Andrea Nordling 0:00
How do you know if it’s time to take the leap and quit your job? And other lighthearted topics? My friend, welcome to episode 4747 Already why it’s so exciting? Well, here’s the deal. I just had the pleasure. And I do mean the pleasure of interviewing one of my students in the profitable nutritionist program. Her name is Judy boo Shea. She’s absolutely incredible. And she was sharing her journey from quitting her corporate job and going full time and her holistic nutrition practice what that has looked like, she has a lot to share about what that journey has been like and what she has learned along the way. And it didn’t go smoothly, just so you know, it didn’t go smoothly. She has a lot to share about it. We are second in this interview series where I am interviewing some of my students and asking them the question, what do you wish you had known when you first started your business? What do you know now that you wish you had known then, and it is inspiring is some of the most fun conversations. Now on your end, as you’re listening to Episode 47, this is the second in the series. But full disclosure, I have already recorded the upcoming episodes. And this is actually the last interview that I’m recording. So I know that for the next three, four or five, I don’t know how many weeks you have some serious goodness coming your way, because I’ve already recorded interviews and they are fantastic. And can we just take a moment and say that this is the most fun thing about podcasting. So you can work ahead, I know that I’m going to be doing a bunch of travel over the upcoming month. And so I’m able to batch create everything ahead of time. How fun is that? You gotta love podcasting. This wasn’t actually supposed to be a podcast commercial. But I’m just kind of high on podcasting right now. Because Judy, and I also in our interview, talked quite a bit about that as well. So you have to listen to this interview, she has so much to share about her clients, how they have changed how her niche has changed how it is currently evolving, how she knew it was time to take the leap and quit her job. What that has actually entailed as she has done it, and now has been a full time entrepreneur for just seven months, I think we talked about, she has a lot to share. She also mentioned a training that she took called clients week that was very valuable to her. And when we talked about it, I was kind of giggling in the interview because she has no idea that actually clients week is making a return and is coming back for you at the beginning of September. So I kind of laughed when she said that. And I said, Well, actually, people can sign up for clients week, in a couple of weeks, I probably should just get the link ready for them to sign up now. So I’m telling you, when you listen to this episode, and we reference clients week, that actually will be available for you to register in real time. It’s a five day free training, where we are going to talk all about attracting the easiest, most dream clients repelling the hard ones and getting more clients. So it’s a focus on quality of clients and quantity of clients at the same time in a really unique way. And so if you’ve never attended clients week before, and you probably haven’t because it only happens once or twice a year, then you have to register. linked up in this description is the link, but I’ll tell it to you right now it’s build a profitable practice.com/clients You’ll be able to save your spot. Again, it’s a five day free training. And it starts on September 12. We are going deep on more clients and higher quality clients for you and your practice. So without further ado, I’m gonna turn it over to Junie. Again, we just had so much fun on this interview, I know you’re going to get so much out of it and I cannot wait on your behalf. Enjoy. Right, we are on Junee Welcome, welcome. Welcome to the podcast. So I’m going to kick off here. I’ve already introduced you to everyone. But I would love for you to tell them a little bit about you. And some of the background of how your business has come about, like how did it happen? How does it happen that you are on this podcast right now? Can you give us a little background? Who are you and how did it happen? Who Oh, who
Juni Bucher 4:07
am I? Okay, so well first of all, thanks for having me. I’m happy to be here. So I’ve been really fascinated with nutrition since I was a teenager because I was diagnosed with Hashimotos when I was 16 years old Hashimotos thyroiditis and I just started studying it. And I was able to reverse my Hashimotos through what I believe to be food alone. And then so that was pretty cool. And then I started to experiment with paleo diets and stuff like that just for athletic performance, and I don’t I’m just upgrading my health a little bit. And then in 2019 I was hit with a bit of a health bombshell where I was diagnosed with breast cancer at the age of 41, which was really unexpected, and it put me back back into really focusing on how I could support my body through that process. And it was really powerful. And once I finished my treatment, I had that classic awakening, I suppose that many people who are diagnosed with a life threatening illness have where I really just did a bit of a pivot in my life. I mean, I’ve always been pretty, like the type of person that follows their heart. But I really decided that I didn’t want to do anything that I didn’t want to do beyond the basics of adulting or so I but I wanted to really builds.
