Andrea Nordling – 00:00
I quit all social media in early 2021. Not a detox, not a break, not a, hey, we’ll just see how this goes. Nope. I deleted
every single personal, professional, business and ads account permanently. No backup plan? No. We’ll revisit this in
30 days. Nope. I nuclear destructed, deleted all of the social medias. And here’s what happened next. Seven lessons
that completely changed my business and my life. I can’t wait to tell you what they are. Number one, I went all in.
Like I said, there was no backup plan here. I didn’t like. Let’s just deactivate these for a minute and then come back
to it. This was not an experiment. This was a full body, total commitment. I’m done with social media. Here’s why
that had happened in 2020. You might remember it’s kind of a weird year.
Andrea Nordling – 00:47
I was seeing my holistic health colleagues that were getting censored left and right on social media. And. And I was
seeing them say things that made a lot of sense to me but were outside of the community standards and whatnot.
And they were losing their platforms like overnight. Their accounts were just getting shut down. This was happening
to a lot of people. Or they were getting shadow banned, meaning nobody was seeing their content, but they were
none the wiser, still creating content, but nobody was seeing it because they had been, you know, coloring outside
the lines. It was making me very upset. So. So I was already had this like boil that was happening inside of me. I
didn’t like what was happening on social media in 2020. Regardless. I didn’t like the controversy. Just felt like a really
negative place.
Andrea Nordling – 01:30
So I was already distancing myself a little bit. But then when I started to see people and colleagues specifically that
were losing their audiences and losing their accounts, I was mad. Then I got really mad in late 2020 when my
Facebook ads account, my, I guess meta Facebook and Instagram, when my ads account got shut down, literally
overnight, my ads account got shut down and there was no coming back from that. So I was super mad and I was
already had an ax to grind and I was like, ugh. But then my ads account got shut down. And I want to say that at that
moment I said, nope, that’s it, I’m done with all social media. But it wasn’t. I appealed that decision and I tried to get
my ADS account turned back on.
Andrea Nordling – 02:10
By the way, it got deactivated the day after I started running a new ad about how to grow your business without
relying on social media. And then My ADS account was gone the next day. It was just the craziest thing. So I was. I
was perturbed, to say the least. But I did try to appeal that decision. And so I tried to get my ADS account turned
back on. Took a couple months. There was no doing it. They. They weren’t. They weren’t going to play ball. And so
then I decided, nope, that is. That is enough. This is the time. And I deleted all my social media, personal,
professional, ads accounts, all of it. Done. Okay, so that was in early 2021.
Andrea Nordling – 02:50
And my big lesson there is that when I decide something and I know that it’s the right decision, I may as well just go
all in at the very beginning, because I know myself. Know thyself enough to know that I will go all in. So I may as well
just go. That clarity that I’m burning all the boats, there’s no retreat here. This is the direction I’m going. I think that
serves me really well in most areas. So my lesson there is clarity creates results. Just go all in. And I went all in.
Believe me, in early 2021, when I deleted all of the platforms, Facebook, personal and professional, Instagram,
personal and professional, LinkedIn, what else was there? Even? I’m not sure. But if, oh, a random Twitter that I never
used, it was all gone, all the social medias.
Andrea Nordling – 03:33
So lesson one, go all in. Lesson number two is that posting isn’t free and social media isn’t free. Costs a lot more
than we realize. So what the heck do I mean by that? Well, here’s what I realized. When I no longer had any social
media in my life, but specifically for my business, when I no longer had any posting to be done, marketing, engaging,
any of that, I. I had a lot more time that opened up on my work calendar, which was amazing to me because I didn’t
realize how much time I was spending on social media. Up until that point, I was very inconsistent. I wasn’t one of
those people that washing their hair every day and doing stories, and I wasn’t. I had best of intentions of doing that,
but I didn’t actually do it.
