Andrea Nordling 0:00
Welcome back to The Profitable Nutritionist Podcast, my friend, I am so glad that I can re release this MVP episode for you. So in today’s episode, you are going to hear from my client, Annika Taylor. She has a lot to share with you. In fact, she is going to be breaking down the three most transformative business strategies that have taken her holistic nutrition practice from when it was brand new to then one year later, a thriving, referral fueled machine. And she’s going to tell you exactly how she did it. One thing that we talked about in this episode that I think is so inspirational and just gives a great visual, is how to metaphorically and then literally turn the open sign on in your business so that you can welcome Endless Referrals of your ideal clients. Do you right now have that open sign on or off? It’s a question we have to ask. And actually, Annika, and I talked about that quite a bit in this episode, so along with all of the other strategies she’s going to tell you about that are working really, really well in her business, and the reason I wanted to re release this episode is because she has some really juicy strategies for you. She shares how she has changed her offer and exactly what she charges and includes for her clients in her new offer, because she did change her offer when she came into the profitable nutritionist program. You’re going to want to hear about that she also shares the two most lucrative marketing outlets that she has used to fill up her practice, and then how she knew it was time to leave her nine to five job and start her own health and wellness practice. I know that is something a lot of my clients debate when it’s time to leave their job. So she really goes into detail on that, and does a great job of breaking down that decision for her and how it all worked out. You are going to get so many gems from this episode, and I want to let you know that you can join Annika inside the profitable nutritionist program December 5 to the 11th, 2024 when enrollment opens up for the final time this year, do not wait. Okay, if you’re hearing this episode today and you’re not already in TPN, mark your calendar for December 5 and get on the wait list at the profitable nutritionist.com/join so that you can plug in the same simple, repeatable referral creating process that Annika did that you’re going to hear all about over the next hour. And just so you know, there’s zero risk to you when you join the program. You make your investment back in the next 12 months, or we give it back to you. And the only reason I can make a really crazy guarantee like that is if the process worked, which it does, but don’t take my word for it. So without further ado, here’s Annika. Welcome Annika to the podcast. How are you?
Annika 2:32
I’m really, really good. Okay,
Andrea Nordling 2:35
so I’m so excited that you’re here because I was watching some of your posts in the lounge, which is our private community in the profitable nutritionist program, and you were sharing some really, really amazing results that you’re having. So I was like, we have to get on the podcast. We have to talk about this and let you have a total brag session about how things are going in your business. And kind of share, I get a lot of feedback from people that listen to the podcast that they love episodes like this that give them an idea of just what’s possible and just it’s just like, it’s so inspirational. So I thought it would be fun for us to just kind of start with your business journey up till now, a little bit like, how did you get here? What’s, what’s your story up till now?
Annika 3:16
I love to and I’m the same. I eat up these episodes, because it’s so nice to be able to hear, you know, just student outcomes and where people are, and it’s, you know, we have so much in common. So I these are one of my favorite types of episodes that you do. So I agree. Yay. What led me here? Let’s see. Let’s back it up. 2014 I graduated as a holistic health practitioner and a therapeutic body worker. So I started doing massage full time, and I loved it. It was a lot on my body, though, so I kind of shifted to I knew I wanted to stay in the holistic health realm, but I didn’t want to be really that physically demanding of a job, so I switched over to doing front desk for chiropractor, then front desk for acupuncturist, and then front desk again, back to functional doctor. So that gave me a lot of experience of just talking to people on the phone and explaining, you know, holistic health. And I just love those conversations, you know, getting someone on the phone and they’re just feeling hopeless and directionless. And like, I’ve tried everything my doctor says, like, you know, they can’t do anything else for me, and then being able to just kind of like, okay, like, I love to be that kind of anchor for those people, and like, okay, let’s, let’s get you booked, and we can help you absolutely. So I think that’s kind of where I found, oh, just the joy in and telling people the good news of like, you can get better. Of course, your body can heal. So I’m in that space. And in about 2019 I joined the NTA program. Graduated in 2020 and then I just, kind of just. Paid as a front desk person. I didn’t have confidence in myself. I was like, Ooh, I see other people around me starting their businesses, but I’m not smart enough, which is so sad. Like, baby me. Like, come on, Annika. Like, that’s not true. And I had evidence of other people starting their business. But I was like, No, I need like, I need more. Up to this point, I had done herbalist classes. I had done so much of my own research. I was helping people myself and people my family, recover from anxiety and depression and heal their gut and like I had so much personal experience, but I just didn’t believe in myself. So I finally asked my boss, who’s a functional doctor? This was in 2021 Hey, can I help you? Because she had a client load, she was backed up, like, six months of a wait list. I was like, hey, like, I’m here. Can I help you? And she was delighted. So I started helping, taking on some of her patients, and just, you know, doing the basics, supporting them. I started learning blood work and going over blood work with them, and then nutritional balancing. So it’s so much fun. So at that point, I just started to realize this is not aligning with walking people through a package, getting clients from point A to point B, because a lot of functional doctors will just do one off appointments, and it’s kind of like on the client or patient, like, hopefully you’ll come back in a month or two and we’ll keep going. But my so kind of like the expectation there was my clients were just not rebooking with me. They thought if I did one or two appointments with Annika, then I should be good. And that kept happening, and it was really frustrating. And then I finally was like, this just isn’t aligning with my beliefs, like I know that I can help my clients get better, but this, this framework, is not working, and you can only charge so much. I was getting 50% of the commission per client, but it wasn’t very much, maybe $100 and so I was just starting to notice, like I’m looking at my boss and all my past bosses, they’re all in this hustle mindset. And like, bless them, I you know, they didn’t know any better, but their business structure was like, you know, 20 plus clients or patients a day. And I could just see this wasn’t sustainable, and it wasn’t what I wanted. And I already felt pretty burnt out at that point, like I was getting sick often, and I was like, this isn’t what I believe in or stand for. I’m telling my clients, you know, to support themselves, and I want to have that structure. So that’s when, gosh, I’m looking at my notes, April 2022, so last April is when or no. Last March is when I quit, and then April, I started taking I had two clients who were like, I want to work with you right away. And so that was really exciting.
7:47
Oh, that’s so exciting. Yeah,
Annika 7:50
what a great jump start where I yeah, that’s my little story, and it is
Andrea Nordling 7:55
your little story. Okay, so I have clarifying questions, just so everybody knows I don’t know the story. So I’m like, on the end of my seat, going, Oh, okay, so you went through the nutritional therapy Association certification in 2019 you said, right, graduated 2020 so was that the like, when I went through the NTA, I did it as the nutritional therapy practitioner, and we had workshop weekends, like in person, person workshop weekends. Was that the same program you
Annika 8:19
did? I was the last one, like they cut it off. You know, they actually our very last workshop weekend. We held over a two or three day zoom call, but I was able to do the first two in San Diego. Okay,
Andrea Nordling 8:32
so you got to do this. They were so amazing, and I got to be a group leader for other workshop weekends. It was incredible. Oh, I love that. So when you said I was watching everyone around me starting their business, I was like, I remember those workshops, and everybody’s talking about, like, what’s working and what are you doing? It’s
Annika 8:49
the best. So motivational. Oh, it was amazing to just be a room with that many people who are all on the same page as you and learning together. So fun.
