, and you’re gonna know exactly where to find them, it’d be very easy for you to do that very simple. I promise. This is a good use of your time. And I told you, I was going to pimp out my bookkeeper to you, and I am. But first let me preface this by saying I am NOT an affiliate or being paid to endorse mark or his team at all. I’m just a very happy client who wants to help you de stress around this area of your business finances once and for all. And I think having a really good system in place for bookkeeping is a key to doing that. So Mark Butler is the name of my bookkeeper. I have linked up his website in the show notes, but I’ll just tell you what it is let’s do the books.com l e t s d o t h e books.com. I hired Mark’s team and Mark works exclusively with online business owners and coaches and people in our exact industry. He’s very, very proficient at it, he has an entire team and a system that is phenomenal. It’s so easy to get plugged into and get on boarded. It’s quite inexpensive, in my opinion. So I hired Mark’s team to take over my bookkeeping in early 2021. It has been the best investment other than coaching. And other than investing in my brain. This one thing has been the best investment that I have made in not just my coaching business now. But any of my businesses in almost 20 years as an entrepreneur, I really I truly mean that. Until I hired Mark steam, I was spending an extraordinary amount of time. And I didn’t think so at the time. But now as I’m looking back on it and how seamless things are for me now, I was spending a lot of time compiling all of my expenses and income every month, and figuring out my year end numbers to give my accountant in the beginning of the year, that was always like a two day process in and of itself that I did not look forward to one bit. And at the end of it, I never actually knew for sure that my figures were right. I always had this question like, am I even doing this right. So it’s kind of still hiding from my numbers in a way, I guess when I was doing it myself. Anyway, in early 2021, I outsource all of my bookkeeping to Mark’s team. And since then Mark has taken over my account personally, which has saved me dozens and dozens and dozens of hours. The system that they have in place, I’m telling you, it takes about 15 minutes to set up what you do live on zoom with one of their account managers. And they hook up all of your bank accounts, your Stripe account, your pay pal, your credit cards, anything you’re using for your business, all into their system, so that every week, his team goes through and categorizes all expenses and document your income. And then you get a weekly report and a monthly report that’s always up to date. It’s magic, you don’t have to go do it yourself. They just do it. They’re very good. It’s incredible. Actually, what is magic is that the date I’m recording this,

Andrea Nordling 28:20
I just want checked on his website, and this could change in the future. Do your due diligence, I don’t know. But we’re just now I went and I checked on his website and the minimum monthly fee for the service is $30 a month. And then it has a sliding scale depending on how much money you’re making, and maxes out at $200 a month. So, at the very most, you will pay $200 a month for this. If you’re just getting started, it’ll be $30 a month. Of course that could go up in the future, I have no idea what Mark and his team and his business is going to do in the future. But depending on how much income you’re generating, you can get an idea of what the monthly expense would be for this. And I just want to give you this heartfelt recommendation for this to be your first priority about something to outsource. If you’re confused about your business numbers right now, just whether it’s mark or a different bookkeeper, that you know, having someone to just handle that for you can be a great investment. And it doesn’t have to cost that much which is fabulous news. In addition to the bookkeeper, I do have to mention that you will want to work with an accountant that understands online businesses and understands your state and your goals personally so that he can Mel that he or she can meld together the personal finances and business goals that you have. So if you don’t have one yet, if you’re doing your own taxes, I really also highly recommend asking around in your area to other business owners that you trust and getting a recommendation for a good accountant that can help you with this. Have some at the end of the day. Here’s my suggestion. outsource to people that know how to do this way better than you do. Don’t be scared of your numbers. Don’t hide from them. But also don’t feel like you need to become an accountant yourself and know all of the ins and outs of business finances to do this for yourself. It’s very simple. You need to know Know how much you’re bringing in and how much is going out. And you can even have somebody that figures that out for you. I just, I had to give this today that to give this message because I want you to make all of the money in your business, I want you to have all of this success, and I want you to get comfortable as part of that journey, I want you to get comfortable with money. And with knowing your numbers, because these things are not mutually exclusive. It’s all together your thoughts about money and earning money and spending money, and understanding money, and investing money and allocating money for your business or your personal paying yourself, all of these thoughts that will come up around your numbers are going to impact the future success of your business 1,000% That’s going to be it’s going to be the rudder that steering your business ship. So we have to look at it. Okay, starts with not hiding from your numbers. You look at them neutrally. And you get curious about any stories or emotions you have attached to them right now, while bringing yourself back to the realization that these numbers actually don’t mean anything about you personally. Positive or negative, nothing, it’s totally neutral. These numbers don’t mean anything about you. And then to take that to a practical adjustment, make sure your personal and business finances are separated. It’s also going to help make everything so much easier for you. For all of the reasons we already talked about. This is huge. If you’re commingling your personal business funds together right now stop it immediately. Stop. That’s your first to do list item tomorrow when you sit down to work is to get your dedicated business bank accounts opened immediately separate the two start from scratch. Okay, I feel good about it. I feel good about where we’re ending today with this drill sergeant esque to do list item for you. And also the loving encouragement along with my drill sergeant, you have to separate these two things tomorrow morning immediately do it. Now along with that is the loving encouragement to uplevel your relationship with money. This is something we are going to be talking a lot about this whole topic, you’re going to get a lot more juicy information about money, business, money, personal money, debt, all of the things, because detaching your worthiness from the numbers on your balance sheet is very, very important stuff we have much more to talk about in this department. Remember, like I said for the rest of July, and even into August, we are going to be diving deeper into these more advanced business strategies and mindset shifts that are required. When you are streamlining and scaling a healthy business for the long term. We’re going to get into much more of these concepts and processes that I teach in the mastermind, such as planning for Profit First, how to allocate funds that your business does bring in, especially paying yourself how do you know how much of that you should be paying yourself? The mindset that’s required to do this, we’re getting into all of it, we are going to be talking about overcoming Dave Ramsey PTSD,

Andrea Nordling 32:59
I have a lot to say about that, which keeps a lot of business owners under earning. So we’re going to dig into it, it’s all coming up for you. We also are going to do a deep dive into the topic of scaling with digital products like a program or an online course or a membership. That’s another big component of scaling a health and wellness business. We’re going to talk about all of it coming up over the next probably about a month, next month. Can you tell I’m a little excited to be sharing all of this, I definitely am. I definitely am excited. And I know that it is going to be so impactful for you to think about even if you aren’t at the point yet where you are scaling a business. By scaling. I mean something is working in your business, you’re making money and then you are at the point where you are going to be repeating it without more work for yourself. That’s what scaling is scaling is taking what’s already working and automating it without adding more to your calendar. If you are not at that stage yet, it’s still going to be so useful for you to listen to these episodes. And to be able to input into your brain, the seeds needed to grow into that version of yourself and to quickly get to the point where you are scaling because you aren’t making the very common mistakes that people make along the way, which causes that to be a long process instead of a quick one. So we want to do we want to get you there quickly. And if you are at the stage where you are trying to scale your business or you’re ready to scale your business, then this is going to be solid gold for you, of course. So have a wonderful week getting comfy cozy with your numbers, my friend, and I’ll be back here with more just like this for the next few. I’ll see you that

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