Andrea Nordling – 04:17
However, I was looping on it a lot. It was occupying a lot of my bandwidth in my brain on my. My weekly work
calendar to be like, oh, you really should be creating some content. You really should be posting something. Oh my
gosh, it’s been a week since you posted anything. You really need to get back into that. So this was constantly
playing in the back of my mind about the what I should Be doings. It was taking up a lot of my brain space. I didn’t
realize that until I no longer had that temptation. I no longer had that on my agenda ever. And I realized, holy cow,
that was dragging me down a lot. So I suddenly had at least 10 hours back in my work week, which was amazing.
Andrea Nordling – 04:53
And again, I would have told you that there was no way I was spending 10 hours on social media up until that point,
or thinking about social media or taking courses about growing on social media. But all of that suddenly was off the
table, and I had 10 hours extra on my calendar. So what I did is I doubled down on things that got better results for
my clients. I really poured into my clients, and I was like, okay, I have this time. How can I make the process more
convenient for them? How can I make it faster for them? How can I make it simpler for them? How can I explain this
in a way that I’ve never explained it before?
Andrea Nordling – 05:24
And because I wasn’t consuming social media myself, I was able to create so much more because I don’t think we
can consume and create at the same time, like those two things are opposites. And when we’re constantly taking in
from everybody else and everyone else’s opinions and everyone else’s ideas, it stifles our ability to make our own
ideas and to think about what do we think and how do we want to be creative and, you know, bring to. To the surface
the gifts that I think that God gives us. So at this point, I realized, oh, okay, I have 10 extra hours at least per week. I’m
spending those 10 extra hours being a lot more intentional about what’s getting my clients better results.
Andrea Nordling – 06:01
I’m having all of the ideas to have better marketing and to explain things in a different way and have different
messaging and different types of conversations. And I felt like my creativity just exploded. And the big lesson there
is that social media isn’t free. We think as business owners that we should be leveraging these free platforms to
market our business, but it is not free. It is only free if you don’t value your time. And I hope that you do, because we
can always make more money. We can’t make more time. So social media isn’t free. The cost is considerable in
bandwidth, energy, I. Creativity, I think huge. So I realized that very quickly when I suddenly had these 10 hours back
on my work week.
Andrea Nordling – 06:46
And holy cow, did I feel like the most prolific creator at that point, because I just didn’t have any distractions
anymore, which brings me to the third lesson that I learned and we’re going to get back to creating and more of that
in a second. But third lesson that I learned when I deleted all social media was that referrals are the most underrated
and reliable way to grow your business. And I think I knew this on some level. I had been in business for 15 years by
the time I learned this lesson, because I had a real estate company, then I had my holistic nutrition practice, then I
had my business coaching business. And so I’ve seen many iterations of this and I’ve seen this play out a lot for
myself.
Andrea Nordling – 07:26
But I needed the reminder that business has worked for thousands of years, long before social media was ever a
thing. And the reason that it has worked is because when people get value, they go tell other people about it. This is
what word of mouth is. This is what referrals are. Do a really good job serving your people and getting them results
and they will go tell people and then the new people will come. This is how business has always worked and it still
works. I knew that, like I said, I knew that because I had a real estate company that was very successful. Though I
had never had a website, never did any dedicated marketing, it was all word of mouth. But that word of mouth was
really reliable.
Andrea Nordling – 08:04
So I needed to learn this lesson again in 2021 and 2022 and 3 and 4 and 5. Because I need to constantly be thinking
about how referrals are everything. Referrals, word of mouth and good old fashioned, just people telling people what
is working for them is always going to work. And I think it actually works better now. I think that we have great
crested. Maybe not crested, but we’re definitely at the top of this level of just barrage of marketing and messaging
and being sold to all the time. And it’s really sophisticated and it’s really, it works really well. But we’re kind of getting
numb to it. Like we’re just constantly under siege with so much marketing and so much sales that having somebody
say, no, no, I got you. This is who you need. This is what you call them.
Andrea Nordling – 08:55
Here you go, here’s their phone number. Boop. Do this. That means so much more in my opinion than it even ever
has before. It’s always worked, but I think it is absolute gold now. So my takeaway there is serve your clients better.