Andrea Nordling 8:56
Yeah, yeah, it’s so good. Okay, so I just needed clarification on that, if that’s the norm. Maybe they’ll bring those workshop weekends back. Let’s, like, cross our fingers.
9:08
Okay, so, like,
Andrea Nordling 9:09
there’s just so much there. Did you decide when you decided to quit working the front desk and taking were you still working front desk when you were taking patients with your doctor that you were working with. Yeah, from the administratively transitioned.
Annika 9:26
It was a slow thing, but I eventually did. I finally said, Hey, I just want to just only work with clients. So that’s kind of how that went. Got
Andrea Nordling 9:36
it. So I know a lot of people have questions about, like, how to know when you’re ready to do that? I know people ask me this all the time, like, when do you take the leap on quitting your job? Or, like, do you slowly transition? Do you just cut it off? And I think the answer is, it depends on your risk tolerance. It depends. It’s this very personal decision depends on a lot of things. But I wonder for you, like, what, what did that decision look like? You.
Annika 10:01
For me, it was my husband has a wonderful job. He works for himself, and he is still working for another company. So it was interesting, because the income thing was like, okay, I can do this right now, and it’s a wise decision for our family, it’s not gonna do anything that we’re not comfortable with, because I am a planner, so is my husband, so like that, part of it was okay, but I think it really the thing that just pushed me was just the alignment. It just wasn’t aligning. I didn’t feel good offering services that people weren’t seeing results. Just didn’t feel good to me. So that’s what finally, I think, decide, like, the combination of the two is like, okay, my husband, we had the conversation. He’s like, I’m totally okay. I want you to work for like, you’ve been wanting to do this for years, like, let’s just do it. Let’s make the decision and do it. So that’s, I think, what gave me the courage to say, okay, yeah. Ah,
Andrea Nordling 10:59
so good. I Yeah. I mean, very personal decision, and depends on a lot of things, like it’s other income and all of that. For sure, there’s no right or wrong. So to answer the question for anyone that’s wondering, how do you know? Well, when you know, you know,
Annika 11:13
you know, you know, oh, it’s so true. There is no right or wrong. There’s no manual.
Andrea Nordling 11:19
Okay, so that was April last year. You had your two clients that were ready when you were ready, and you started working with them. Then how did the rest of 2022 go for you? Sorry, the very gleaning question makes
Annika 11:32
me laugh. Oh, Andrea, okay, I’d like to say that I just, you know, it was groovy, and I knew what I was doing, but I didn’t, and it wasn’t. And my two clients were lovely. I actually got a third client, like, a month or two afterwards, and then she started with me, and then just dropped off suddenly and didn’t ever want to contact me. So I was like, oh my goodness, I only have two people. I wasn’t charging premium prices. It was definitely more than when I was working with the functional doctor. But I just noticed that, like if the whole business part of it was a little bit intimidating, the cool thing I will say was that I had started listening to your podcast late 2021 does that sound great? And so all of your mindset work, and everything that you were talking about was already going through my brain. So again, I think that was another thing that also helped me to think to myself, I can quit my job. Like, look, other people are doing it. So I love your podcast. It really helped me. But I think that so all of last year was just kind of like trial and error, of like, I’m working with people, but there’s only two people that I’m working with for like, the whole year. Like, I’m not exaggerating. It was two people all of last year. I just felt kind of lost and scattered. I get on my computer and think it kind of like for my nervous system, where I tend to go is, if I get like, activated or triggered, I just go into like, shut down, sort of freeze mode. So I’d sit down at my computer and just like, shut down, and my brain would be like, oh, there’s all these things I need to do, but I couldn’t. I didn’t have a structure of, like, where to start. That was making things really complicated, really
Andrea Nordling 13:10
complicated for myself, yeah, but obviously that changed at some point. So what, like, how did you uncomplicate it for yourself? Done, done, done. So
Annika 13:24
I think that the first step again, this might sound like redundant, but listening to your podcast, I cannot stress how much that helped me, because I know literally, like I’d be we were even on vacation last year in Hawaii, and I was like, telling my husband, dude, you have to listen to Andrea. And we were, I remember driving along the coast. We were trying to find a beach because we were on the main island, and we couldn’t find a beach to get to. And we’re just listening to all, like, hours and hours. And it was so good. And we’re just like, Oh my goodness. Like, all of these tips are so good. So I had, I started to kind of create, like a structure. I started to listen to your advice and make things simple. I wrote down my goal, of like, my income goal, what I wanted to get to. I wrote down my, kind of like my marketing plan. And let’s make it simple, my How am I going to sell to people? The coolest thing that, like, I felt like started happening, was just being able to articulate, okay, this is where I am. Where do I want to get? Because you talked on one of your podcasts too. You talked about, let’s do a one year plan, and then have our goals for two years and their goals for three years. So I did that, and it just helped me to be like, Okay, this is where we’re at. This is where I want to get. And I think that was the first step in being able to start creating a shift in my mindset.
Andrea Nordling 14:51
Yeah, I think that that’s so valuable, because our brains for what we need to get done today or this week or this month get very overwhelmed. And but when we push that timeline out further and we say, Okay, but how about three years from now? Now, all of a sudden, we’re so creative. We have all of the answers. We can see exactly what we want it to be three years from now when, yeah, you know, in the moment and in the short term, it can seem so hard and so murky to figure out what the next step is, but zooming out and then working backwards, just a little mental trick is so helpful. Oh,
Annika 15:22
so helpful. I love it, and I even taught that to my husband and to my sister. I seriously, I just go around and I tell everyone that I know, friends and family, like like, this works. This works. And it really is just bringing that simplicity and helping your brain and your nervous system to just be able to down regulate. Like, no, like, this is completely doable. Let’s break it up into steps. Is which what we teach our clients too, right? Exactly.
I was just gonna say we teach this then we forget it for our business. Oh, 100%
Andrea Nordling 15:56
okay, so let’s talk about some of the things I asked Annika before she came out here. I’m like, what things you want to talk about? And so you had said there were three concepts that you implemented when you joined the profitable nutritionist program, which I think was like end of the summer, right? End of summer, 2022, September,
Annika 16:13
just last time. Okay? Because I know that you enrolled in September,
Andrea Nordling 16:18
so I feel like so would have been September? Yeah, like mid September, unless
Annika 16:22
you enrolled before that. Yeah, it feels like September to me. Okay, perfect.
Andrea Nordling 16:26
We did an enrollment in September. So that that answer very believable.
16:32
Okay, so when you
Andrea Nordling 16:33
you were already implementing stuff from the podcast and kind of getting organized, making things simpler for yourself and then join the program in September. But so I’m kind of curious, actually, now that I’m talking through this, the three concepts that you said were really, really helpful for you were those things that you were already familiar with when you came in the program. Because in the like, I teach a lot of the same stuff on the podcast, of course, but in the program, there’s like, steps, and it’s do this first, do this, do this. So it’s more organized, although there’s a lot of repeated information. So was SF you already knew or was it kind of like knew it in the program?
Annika 17:05
I knew it from you. I knew it from your podcast, so I already knew it. But again, like you said, I didn’t have that structure in the very I love your program so much, so we’ll talk about that in a second. But I did. I came to your program already, like I feel like I know you, I’ve implemented like you’ve already had changed my life and my business, so much so thank you. Thank you. Thank you. Thank you. But it was already so such a huge shift that I was like, why wouldn’t I be in her program? Like I almost felt like already was because I was so consistently listening every week to your podcast and like, adding all this stuff in. But yes, so I’m sorry I’m kind of getting ahead of myself. You asked me, what were the three things, yeah. I
Andrea Nordling 17:45
was just curious if they were from the program or from the podcast. But you said, like you were already familiar with a lot of them,
Annika 17:50
yeah, but they Yeah, it was huge, very, very different just listening to a podcast and trying to do it yourself than joining the program, huge. But so the first one was imperfect action.
18:05
Let’s talk about it. My
Annika 18:06
favorite topic is it. It’s my favorite topic now too. Like, I honestly use it with all of my clients, because it’s the best coaching tool. Imperfect Action. Like, no, you don’t have to do everything perfectly, but I am a perfectionist, and so that for me was a bit of unlearning. Was like, No, we can start moving forward right now. So, like, I started implementing that. As I started, I created, like a lead magnet for emails, for example. And that was kind of something that I was like, Oh my gosh. Like, what? What should it be? It’s got to be perfect. I don’t know. Months of not doing anything. So matter. That was a good step. Just, you know, having, I guess, imperfect action for me, is freedom, because you can just do all the things that you want to do, but it doesn’t have to be something that you’re going to put off for months until it’s perfect. Because, guess what, it’s never going to be perfect, and what is perfect anyway, really,
Andrea Nordling 19:06
exactly. So I don’t know if I’ve ever talked about this on the podcast, but I will just say this. I know I talked about this in the program, but I will say this here, like publicly. When you come in the program, all of you listening should come in the program, but when you do, you will have lots of videos. And these videos were recorded by me in a rental, like this little cabin that I rented because we were living in our RV. We were on the road, and I had, like, three days to record these videos. And I said, I’m doing it. My husband was like, you can’t this is, this is you can’t like this. You have to make this a bigger deal. And I was like, No, listen, I teach imperfect action. I’m taking imperfect action. I’m doing it. And I had the hokiest setup of my webcam on my laptop, on top of three stacked up suitcases with like it was just the craziest thing. The lighting is terrible, probably the sound isn’t that great. Doesn’t matter. It’s me teaching on a flip chart. I have everything written out on a flip chart, and I’m teaching. And. This is years ago that I recorded those videos. It’s very much imperfect action. And I told myself, Okay, I am definitely able to re record these later. This is when I learned the concept of imperfect action for Brooke Castillo from listening to her podcast from The Life Coach School. She calls it b minus work. She’s like, you always shoot for me minus work, because that’s a passing grade. And you can go for an A later, but you just do b minus. So I was like, Okay, this is b minus work. Very imperfect action. I can record these videos later, but I just need to get these done. I need to get version one done and get it out, and I have a different program name in there. So when you watch the videos now, like the name isn’t even the same, and it bothers me. It bothered my perfectionism is like, Oh my gosh. We really need to re record those videos, and we really need to. And the thing is, though we don’t, because the videos work, the content in there works. It’s a really good example of imperfection. And so as you’re saying this and talking about the perfectionism that is the example that comes to my mind, I’m like, Oh, those videos, those videos, we’re not changing those. That’s not a priority at all. It’s not even and
Annika 21:05
honestly, those videos are perfect. And watching them, I never in my mind once had the thought of, like, weird, she’s in a trailer. What’s
Andrea Nordling 21:15
balancing that the camera right? There must be a couple suitcases, like a some sort of a Rubbermaid Bin was wedged in somewhere. It was quite something.
21:23
She’s so happy.
Andrea Nordling 21:27
Oh my gosh, Greg, my husband, Greg, he was like a flip chart. He said, You know, there’s this thing called PowerPoint. Like, no stop it.
Yeah. Actually, Greg, for some reason, all of us really like the flip charts. Like, I’m obsessed
Annika 21:41
with your flip charts, and every time you do it, I’m just like, This is so good, because that’s just how my brain works. It’s just
Andrea Nordling 21:47
and it’s just so easy. It’s like, we don’t need to worry about the fonts and the colors and the things. Let’s just write it with the marker on the flip chart. Get the information out. Move on. Very much. Okay, I’m so glad that that’s been helpful for you. Do you have any other examples of I love the lead magnet example, but anything else that’s like, where you’ve just let go of the perfectionism and just, Oh,
Annika 22:09
heck, yeah. So like, I will just write an email to my email list, and I will schedule, and I’ll just send it, and I will create, you know, content for my resources and content for my clients that I know that they need, and I won’t agonize over it. I’ll just create it, make sure I like it, and then, you know, that’s what we have to work with, and I can always go back and rework it. And so it literally, I feel like it’s sprinkled in all of my business now, and even doing, you know, strategy sessions, or onboarding calls all that’s like, hey, if something’s not set up. Because this used to traumatize me, like, oh my gosh, if I don’t have every little, tiny, little, you know, form perfectly situated. But now it’s like, I just onboarded someone to my premium offer last week. And some of those thoughts came up. I was like, guess what? Girl, we’re just gonna if we need another form or we need to adjust something, we will adjust it, but we’re sending her all this stuff we already, like, flip this over. I’m talking to myself like, Gollum. Like, there’s two
23:13
of me brain.
Annika 23:15
We can do this. So it sprinkles out through my entire business, and now it’s part of my my my thinking, and so I can catch myself when I start to kind of go towards my perfectionistic tendencies. Yeah, oh, for
Andrea Nordling 23:27
sure, because we can totally get get lost in all of that. But the bottom line is, our clients and the the rest of the world at large has no idea what this perfect version is that we have in our mind. They have no idea they’re not holding us to that standard, because they don’t even know what it is. We’re the only ones that do. Nobody else even is privy to this information that we think that they are.
Annika 23:49
Yeah, that’s actually really profound. I like that. Yeah, they
Andrea Nordling 23:55
don’t know. They don’t even know. And someday we can surprise and delight them with a with a completely new experience when we decide to do that. But,
24:03
oh, totally, I love this area, yeah,
Andrea Nordling 24:06
so perfect action. Oh, that’s so good, yeah.
Annika 24:09
And I just Yeah, whenever I have conversations with people, you know, or even, you know, I’ll be talking to my sister, and she’s thinking about, Oh, I could do this or that in my career, or where should I go next? Like, girl, Imperfect Action everything. So, yeah, again, I cannot stress enough how important imperfect action is, and then you’re
Andrea Nordling 24:27
an example of that, and that’s constantly something you’re thinking about. I think it’s probably a pretty safe bet that that’s what you’re teaching your clients, and you’re just expecting them to take imperfect action and release all of these expectations. Just make it simple.
Annika 24:41
Yeah, it’s cool, right? Because now I feel like my clients mindset is totally shifting the way that you said that it would, you know, when you talk about in the program. And now I do feel like my clients are just so proud of themselves when they’re able to swap, you know, a trigger food out for a different type of food, or start getting 10 min. Exercise in a couple times a week, like, these little wins, they’re just so much more proud of themselves. And it’s because I’m always emphasizing, even subconsciously in our conversations, like, it’s been perfect action,
Andrea Nordling 25:12
totally, oh, that’s so good. That’s such a good reminder that we don’t have to wait for, like, the big things, the big celebrations, the huge No, we just keep celebrating the showing up imperfect action over and over they need that we need that we all need that I
25:29
need that for sure.