That’s what I did kind of unintentionally when I had all of this time that freed up on my calendar. But I saw so quickly
how my business was growing, growing. I could see my email list was growing with new people that were finding my
website, adding themselves to my email list, finding my website, downloading my free course and adding to my
email list. And it was just growing, growing. I’m like, this is so wild because I’m not running ads anymore. I’m not on
social media. What’s happening and what was happening is people were spreading the word.
Andrea Nordling – 09:34
We’re going to get into that a little bit more about what they were spreading in a second. But the point is, the best
marketing is solving problems for people so well that they go talk about it. Let’s always be optimizing for that as
business owners. Let’s always be thinking about, instead of chasing the shiny new strategy or new tactic, let’s be
thinking about, am I loving on my customers? Am I making this simple for them? Am I making it easy for them? Am I
making it easy for them to refer me all questions that are really good to ask? And that became very clear to me after
I had much less distraction in my life, personally and professionally, because there was no more scrolling for me.
Lesson number four, after I deleted all my social media was I started trusting myself again.
Andrea Nordling – 10:15
Now, I don’t know that I ever really stopped trusting myself, but I know that not ever picking up this device to scroll,
ever when I was bored or when I was confused or when I was procrastinating, never doing that during the workday or
on my personal time ever really let me get clear on my own thoughts. I didn’t have the inputs of everybody else’s
opinions and everybody else’s ideas and everybody else’s thoughts. And don’t get me wrong, I still watch YouTube
videos, I still listen to podcasts. I. I’m not Amish, like where I have no technology in my life. I just really got intentional
about what podcasts I was listening to and what YouTube videos I would watch and what things I wanted to actually
have inputting into my brain. Which means I never watch the news I don’t want.
Andrea Nordling – 11:00
And this has been years and years before I ever deleted social media. But I never watched the news. I don’t want
somebody telling me what they think I should know about. I definitely don’t want to be thinking about horrific
tragedies all the time that I don’t think that serves any of us. So news is out for me. News, big air quotes that’s out
for me. Social media, obviously out for me. And by doing that, I know that I have been able to grow a much bigger,
better business. I also think personally there’s a lot of advantages to that, and I’ll get to that in a second. But
business wise, I know that this was so huge because I got clear on what I thought it was like, what do I think about
this? I don’t know what everybody else is saying.
Andrea Nordling – 11:38
I literally don’t know what everybody else is saying because I’m not tuned into it. What do I think about it? And that
was a really fun exercise in trusting myself. Like, do I think that? I think I do. I’m pretty sure I do. Wait, should I check?
No, I know I. No, I’m. Yep. I think. I think that. So what it felt like. And then I trusted myself more and I trusted myself
more, and I trust myself more. But I could see I was making better decisions, clearer decisions, faster decisions, and
getting bolder about what I wanted to talk about and didn’t want to talk about because I stopped getting all the
inputs. I think that was a huge part of it.
Andrea Nordling – 12:12
So, yeah, I think the best ideas that I’ve ever had in my business have come after I stopped consuming what
everybody else’s good ideas were. And I just wasn’t seeing it anymore. I wasn’t scrolling Instagram and seeing other
business coaches or other colleagues that had this new marketing strategy that were just selling this new offer, that
we’re doing it this way and thinking, oh, my gosh, I should do that too. Oh, my gosh, I should do that too. Oh, my
gosh, I should do that too. I never had that anymore. Just was in my own lane, doing my own thing. I felt great about
it. Didn’t have all the inputs and without the distraction and without the constant compare and despair, just really
started to trust myself again. And I know that has been a very good idea.
Andrea Nordling – 12:50
I would also offer for you, however that lands, it’s a very good idea for you, too. So the fifth lesson I learned is that my
marketing is more magnetic even when I’m not trying to. When I’m just being myself and taking a bold stance and
saying the bold thing. And this kind of ties into lesson number four. But not being so concerned with what other
people are thinking or what they’re doing or why they’re doing it, and really listening to myself and trusting myself
made me be able to have more magnetic marketing. It made me say things without even trying, just that were more
authentic to me and that were really real. And when I say that, it sounds like before I was saying things that weren’t
Real.