Andrea Nordling 25:33
Me too. Okay, so imperfect action was a big thing that has been impactful for you. I love the second thing you said, Well, I was gonna tee it up for you, but maybe you just tell me in your words. The second thing that you said that has been really helpful.
Annika 25:45
Okay, being committed and not attached, this is just gold. I could talk about it for hours, but I think the first time I heard about it again was on your podcast, and I listened to that podcast probably five times, and just took like, copious amounts of notes, like, just trying to really distill it and understand, like, wow, committed and not attached. What does this mean for me? And it has really, really, really been profound, because now, instead of I’m super attached to the outcome, it could be a client’s outcome. It could be my outcome in my business. Could be, you know, income or a money goal that for myself, instead of being attached to like putting all of my identity and all of my self worth in that outcome, I can stay committed and be unattached. I guess it would be the way to say it and you committed to the goal without
26:40
having it mean something about you as a human
Annika 26:42
Exactly, exactly. And so that’s just been fantastic. And again, that’s one of those kind of foundational things that I think has spilled over to all different parts of my business. But it it’s kind of now how I make decisions as like I can, like we talked about this in the program, but you’ll decide, and then just take action and then evaluate. And so I feel like that’s part of it is we’re committed to this, like, you know, maybe it’s something as simple as I’m committed to doing a great job on my next strategy session when I have someone you know inquiring, but I’m not going to be attached to if that person does, you know or doesn’t want to work with me, that’s their decision. But I feel confident knowing I prepared and I did my job, and I can feel really good about that, you know, because I was committed, but the outcome is exactly what it’s supposed to be, and so it gave me peace and freedom again.
Andrea Nordling 27:32
Oh my gosh, so good. Okay, so I looked it up while you were saying that the episode that she’s talking about is episode 38 goal commitment versus goal attachment. So if anyone wants to go listen to that, it’s episode 38 but I really love how you brought in your attachment, or previous attachment, or, I mean, I it still comes up. I mean, you we get attached to things, but then we catch ourselves to your clients results. Because, I mean, I always think about this is like my attachment to my results, but it’s such a good reminder we can get very, very attached to our clients results and making that mean something about us as well. So I would love to hear your thoughts on that a little bit.
28:10
Oh my gosh, yeah. Let’s
28:12
pull on that thread a little bit. That’s okay.
Annika 28:16
I definitely, when I first started out, I felt like I was 100% responsible for getting the results in my for my clients. So I work with women who might have anxiety, depression, digestive problems, and my goal is to help them balance their moods and get smooth digestion naturally. And it’s so much fun, so much fun, but I remember starting out and I just felt all this responsibility, of like, if I don’t do it again, perfectionism coming in, but if I don’t do this right or tell them the right thing, or, you know, guide them through the right process, it’s 100% my fault, and all of their results, whether it’s working or not, is totally on up to if I’m smart enough or My if I’m a good enough practitioner. So it would really, like, really disappoint me and make me really sad if people because, you know, when you first start working with people, sometimes they have a lot of health blocks, and sometimes they just need to come to you and kind of vent. And sometimes when people invent, I just be like, Oh my gosh, it’s not working. Like, why isn’t this working? It would just stress me up. I didn’t get myself up in the tizzy. And now that I feel oh and cool thing, I would notice that my clients were kind of, it felt like they were attached and not committed. For example, I had a couple clients last year who were struggling with weight loss and like when they wouldn’t make their goal for the next month. I felt like they just felt like they were failures, and I was feeling them too, right? So how interesting. Of course, the clients are always mirroring our beliefs, and now that I’ve really shifted that for myself and for my clients, we’re taking all the stress off of well, taking the. Dress off of me. Of like, your results are your results, and you’re the one that that got you here. And it’s so beautiful because I can be, I can be your Gandalf, and I can guide you through and give you all the suggestions, but you are the one that’s, well, taking the ring to Mordor, if we’re gonna example. But like, it’s so beautiful because I’m thinking of a particular client, and she doesn’t worry now about, you know, the weight loss thing. And she actually, she started to lose weight, like, after I felt like, I was just like, no, like, we’re just gonna do the things. We’re gonna focus on the little things. And I’m gonna keep coaching you and be really happy about all the good stuff you get, not super attached to, like, did you make this goal this month? And she started getting so many other amazing results, and she wrote me the best, the best client review last week. And in her own words, working with you has been life changing, and I just wanted to cry reading that. It lit me up. And like, this is a person that last year I was just like, super stressed about. And like, no, but, like, she got those results. And I told her, I was like, You got those results. You caught yourself there. You did this. So that has been really, really, really amazing, yeah.
Andrea Nordling 31:11
Okay, so this is very meta, because when we got on here, before we started recording, you were like, Thank you. Thank you. Thank you. I said you got the results. I know. Yeah, stupid
Annika 31:27
it is. It’s way too much fun. It’s just and it’s true. Andrea, because you deciding to create this program, deciding to create your podcast, describe the like and the mastermind, you making the choices to do this. It’s impacting so many people’s lives, because you’re impacting my life, and then I can go and impact other people’s lives, and they can, you
Andrea Nordling 31:46
know, it’s just this ripple effect. It’s beautiful, yeah, oh, thank you. I received that, and I will offer to you doing the same thing, and everybody listening to the same thing, the, you know, just the one client you’re working with, like, think about the impact of all of the people in their life that they share that information with and that they change in their own household, generations to come, all of that, but it’s a big deal. The purple effect is so big it
Annika 32:10
is, and when you say generations to come, she also told me last month, she just got pregnant for the first time, and she’s like, I wouldn’t have been able to do it like if, because she did had no energy last year, and now she has plenty of energy, and it’s just feeling amazing. So, yeah, cue
Andrea Nordling 32:26
all of the tears, right? This, priceless, Yeah, amazing, amazing. That’s just such a good, I mean, that’s just such a good, juicy nugget that when you release attachment for their results, then so do they. And can we just talk about the fact that we get so attached to like one result and to the detriment of even seeing the other amazing wins that are happening? We all do this. We’re humans. Our brains work this way. But we have to just remember that when we’re so attached to one outcome, we close ourself off to even appreciating all of the other things that are working and that we are achieving, right?
Annika 33:05
Oh, oh my gosh, that’s so true. That’s so true.