Andrea Nordling – 13:31
And that’s not the case, but it was just so much more in the moment and so much more authentic. For example,
people were asking me a lot about not being on social media, and they were saying like, oh my gosh, how do you
even know what’s going on? How are people going to find you? I don’t think this is gonna be good for your business.
Had a lot of opinions about that. And I was like, you know what? I think it’s actually great for my business.
Andrea Nordling – 13:51
I think it’s great for me as a business owner to not be to a slave to social media, to not be living this, what I consider
to be a very unhealthy lifestyle, which is constantly creating, constantly engaging, constantly getting dinged with
DMS and feeling that you have to answer people and be constantly available and thinking about basically how to be
entertaining and professional and an expert and consistent and maintain your relationship with your clients and
serve them at a deep level and also be a mom and also be a wife and also be a friend and also be all the other things
in your life. I don’t think that is healthy. I don’t think that’s the life I want to live. I don’t think a lot of wellness
professionals want to live that life.
Andrea Nordling – 14:33
They just think, like I did for a long time, that it’s just part of the recipe for having a business in this day and age. You
just have to be doing that. And that’s not true. So I started talking about why I don’t think that is true and why I don’t
think it has to be true and why I don’t think that we should be making being an example to our children or to other
business owners that it is true. Like, I just started talking about not growing my business on social media. Other
people leaned in, they said, tell me more. And it wasn’t something that I set out to do. It wasn’t like I deleted all of my
social media and then I was going to launch a campaign about, like, bringing it to the man and like sticking it to
them.
Andrea Nordling – 15:08
And we’re going to grow this business without social media. It kind of might sound like that in retrospect, but it was
never my intention. In fact, I didn’t want to talk about the fact that I wasn’t on social media anymore. And my reason
for that might kind of surprise you. I had so many friends and colleagues that were teaching how to grow a business
with social media. And social media was their secret sauce. It was their thing. It was what they taught. And though
that didn’t resonate with me, and I didn’t think that was necessary, I didn’t want to offend people that were close to
me, and I didn’t want to be really outspoken that what they were doing was wrong necessarily. So I tempered my own
bold feelings and philosophies for longer than I probably should have, to be honest.
Andrea Nordling – 15:47
But when I started talking about it and I dipped my toe in a little and I would say something about how I wasn’t on
social media anymore and how my business was actually growing faster than ever, like, you know, dip a little toe in.
The response was wild. And people are like, tell me everything. What do you mean you’re not on social media? I don’t
want to do this either. It makes me want to even quit my business to think that I have to be on social media. Tell me
how you’re doing it. Is it possible? I just need to know. I was like, whoa, that landed. Struck a chord. People want to
hear about it. Okay, okay. So.
Andrea Nordling – 16:17
So whereas I’m thinking this is kind of outdated, this is kind of antiquated way of doing business, and people aren’t
going to be interested in this. Quite the opposite. They’re super intrigued. They’re super inspired. They’re very
relieved. They want to hear, tell me more. Tell me that this is possible. So the more I talked about it, the more honest
I got about the decisions I had made in my business, the more people showed up and were like, I want that too. Oh,
my gosh, can you teach me? Can you teach me? And I realized, okay, this is quite the draw. So. So now, four and a
half years later, we look at what the profitable nutritionist as a brand and as a program is. And it is very intentionally,
how to grow your business without relying on social media.
Andrea Nordling – 16:53
How to have a business that people talk about, that you get all those referrals, you get the word of mouth, and
should you choose to be on social media, that’s great if that serves you and you love your reasons for it, but it’s not
necessary. And so now that seems like, of course, that was the direction you were always headed, but it wasn’t at all.
In fact, I was really fearful at first about talking about it because I didn’t want to step on toes and I didn’t want to be a
weirdo. And then I was, like, willing to be a weirdo a little bit, and the response was great. And then I was willing to be
a little more weird. And people are like, I need all of this. Oh, okay. So this is landing.