Andrea Nordling 33:08
So good. Okay, last thing that you said in your words that making it simple has helped you focus on the important things, which is attracting ideal clients. Tell me more. Make it
Annika 33:22
simple. So you teach us a lot in the program, and you say this often, and I’m so thankful that you do because I need to say this for myself a lot. But just how can we make it more simple? So when I got your workbook, which you send us in the mail after we sign up for your program, and I love it because I’m the sort of person that likes to write in an actual book, so thank you for sending that to us. I kept noticing, you know, you’d have prompts and journal prompts, and it would say, Okay, let’s jot this all down. But then how can we make it even more simple? And so I started doing that and realizing that my kind of sense of and you could call it perfectionism or imposter syndrome, but when I was building my premium offer last year, there’s so much mind drama that came up, and I kept wanting to just add more, right? So, okay, I have a three month program. I better add more, because it’s not good enough. If it’s just me doing sessions and going over lab results and, you know, going over the foundations. So interesting, how I was really kind of stalling myself for months that way. But learning to make things simple helped me to be able to create a process for my clients and a structure that, of course, I’m still, you know, I can still keep working on but when I just have a simple process for my clients, then it just made it so that I could start selling my offer, which sounds really funny, but it made it so that I could start selling. And I got really clear on what my offer was, because I wasn’t like, let’s. Keep adding all this stuff and make it really complicated for myself and really complicated for my clients, and my messaging wasn’t clear at all, you know, on my website. And I feel like now that I’m just okay, how can, every time I do something, how can I make this more simple? It’s been super, super foundational,
Andrea Nordling 35:18
I guess. Yeah, okay, so that’s so good, especially in regards to your offer. I just had someone emailing me today that was confused about, like, what is an offer? What do people put in an offer? I don’t understand, what’s the offer. So I was thinking offers today. I’m like, Oh, this is such an interesting question. But your reminder here on the simplicity of an offer being so crucial, because the more complicated we make it, the obviously, the harder it is to deliver to the client on your end, or on any you know, on the practitioner and but also, like how extremely cumbersome it is for them to try to figure out how to navigate it and confusing. And what do I do next? And what is this part? I mean, we just Yeah, so many reasons to simplify offers, but our brains don’t want to do that. They want to add more, especially when you’re charging more money. A lot of us naturally will think, Well, I have to add on. I have to add on. I have to justify the price. It has to be worth it. I have to do more. Do more, do more, and to the detriment of our clients, because it just makes it overwhelming for them, and it makes things seem way harder than they need to.
Annika 36:20
Totally, oh, it’s so true. It doesn’t need to be hard, and it really shouldn’t. And for my client demographic, I’m really wanting to support women who are coming to me already feeling overwhelmed and burnt out and fatigued, and maybe, you know, digestive problems, mood, mood issues, anxiety, depression, all of those things I’m really noticing, and I think that this could apply to all of our clients. We don’t want to make it feel more complicated, so making it simple and making like even I even adjusted things the past week in I used to have it where you go into my website and you have to apply, and then I’d send a link to book, and it was kind of this whole process and kind of complicated. And I remember you saying once, like, if someone wants to work with you, how can you make it so easy for them to just get to you? So I adjusted things to where it’s just book the call right here, and you can fill out the form before the call. It’s still part of it, but book right there, it’s not going to be complicated. So I’ve been working reworking things, to just continue to make it more simple and for myself, because this makes me laugh, but I can, if I want to. I can take an hour or two just preparing for a client call, especially if there’s lab results. I can make it so complicated and I can just stress myself out. But just creating simple little here’s my little structure for where I go to and I’m gonna, you know, my questions I’m gonna ask. Here’s what, what we will do every call. And making that part simple and not confusing and predictable for my clients has been really valuable, too. So oh my gosh, yeah, simplifying just the structure of the calls for them. That’s so good.
Andrea Nordling 38:01
I often think about this, about, you know, we’re so in it, we’re so in this world, that we think that everybody understands what happens when they come on a call, like, whether that’s a discovery call or an actual coaching call where you’re reviewing labs or you’re talking about strategy and supporting them in any way, we think that people just know what that’s like, and they actually have no idea. They don’t know. Do I need to prepare something? Do I need to come with, like, homework done in advance? This could be very overwhelming for somebody that doesn’t know. And just making it simple, making it super predictable, giving them that clarity, I got you this is so simple. This is going to be the easiest thing you do all week. All you have to do is show up. I got, I got this, just like that constant reiteration of just Nope, it’s going to be this format I’m going to lead it. Don’t worry. So, so incredibly valuable for them. It
Annika 38:48
really is. It really, really is. And when I know, when I’ve worked with practitioners, sometimes they will send me just so much stuff for the very first initial consultation. And some of it just feels very extra. And it can just kind of feel like, wow, this I’m spending like, two hours just trying to fill all this stuff out. And it can be a lot not to say that. You know, I definitely have long assessment forms, but I try to keep it very you know, here are the three forms. This is what you’ll fill out, but we’re going to go over this on the initial consultation. And I think that’s very supportive. Like you said. Just keep it predictable, so that they know what to expect and don’t feel like they’re missing something or, oh gosh, am I prepared? So I love that.
Andrea Nordling 39:27
I recently had an experience working with someone new that was sending me, like, a preparation of what we were going to be doing that week. This is actually my personal trainer, who I just love dearly, and he like, prepares everything on Sunday and he sends it out for the week. We have three workouts for the week. So he’s like, this what we’re doing this day, this day, this day. It’s like, very organized. It’s a huge over deliver, I’m sure, for some people, but for me, I’m like, do I need to look at this? I literally told him. I’m like, I don’t want to know this. Is there a reason I have to look at this? I’m dreading everything that we’re doing on Thursday now. So I wish i. Had not looked like is there a reason I need to know this? And he’s like, No, but a lot of people want to know so I’m like, okay, yeah, just so you know, I’m never looking at that. You don’t even need to send it to me. So now, but it’s just really interesting, like to to know from the client side of that, that something that for many people might be helpful, or for him, he’s like, people want to know this. Maybe they don’t. Maybe it just, like, makes things more overwhelming than they need to
Annika 40:25
be interesting experience, really? Yeah, that’s a huge that’s a really good point, and it is good because we’re coaches, right? And I’m working with uh NT, well, she’s an fntp and she’s a naturopathic doctor, so she’s practice is very similar to me, which has been awesome, but it’s really cool to be able to see on like, I, I am a health practitioner, and I struggle with some of her recommendations. And like, I’ve been in this for years, like, so it’s really helpful to be able to see like, we really don’t need to over complicate it, or, you know, it’s, it’s, it’s what we said. It’s kind of at the middle of this call is just make it simple and make sense for the client. And like, yeah, I, she sent me a lot of stuff, and I love her too. Love her, but she, I can tell her mind kind of similar to mine, probably where you’re trying to over prepare and like, I don’t read all the stuff I did not read. Like, watch the video she sent me. Like, I just didn’t, you know. So it’s good to remember. It
Andrea Nordling 41:24
is good to remember. And it’s like, I I don’t know. I’m the kind of person. I’ll just be like, just tell me, do I need to do? But I would imagine a lot of people would have anxiety about that. Think, like, oh my gosh, I didn’t look at it. Was I supposed to look at it? I just asked, Do I need to look at this? No, okay, good. I’m
41:37
never looking at that again. I
Andrea Nordling 41:39
love it. But you know, for a lot of personality types, that would, that would probably cause overwhelm, like, am I behind? Did I not do my homework? So yes, that’s an interesting kind of an interesting scenario that I’ve had recently that would that gets me thinking, as it always does. It gets me thinking about, like, Oh, yeah. How do we make that simpler? And some people love that, which is having the dialog, you know, especially with your work, when you’re working with people, one on one, and you have the flexibility to do so, to find out, how does that person want to be communicated with, what is simple to them? Because what’s simple to them might not be the same as what’s simple to you. And just kind of an interesting point thought, yeah, absolutely. So good. Okay, so now you’re attracting ideal clients you worked with. Did you say two or three? You
Annika 42:23
said three clients last year, three total. Yeah, three total. But one jumped off
42:29
as they do, as they do, gone wrong as they do.