Andrea Nordling – 17:24
I’m not the only one that feels really disillusioned with the life of an entrepreneur. If I have to be constantly on my
phone and, you know, using my kids to try to make a point about being business owner, that’s a mom. And it just felt
really contrived. It felt really gross. I didn’t want any part of it anymore. I was out of that life. And with having a little
bit of space from it, I could see how unhealthy I had been operating for years at that point. So I was talking about it
more. Point being, my marketing became more magnetic without me even trying, just because I was willing to be
honest and talk about this. And I think that applies to everybody. Any business owner. Say the thing that you’re a little
afraid to say, or maybe a lot afraid to say.
Andrea Nordling – 18:06
Test it out and just watch the response. I have seen this play out so many times at this point with my clients where
they were willing to do it and they said, oh my gosh, I’m so relieved because other people feel the same way and they
actually want me to talk about this more. So, yes, you will repel some people, but you will be a magnet for the ones
that are your people. Capital P people. Big lesson. So lesson number six is a tiny email list can build your business.
Here’s what I mean by that. I quickly realized when I deleted all of my professional social media accounts that I was
going to need to market my business in different ways. I already had an email list. I.
Andrea Nordling – 18:44
It was tiny, and I mean, just a few hundred people, but I already had that mechanism in place. I already had that asset
in my business. And so as I realized, okay, well, I’m not going to be creating reels and I’m not going to be running ads
anymore. How am I going to be consistently marketing my business? I made a list of all of the things that I could do,
and one of them was email. Top of the list was email. Like, okay, well, my email marketing needs to get ratcheted up
quite a bit. I need to be more consistent with it. My emails need to better. I need to really nurture people. And I just
decided, okay, everything I would have put in social media that would be content there, I’ll just send via email.
Andrea Nordling – 19:19
Like, whatever tips I’m sending, whatever stories, whatever takeaways, you know, mindset shifts. All of that stuff that
I suppose I normally would have been putting on social media, I just packaged up into emails and was Consistently
emailing my list even though it was tiny. And I mean, it was a tiny list. But I’ll give myself a little bit of credit here. I
never had drama about the fact that it was a tiny list. I was like, I love my tiny list. Everybody on this list is a real
human on the other side of this email that has a problem that I can help them solve.
Andrea Nordling – 19:46
And I’m just going to keep loving on them and I’m going to keep talking to them and I’m going to keep
communicating with them and helping them solve the problem and staying top of mind with them via email. And
that was. I mean, that was the asset that I had. So I just went really hard into email marketing. The downstream
effect of that, years later, is I’m really good at writing emails, okay? Because I’ve written a lot of them. So I’m good at
taking the thoughts in my mind and putting them into written copy and sending that in email. And just the
consistency of doing that and showing up even when I didn’t feel like it, when I didn’t know what I was going to say,
when I didn’t feel like the email was good. Sidebar on that.
Andrea Nordling – 20:20
By the way, the emails that you don’t think are great or you’re kind of like, ugh, like, this isn’t that great. Those seem to
be the ones that people reply to and they’re like, this is just what I needed today. I’m like, wait, what? What about the
one I spent so much time on last week that nobody said a peep about? But that’s just kind of the way it goes. So
consistently doing that has paid back dividends in my business. I’m so glad that I did that. But also I realized, holy
cow, the numbers don’t matter. It is the quality of the people that are here and their willingness to invest in the
solution and your willingness to continually say, I can help you. Here’s how I can help you. I can help you. Here’s the
result when I help you.
Andrea Nordling – 20:55
And constantly talking about that being top of mind and just being consistent is everything. So tiny email list, but
consistently made the email list grow over time. Another thing I did that really helped blow up my business in this
era when social media was off the table. Still is off the table, I guess. I keep saying, like, this era as if that’s true.
Changed. That hasn’t changed, but I started emailing other people’s lists. So when I made this list, I mean, I seriously
sat down with paper and pen. And I was like, how am I going to get clients now? I realized I could add a lot of value
to other people’s audiences. And so I. I went hard on that avenue, and I really asked myself, where are my ideal
clients? Already congregated in a group.
Andrea Nordling – 21:38
I have a very specific niche of holistic nutrition practitioners. So I was thinking about the national association of
Nutrition Professionals. I was thinking of other nutrition certification programs and, like, very specific niche groups
there. And I was like, okay, I could add a lot of value to those organizations by just sending free stuff to their list.
How can I do that? So that’s what I did. I approached a bunch of organizations. I said, I have a lot to say that I think
would be really valuable for your people. Can we do that? We had some arrangements. And so I started sending
emails to other people’s lists. Some of them I paid for, some of them were free. But I started serving those
audiences. And people resonated. They came, joined my email list. They got my weekly emails.
Andrea Nordling – 22:17
They eventually became customers, and then they went and told more people, and they email us. Keep growing. And
the cycle just very naturally grew and grew. And so my business grew and grew. But I wasn’t doing 1 million things. I
was like, I want to get. Do a few things and do them really well and keep doing them consistently. And that has
served me really well. But I want to say that it’s not because I had a huge email list. I haven’t made millions of dollars
since I deleted social media because I already had a massive database, quite the opposite, tiny list of a few hundred
people that has now grown into several thousand, but still a very small list. And weekly emails consistently. Now.
Since then, I have launched an audio podcast. I. I Now also create YouTube videos.
Andrea Nordling – 23:02
Those are very recent, though, in. In. Well, the podcast isn’t, but the YouTube video is very recent in my business. And
the podcast, the audio podcast, yeah, that was in 2021. So this. That was. That was actually pretty recently after
deleting all social media. Point is, I started just talking a lot more about the things. I started doing a lot more
marketing. It just wasn’t on social media anymore. And I chose to create marketing that I could then repurpose so
my emails I could send more than once. Podcast episodes never disappear. People still find my podcast episodes
and are every single month subscribing to the podcast and listening to stuff that I created years ago. Or people find
me, they find the podcast and they go start at the beginning and they listen to hundreds of episodes because those
things don’t go away.
Andrea Nordling – 23:45
Whereas on social media it does go away. There’s a very short shelf life on social media for content that you create
there, which is great for Mark Zuckerberg’s business. It’s great for TikTok. It’s not great for your business. I feel so
strongly about that. And so that’s why I wanted to record this video and give my takeaways about what I have
learned since growing a business without social media very successfully. And I want to make a caveat here. Before I
move on to the seventh lesson that I learned. I wanted to talk about the two different types of social media posts.
Okay, so there’s social media marketing or some. A business owner. I imagining a holistic nutritionist watching this.
That’s like, okay, well, I have social media and I post on there sometimes.
Andrea Nordling – 24:27
And I do get people that are interested in what I do. So I don’t want to, like, not use social media. That is a very
different business model than trying to go viral on social media and attract a massive audience and get new viewers
and followers and DMs and people. And using hashtags to, like, expand your reach to all of the humans on the world
and have a huge audience is different than telling my friends and family what I do and that my business is open for
business and that I would love to help any referrals that they want to send my way. Those are two very different
things. Okay. And I. There’s a lot of gray in the middle there.
Andrea Nordling – 25:03
So I also just want touch on that I have a lot of my clients in the profitable, nutritious program that use social media.
And the way that they use it is they’re letting their warm market around them, their friends and their family and their
acquaintances and their people that they’re doing life with. They’re letting them know, hey, my business is open. Like
we turn the open sign on. Like, open sign is on letting the people know I’m open for business. Here’s who I help, and
here’s how I help them. And then doing, you know, some content now and again that reminds people what you do
and keeps those fires burning. Very different than need to post 8 posts per.