42:32
So
Andrea Nordling 42:33
what has changed in 2023 let’s jump ahead. Shall we
Annika 42:39
all right, so 2023 Well, I joined your program in September, and I loved it. And I will say I’m one of those people that I didn’t join every coaching call every week I did at the beginning, maybe month three, I was kind of like, in and out. I definitely didn’t even get personal, like one on one coaching from you, because I was getting so much value from just listening. Like every question would be like, No, I would have asked that so, so juicy. And I’ve only done two breakout sessions. I wish, like everyone listening, please sign up for breakout sessions, please, because they are powerful. Like, apart from the one on one coaching that you do or the group coaching that you do every Monday, like, breakout sessions are so good, Andrea, they
Andrea Nordling 43:21
are so good. They’re so good. So just so you know what she’s talking about. Inside the program, we have weekly group coaching on Mondays, but then we also have brainstorm breakout sessions where we split up into rooms of three to five people, and that’s where you, like, bring copy, bring questions. I’d be curious about what sort of stuff you’ve brought to the breakout calls, but you get, like, real time feedback and help from your peers right there, like, get another set of eyes, evaluating something, troubleshooting something, with a client, with your marketing, anything? Okay, so what? What like now I have to know what has been, how questions for you. Well,
Annika 43:54
just last week, I joined one, and it’s just so nice, because it’s very casual, like, you know, a lot of the women would be like, Oh, I didn’t bring anything. And I was kind of like, well, I didn’t either, but this is actually what I’ve been working on this week. So we all take turns, and it’s so supportive, because we all just take turns talking about things and helping someone else talk through something that helps me. But I brought, I personally am wanting to have, like, a welcome PDF packet that’s simple, but just kind of has a frequently asked questions. So one of the ladies on there was, like, super helpful. She’s like, why don’t you just have like, a Frequently Asked Questions page on there? Because I, you know, there’s things that people ask all the time that it’s nice to just get like a PDF. Welcome to the package. This is how I schedule. This is how you’ll do this. This is, you know, welcome to log in with your practice better all that. Just, you know, they need to know, yeah. So that was great, and I got feedback, and it was something where you can ask your sweet husband at home or your family members, and it’s going to be a different they don’t have experience, right? So it’s just nice to as people who know. Right, and I’ve gone through it too. So it’s great.
45:04
Yes, yes, indeed.
Annika 45:05
It’s fantastic. So yeah, breakout session. So what changed? You asked me, what changed? So January, 2023 and I was looking forward to this, because I joined in September, so I knew that the 30k in 30 days challenge was going to happen in January, and I was really excited for that. So I had already gone through I was at stage three in the program, so I’ve gone working through the book and just getting so much value from the program, from the coaching calls. And then I started the challenge, which is where we just write a journal prompt every morning that you send us all of January. And it sounds so simple, it’s powerful. And I started because I think goals are so good, and again, I’m committed now, right? I’m not attached to the goal. So I set a goal for myself, which I think was 5400 for that month, and I was like, we’re just gonna shoot for this. And I’m it doesn’t mean anything about me if I don’t make it. And which was really, again, freeing. So I started really going out and telling people and like, again, when I, like, last year, I think my big problem was I kept thinking I can only sell to strangers on the internet. That’s the only people that I can sell to. Like, Ooh, I don’t want to talk to people like at my yoga class, or my massage therapist or my own personal business coach, and tell her what I do. Guess what? I started doing all three of those things in January. I started getting referrals from even my two clients from last year. They were telling everyone all of a sudden, which they helped, which was weird,
Andrea Nordling 46:38
like, all of a sudden, your open sign was on. My Open
Annika 46:41
sign was on, and which was so funny, Andrea, because I have heard plenty of wonderful people in the program say this and say, like, yeah, no, my open sign was on, and all these people coming. And I was like, That’s so nice for you, but that’s not going to be my experience. Like, good for you, honey. And here I am, and it’s working. And so I’m just gonna read off my notes Andrea, because I wrote down a couple of my statistics. But I went from only three clients last year to suddenly attracting clients from everywhere. So in January and February this year alone, 2023 I generated more income than all of 2022 combined. It’s amazing. Yeah, and then now I’m working with 11 people. I have more than six people who are interested and who are like, hey, I want to work with you, like, you know, in the next month. So we’re I’ve got Clarity Calls set up and things like that. But interestingly enough, these are all referrals. These are people from so my sweet massage therapist, she referred a bunch of people to me. I started working with a one on one business coach. She asked me to go on to to present for her network. So, like I’ve been presenting online, and these are all referrals from actual, real people in my life. Everybody, yeah, real people, real humans,
Andrea Nordling 48:02
right there that are have always been there, but probably before, didn’t know exactly what you did. Didn’t know exactly who to send your way, and you talking about it differently. Is what put the open sign on, right? Oh, yeah. Oh,
Annika 48:14
exactly like the message. My messaging wasn’t clear to like. If I’m like a little radio and I’m sending out frequencies. It wasn’t the right one to resonate my ideal clients. And that’s the cool thing is, like my ideal clients are wanting to work with me. I just booked someone yesterday who is my ideal ideal client, and it’s just too much fun. My business coach booked with me, like, I love her so much, and it’s just it’s too fun because these are clients I love. That was always in the back of my head. Was like, what if I start working with people that I just feel icky and you won’t believe it, you won’t you’re attracting the right people. So, oh my goodness. And then what was I going to tell you? Oh, and weird synchronicity started happening. So like, I met a woman in the mall. I was shopping with my mom, my little brothers and my sister two weeks ago in the mall, and a girl came up to me and was like, Hey, where’d you get your hair cut? Right? Random question, you do?
Andrea Nordling 49:06
You guys can’t see this. She does have amazing hair, by the way. She’s like, really has killer bangs. They’re amazing. I’ve been checking them out for the last hour. Okay,
Annika 49:15
I did get a shag. And I love shags. Super fun. So she asked me, and which seems random, and my siblings were all like, we’re in Starbucks, and they’re all like, kind of giggling and like, like, making fun of me. Like, oh, you just talk to everyone you everywhere you go. But actually, she found me. She went to the health food store where I keep my business postcards, and she, that same day, found my business postcards. Was like, wait what? Because I didn’t tell her what I did when I was in the coffee was in the coffee shop, and then she contacts me. It’s like, oh my gosh, I want to work with you. Like, weird synchronicities, right? Which, it’s just too fun, cool, yeah? And these are not strangers on the internet, like, these are all referrals.
Andrea Nordling 49:53
Yeah, they’re all referrals. And the strangers on the internet will come because your open side is on. And. Your messaging is dialed in, and the way that you’re talking about people’s problems and the solution that you offer clearly is resonating, and then we’ll all translate on the internet. But those aren’t the only people. Yeah, turns out everybody around us is sick. That’s which is sad to say, but it turns out there’s a lot of clients in our lives, just right there, right now. Yeah, there.
Annika 50:20
And that’s the beautiful thing. I had a little sticky note on my calendar every month I put, like, a new little quote. But the past couple months have all been stuff from your program, and I wrote, ooh, I’m gonna butcher it. Andrea, but you said, like, your people are the right people. You said it in an email. You’re like, your process is the right process. Like you’re it’s not up for debate. Sam, butterina, do you remember this quote is from you basically said, your process is the right people. It’s the right process. Your people are the right people, and you don’t have to doubt yourself anymore. And so I had that written down, and I’m like, Yeah, let’s go forward, and abundance is everywhere. That was another sticky note, and I’m finding it like abundance is everywhere and I don’t have to again. It’s all these, these foundational things. I’m not attached anymore. I’m committed. So just slowing down that, and that was my theme for this year, is like, let’s slow down. Let’s grow our roots. I don’t have to keep going out and learning more stuff, because that was all last year. Is like, No, I’ve got to learn more. Gotta learn more. Like, I’ve got to be better. Got to be smarter. Like, this year, my theme is, we’re putting down roots. We’re tending to our own garden here in my business, and we’re going to make wise, informed decisions that’s going to help to push me forward, which is just the trickling effect, I believe, of changing my mindset in the program. Because now, like I mentioned, I’m working with a naturopath. I’ve never done this before. I sold a package in January for $2,000 and then I went and I bought myself a three month package with a naturopath who also is a fntp, yeah, and she practices exactly like I do, so it’s the exact same process. And I never would have had the courage, or even just the belief in this is going to work for me if I hadn’t. Now, I sold myself on my belief in my offer, and I believe in it so much that I went out to hire someone to help me, because I have little blocks and like, I want to fine tune my health, and I didn’t want to be my own client, which I had been for months, and it Yeah, not the same man, not
Andrea Nordling 52:10
the same. I also am working with a nutritionist, so I right there with you.
Annika 52:16
It’s so good, and I feel so much more confident now that I’m getting the support that I need, I got the support from your program, which jump started and just shot me forward to be like, hey, I can January was when I hired the or February is when I hired the naturopath. So this is all after the 30 day challenge, and then I hired a one on one business coach who also is a life coach, and she just helps me work out the little things in my business that I would rather have someone else just help me with, like, yeah, find someone to help me with a website and all those little things. And she’s just been phenomenal. And all of that was because I increased my belief. And you know what’s important to me, what’s going to help me get there smoother and better and more efficiently? And it’s just been amazing, so
Andrea Nordling 53:01
much more enjoyable that way, isn’t it? Let’s talk about your offer a little bit. So I know people are going to be wondering this, so tell us how it changed. You said last year you did not have a premium offer, so I’m wondering, like, what was it last year? What is it now? What has changed? Oh,
Annika 53:17
yeah, I love talking about pricing, because when I listen to podcasts, I just want to know, because I know it’s all so individual to the person. So it’s just nice to know, you know. So last year I was doing I went for my functional practice, which I had two clients who decided to follow me. From there, they were paying, I think, 150 for like a one month package, right? And that’s with at my old job, yep. So I was like, Ooh, I want to go up from there. So I went up to $500 for a two month package. And then I went up to, if they want to do a four month package, they could pay $960 this is all last year. And then I had those two clients want to keep working with me this year. So I said, Hey, girls like just so you know, my prices are going up. So now I changed my offer to a three month package where I include a hair tissue mineral analysis test in there, and it’s 2400 for new clients, and then I offer a three month follow up package for 1650 that’s where I’m at right now. But I just had a dream last night that was, I’m now charging three 500 for my three months. So I wrote that on a sticky note. I’m like, okay, get there.
54:31
So so good. Oh my gosh, I
Andrea Nordling 54:34
love this so much. Okay, so you do the hair tissue analysis. I see this email about what’s actually in the offer is so fresh in my mind that this person sent me today. So I’m like, let’s so I’m like, let’s just go into exactly what’s in the offer, since people seem to want to know. Okay, so you do, do you do meet with them weekly? Like, what do they get for, for 2400 for three months?
Annika 54:51
Oh, yeah, good question. So we do the initial consultation, which is a 90 minute and then, so this is month one, and then we’ll do. Do a lab results call also in month one, and that’s an hour, and then I’ll do 245 minute follow ups. So in month two, you’d get two follow ups. In month three, you’d get two follow ups. And so it’s structured so that we start with the initial consultation. And I have this on my you know, on my website, there might be other labs that we want to order for them, but I want it to be individual to them. So do I need to order gi map, blood chemistry? Those are the two foundational ones that I order, along with the hair, tissue mineral, and those are separate so that they can pay for that separately. And so that’s kind of how I do it again. I try to keep it simple. Really, I love
Andrea Nordling 55:42
it. It’s simple, individualized and simple. I love it. Absolutely love it. And then they keep renewing with you, I’m sure,
Annika 55:50
because they do results, they keep renewing, yeah, and I include, you know, I didn’t list everything. I I include a meal plan program as well. I threw real plans in there, just because I didn’t really want to deal with the meal plans. I might switch to that other one. I can’t remember the name. What’s the one that you like? That clean life? That clean life? Yeah, thinking about switching to them. Because I just, even though I’m a functional nutritionist, I really spend a lot more time on nutritional balancing with herbs in supplements, and I don’t want to spend as much time on meal plans, but I do include that I do include that so they have recipes and then 20% off my full script. Are some other just bonus edits that I have. Yeah,
Andrea Nordling 56:29
oh my gosh. So simple. I love it. Did you have any drama about having people renew with you after their initial three months? I asked this kind of a leading question. I don’t know if you did or not, but I know a lot of people do. A lot of people are like, how do I get the exact perfect package? That’s the perfect amount of time where everyone’s going to get results. It’s not too long, it’s not too short, it’s the Goldilocks amount. And in reality, we don’t know what that is, but people will just keep paying to work with you. They’re having great results. They’ll just keep going. Did you have drama about
Annika 56:58
that? Andrea, I it’s just embarrassing even to have to be asked this, because yes, this was the thing I had the most drama on, which probably for the rest of us is true as well. But I only just recently, finally I tell myself, Okay, we’re gonna decide and we’re just gonna do it, and then we can evaluate afterwards. So last year, I was doing four month packages, and I was like, You know what? I think that we can do this in three months. And I think if it was for, it was me, personally, I would be happy to just do a three month because that feels doable. And like, for some reason, four months, to me, sounded long. That’s just me, right? So I adjusted it to I changed it so many times last year. It’s embarrassing. I changed my price so many times. I finally I’m at the highest price that I had decided, which is 2400 but I kept thinking, like, she like, what do we do when they want to rebook and they’re gonna have to do lab retests? Like, you know, that’s gonna be a thing. So I just gave myself permission to, let’s just pick something and let’s go with it, and it’s been working really well. And then I charge a little bit less because the labs aren’t included in my follow up. So my three month follow up, I also have a six month follow up, which is 3200 so it’s just gonna be over the next couple months. I just gave myself permission to like, let’s try this. Let’s stick with it. And then if I want to adjust or adjust prices or adjust something in the next three months, we can look at that again. But we’re not gonna keep spinning our wheels, because I cannot tell you what a problem that was for me last year.