Andrea Nordling – 25:39
Per week of this specific format in this very specific way to try to grow enough eyeballs so that a tiny percentage of
them may possibly come onto my email list and then a tiny percentage of those may possibly buy in the future. That
is exhausting. Absolutely exhausting. I just don’t. I Just can’t imagine a world where a business owner could make
that a success health wise for them in their life. I just can’t. Even at this point where my business is at now, where I
could be active on social media again, but never actually me log into social media, I have a robust team. I have so
much content that I’ve created already that could be repurposed from my emails and they copy there and YouTube
videos and podcast episodes.
Andrea Nordling – 26:21
I have so much that I have done that could get packaged up into years worth of social media content and I have
people on my team that could even do that. I would never even have touch it. And I could do that. But I still, just
because of my own principles, don’t want to do that. Maybe that’ll change someday, but for now I have no interest in
doing that because it still would occupy space in my brain. It still would. Even if it wasn’t me doing it still would on
some level be me managing it or thinking about it or being consulted about it. There would be enough of it. I’m like, I
just don’t want that. I love my life where I’m never on social media ever. I’m never like taking hours out of my day, lost
in a scroll on meaningless anything.
Andrea Nordling – 27:08
I just, that sounds a little judgmental. I’m not trying to be judgmental. I’m just saying that on the other side of it, four
and a half years later, to never just pick up my phone and just do this. Huh? Yep, huh. And not really be present in my
life. Since I don’t do that, I don’t want to do that. And I really don’t want a business that depends on it. Like I said,
maybe I’ll change my tune on that at some point. But I think it’s important to just touch on the fact that businesses
that are really active on social media and have a big organic presence probably do have a team behind them. It really,
I just don’t think is realistic for a solopreneur to be juggling all of those balls up in the air and think that’s the recipe
for success.
Andrea Nordling – 27:54
It’s really a recipe for burnout and for you being exhausted and resenting your business. In my opinion. My seventh
lesson learned after deleting all social media and quitting it for the last four and a half years is this. Social media
does not make you legit. I was afraid of this. People have said this to me. People, a lot of people have said this to
me. My clients have said this to me. Other just well meaning entrepreneur friends have said this to me. They’re like,
oh, but I mean, won’t people try to find you on Instagram and then they can’t find you and they don’t think you’re legit?
I’m like, hasn’t been a problem. Really hasn’t been a problem. But that’s because I am still on the Internet. I mean, I.
Andrea Nordling – 28:36
And I don’t think, even as I say that, I’m like, oh, I gotta make the caveat. You don’t have to be online to be a legit
business either. I have very successful clients that don’t even have a website and they don’t have social media and
they’re helping all of the people and making all the money. So that is not a prerequisite either. Remember, business
has existed long before social media and websites and the world wide web. But I do actually have some
components of this that make me a pretty legit online business. Like a really professional website, an email list, a
podcast, Other things other than me just chugging along making content for social media that disappears in 24
hours. Like, I just can’t think of a worse thing to be doing. And I actually think that makes you less legit. I truly do.
Andrea Nordling – 29:20
Because when I’m looking at someone as a business owner that is just trying to juggle all those balls and trying to
keep it all up in the air and do all of the things, I’m like, man, when do you have time to be really serving your clients?
When do you have time to be really working on your business and not in your business? Because I just don’t know
how you can do both. So all that to say, I think that social media doesn’t make you legit. I actually think it’s super legit
not to be creating subpar. Or maybe not subpar. Do I even want to say subpar? I think it is kind of subpar. I think for
most people that don’t do content creation as their vocation, I think that the content probably is subpar a lot of
times.
Andrea Nordling – 29:58
And I think it’s getting really hard to compete because people that are good at making social media content are so
good that being mediocre probably doesn’t even serve you anyway. And when we think about the way that social
media algorithms work and the fact that only a tiny percentage of your followers even see the content that you put
out, I’m just mind blown at the smokescreen of like, yep, keep doing that, keep growing Your business with this
content. It’s like, but so few people see that how could that be a good use of time? Why couldn’t we just take that
same amount of time and create that really good content and run it as ads and put some money behind it? Because
these social media platforms are pay to play these days. Let’s just be real.