58:26
I love this
Andrea Nordling 58:28
so much. Yes, just this is the decision for now. This is when we’re gonna look at it again, and until then, it’s just not even a consideration. We’re just metal to the metal. Let’s not even worry about it. Oh, exactly. I love that. Okay, so I was just looking at our notes, and I know there’s two things on here that I’m so excited to talk about, because I know just tactically getting into what actions are working for you, people are gonna love to hear about this. Can you talk about your networking and your postcards a little
Annika 58:59
bit? Oh, yeah, absolutely. So a couple months ago, I was just talking to my massage therapist, who we really just clicked, and we’re talking all about nervous system healing and holistic health. And she was like, Wow, can I have some of your postcards? Because I created some just on Canva, I created some pretty postcards that was just about, this is the results that you can get working with me. And these are symptoms that you might start with, anxiety, depression, low moods, fatigue, digestive issues. And then I just had a call to action on there, which was book your strategy call today and a link to my website and email. So I gave postcards to her, and she’s a small business in the area, and she started handing them out. And then I was thinking, like, Okay, so where else can I put this? So I brought some to my yoga studio, brought some to the organic health food store in the area, because I’m just trying to think, Where do my ideal clients live, which is a really kind of fun way to approach it, right? Yeah, because my ideal client, she already. Knows about holistic health. She, you know, more than likely, has tried a lot of different things, maybe on a couple herbs and supplements, but she just needs to fine tune it, and just needs that guidance. So that’s networking in, like, real life, and just even telling my yoga instructor, this is what I do, which is so simple, but like, as soon as I did that, she’s like, Oh my goodness. Like, you know, she had all these ideas of how we could collaborate. So that was in person networking. And then, like I said, my lovely business coach was like, Hey, do you want to come onto my podcast? She has a podcast. It’s called freely feminine podcast. It’s all about just supporting our bodies and as women, how we can use our cycles to just go with our rhythm every month and optimize our health that way. So excited about that. And then I was able to speak on another networking call, which is called the free woman network. So it’s just like, my goodness, all these things just started coming up, and I just kept saying yes. And it’s been amazing, because now I do have more of an online presence, because now my email list is growing and these people are learning about me there. So it’s been so cool to not have to rely on social media, because I used to truly last year, if you asked me last year, I would have truly believed that Instagram was like, the only way I could market myself. I’m so happy that that’s not true, because, yeah, so in person has been amazing. And then I even will tell my clients, hey, you know, if you refer me to your friends and family, if they book with me, you will get two free sessions. So just kind of an incentive there. So I’m just, I’ve been brainstorming all kinds of simple ways that I can so
Andrea Nordling 1:01:33
good, so good. And I think about like social media in general, Instagram, anywhere, any social media, you can still be on social media, but how cool is it to think about you being on social media without you being on social media, meaning other people are posting about you and are like, talking about you on social media, but you’re not even the one that’s doing it. How fun is that? It’s
Annika 1:01:56
so fun, and that’s exactly what I’ve been experiencing this week, like I other people are advertising for me, which I’m so thankful for. And, yeah, I do have an Instagram account, but I don’t feel like it’s overwhelmed and worried about it anymore. It’s not my priority. Like, I’ll create my email or my article for the like, I’ll do a long form, and then I’ll just repurpose and reuse things. So I might throw something on about blood sugar, or, you know, mood health on my Instagram, and it’s not a problem, as you would say, not a problem, just not a problem. Because I really a lot, yes, well, I was telling my sister, I’m like, I’m gonna bring up, because we say that to each other all the time about anything in life. Oh, it’s not a problem. Love it. So that’s been, yeah, that’s been how it’s been working really well for me, and I’m just going to keep going forward and continue to grow my email list and focus on that, because that’s been awesome, and continue to just tell people in my everyday life I can help you, because that’s the bottom line, right?
1:03:03
Yeah, yeah. And
Andrea Nordling 1:03:04
the more simple you make it to them, then the more simple they can go repeat it to other people and have conversations on your behalf and refer you when you’re not there. We have to make it so simple so people know what we do, so they can go repeat it,
Annika 1:03:16
yeah? Because really, we can sit there and try to think of our perfect elevator speech, which is a really good practice, but we can sound really I can sound really robotic and like, I remember last year I was getting a nose piercing, and the big burly tattoo guy was like, you know, he was doing my septum piercing, and so he’s leaning over me, like, trying to stick this needle in My nose. He’s like, so what do you do for a living? And I was like, so worried, how do I explain this to like, someone like you, like you’re not gonna understand. And I was like, I’m a functional health practitioner, like a functional nutritional health practitioner. And, like, that’s all I could say. And he’s like, Well, that’s a mouthful. And I’m like, Okay,
1:03:59
I love how you say,
Annika 1:04:00
Don’t make it weird, like, we don’t have to sound weird. It’s not weird. It’s very, very natural. It’s just us. Just be you, just, yeah, that’s my oh my gosh. I
Andrea Nordling 1:04:12
have a mental image of that. It’s fantastic. If you’re like, don’t ask me this right now. Are you asking me this? Right now?
Annika 1:04:18
So Painful.
Andrea Nordling 1:04:29
This has been so fun. I’m so I just have had so much fun talking to you. But like Annika said, we’ve never even talked before. This is a I’ve never coached her. We’ve just This is like our first time, which was so great, and it was so lovely to get to chat with you today. Was there anything you wanted to talk about that we didn’t get
Annika 1:04:46
to yet? I don’t think so. I feel like we talked about everything just again, like, Wow, thank you. I cannot. Thank you enough. It’s just so cool. Like to be able to think I. Was listening to this podcast a year ago and just, you know, eating it up, and just so it felt like such brand new, radical information. And the feeling that I was getting from you and you talk about this is, how do our clients feel when they come to us? I was feeling so much relief and like, oh my gosh, I can do this. I don’t have to worry about all the extra stuff. I can keep it simple. I can, I can do this. And watching, even watching your business unfold, and you talked about your three year plan, and watching you reach your goals has just been so beautiful, inspiring. So I would not be able to be where I am today if I hadn’t, you know, joined the program and been inspired by you. So everyone get in there, please.
Andrea Nordling 1:05:43
Thank you. I appreciate that. But remember, you did it. You did all of the hard work. Did all of it, but thank you. I do appreciate that. Okay, so where do people find you, and who did they send to you? I know you’ve said a couple times you work with women battling anxiety and depression and digestive issues, like, how do they send the people to you and where do they find you? Yeah, so
Annika 1:06:06
my website is nourished by nature.co. Not.com so nourished by nature.co. And I do, I work with women who have symptoms of anxiety, depression, digestive issues. I have not met someone with mood imbalances who does not also have digestive imbalances. So that is really huge. And I’ve just been getting so many amazing client results. Just like, I don’t have depression anymore, I don’t have anxiety anymore. Like, what are you kidding? Like, I didn’t even, I didn’t even
Annika 1:06:38
expect the results that people are getting. It’s so beautiful, and it’s so simple, like, we just use food as medicine. We’ll do some, you know, foundational testing, and just get your nervous system back online. It’s just so beautiful. So that’s where you can reach me. Is my website. And, yeah.
Andrea Nordling 1:06:58
Okay, everybody, go check out Annika. She’s amazing, and you have to see her banks. Yeah, go to the Instagrams. Where do they find you? On the Instagrams to see your bangs. Hold on. Let’s get serious.
Annika 1:07:12
It’s Annika underscore holistic underscore health. So Annika Holistic Health, okay, perfect.
Andrea Nordling 1:07:20
So your website and your Instagram handle will be linked up in the show notes of this episode for anyone that wants to go follow you and just thank you for coming and sharing today so openly. I so appreciate that, and I know people listening to this are going to be so grateful that you could just be so honest about your journey. And I can’t wait to have you back on and then hear how things are going six months from now. Let’s do that. Thank you. Can’t
1:07:42
wait. I can’t wait. Thank you so much.
Andrea Nodrling 1:07:45
You’re so welcome. This is amazing,
Andrea Nordling 1:07:47
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