Andrea Nordling – 30:40
Creating organic content that you spend hours and hours making is gonna be seen by the tiniest proportion of
people. And why do that? Why not just spend that time, make really good ads and then put some money behind it
and actually be guaranteed that the right people are going to see the right thing and get results from it. The same
amount of time with a little money behind it could get way better results and in my opinion would get way better
results. So I think that’s legit. I think that using your resources of time and money and energy and bandwidth and
brain power and creative genius and all of that, to put something together that is going to be sustainable and
evergreen. And when I say that I mean like it’s going to consistently produce results.
Andrea Nordling – 31:21
It’s not just going to fizzle out after 24 hours and disappear. And you gotta create more. That is a much more legit
business owner mindset and use of time. So I realized that I talked mostly business in these seven lessons and
that’s because a lot of the lessons learned have been business lessons. But I just want to say on a personal level
and on a personal front, I feel so much more at peace to not have social media in my life as just a human on this
earth. It feels great. Of course, there are a lot of things that I miss and we just joke about it. My friends and family
always joke about it. They’re like, Andrea has no idea what we’re talking about. And I’m like, I don’t. It’s so great. I
don’t. Because if something big happens, someone will tell me.
Andrea Nordling – 31:59
If there’s something going on I need to know about, somebody is going to tell me. But I don’t need to be. I just, I feel
like I’m very at peace with not being plugged in with everybody’s gripe and everybody’s photo and all of that. I don’t
know, just want to say on a personal level, it feels pretty good. So a little bonus lesson here is that if this is speaking
to you in any way, you certainly don’t have to burn all of the boats like I did and nuclear destruct all of your Personal,
professional, social media. I mean, maybe you do. And, like, that feels amazing. And you definitely need to comment.
If you’re watching this on YouTube, comment below this video. And I would love to hear what you think about this, by
the way.
Andrea Nordling – 32:36
Like, regardless of what end you’re on, are you on social media? Are you not? Do you want to be on less? Do you
want to be on more, Growing your business there? I just want to hear about it. So if you’re watching this on YouTube,
definitely comment. Tell me where this is landing for you. If you’re listening to the podcast version of this, I for sure
would love you to come to YouTube and comment, because I want to hear how this is landing for you. But I think that
you could do this a little bit gentler way. So I wanted to give this little bonus lesson that you could do a social media
fast. If this is speaking to you and you’re thinking, okay, that could be. That could be useful.
Andrea Nordling – 33:05
I want to see what my business feels like without the pressure of social media. I want to feel what my personal life
feels like without the pressure of it. So just try it fast. But here’s the deal with doing a social media fast. You have to
actually delete the app off of your phone. So here’s the deal. You could decide one day a week, you delete it, and then
you can reinstall or, like, redownload it. The next day, you have to actually take it off. Okay, don’t do, like, the
workarounds of just. I know there’s workarounds. Don’t do that, actually. Just delete it. Do it for a weekend. Do it
every weekend. Do it every Tuesday and Thursday. I don’t know. But just try it. And then I have to hear how this goes
for you.
Andrea Nordling – 33:42
Obviously, you’re gonna have the autopilot, like, reflex to just do this, but then there’s not gonna be that app there.
And you’re gonna realize how often you do that and get an idea and an awareness of how much time and space that
is taking from you. So know that and just honor it. And also, it will become less and you will get more creative and
you will feel so much peace and probably so much just creativity burst, which I’m super excited about for you. I can’t
finish this video without telling you that if this lands and you’re like, yes, I do actually want to grow a business
without burning out. I want to grow a business without being on that content hamster wheel. I don’t want to be glued
to my phone all the time.
Andrea Nordling – 34:20
I don’t want to sacrifice my health in the process of growing my wellness business. You are in the right place. Please
take my free course. It is linked up in the description either of the YouTube video or the podcast episode. It’s called
the Profitable Practice Philosophies course. Okay. And inside there, I’m going to show you exactly what to focus on
instead of social media so that you can sign more clients, make more money, get all the referrals, and really feel
amazing and purposeful and peaceful while you’re doing it. So click the link. I will meet you inside the free course,
my friend.