Andrea Nordling 5:37
So you know, that speaks to me on such a deep.
Juni Bucher 5:41
Definitely, I think anybody who’s entrepreneurial is decided, Oh, I’m gonna design my life the way I want to, because I can. And that’s such an empowering, pivot for so many people. And I did. So I just said, I’m going to work through these voices that say, I can’t have the life I want. What have I always been passionate about was nutrition. So when we went into lockdown in 2020, and that was actually the perfect time. For me to go back to school to the nutritional therapy Association, I became a nutritional therapy practitioner got that certification. And then I just kind of hit the ground running. But once I left that program, I felt really lost about how to do the business part. Because like so many people who are listening to this podcast, I’m sure, they don’t really cover that. I mean, you do get a little bit of a unit at the end, where they talk about a few things. But for the most part, you’ve gotten this incredible education about how to help people eat a more nourishing meal and upgrade their health. But how do you find those people and all those things? So I then went into sort of a new phase and found your group among I’ve done many entrepreneur groups, I found the profitable nutritionist, group, and I’ve been kind of just going all in on that, because as you talk about in the program, it’s, you know, it’s all up to you like
Andrea Nordling 7:17
that. Yeah, it’s like the best news and the worst news at this. Yeah,
Juni Bucher 7:21
I think I was working actually working in the workbook last night. And because you send out the written copy, and I’m a pen and paper person, so I had done electronic stuff, but I’ve been going back and doing it on paper. And there’s a part you talked about that a lot about, like 100% responsibility, and it’s like, does that freak you out? Or is that thrill you? And honestly, it’s a little bit of both right. But that’s been super empowering for me and go, you know, attending the coaching calls, the brainstorming groups, and just throwing all this spaghetti at the wall? Yeah. And then figuring out how do we evaluate what’s working, has really helped me. I will say, probably, because just thinking about what we were going to talk about today, one of the most powerful components, I think, that I’ve experienced is really just selling myself on my own offer. Hmm, yeah, we talked about that so much in the calls, and we have so many of the same thoughts. I think that was a big aha moment to have, oh, we’re all thinking this. Yeah.
Andrea Nordling 8:35
I think that that’s such a good thing to bring up. Because I know a lot of people that are listening to this may have questions about the program and about how the group coaching works. And so I’m going to let clarify two things in case people are wondering. So the workbook that unis talking about is a component of the program. It’s a written component, there’s a digital and hardcopy workbook to go through and as you’re going through the modules of the program, you’re actually formulating your ideas and doing some self coaching in real time as you go through. So that’s what she’s talking about when she talks about the workbook, and then the live calls. I love that you bring this up, I think that this is going to really play into kind of what we’re going to talk about today and the rest of the episode, but we’re not that unique. And we do find that people ask the very similar questions to the ones that we have ourselves. And when we watch other people get coaching, we can get the coaching ourselves, even if we’re not the one asking the question. And then we have to remember our clients feel the exact same way, which is just such a good reminder.
Juni Bucher 9:28
Yeah, yeah. And, you know, the beyond the coaching sessions, there’s also the brainstorming sessions to which we get to talk to other folks in the program. And that’s been extremely helpful. They all have their own power. But I noticed, yeah, the same questions coming up. And sometimes on the calls. There are a lot of people who attend very regularly but they don’t always get coaching. So when you hear a different version of the same question, oh, Over and over and over again. And like how this is where I identified where I spin out. And I think that’s been super powerful to just be able to take that thought and stop it. Use some of the tools we have in the program to how to reframe it, and then sell myself on the idea that I want to believe going forward. And that’s just created a big shift, I think, in the way that I talk about my offer. Because all of my sales in the last couple months that I had my biggest month last month, were a result of somebody hearing me either on a podcast, or actually, yeah, my podcast or somebody else’s podcast, or just some platform where I was talking about the work that I do. And I believe that the passion I have about the work that I do, because I finally sold myself on how life changing this actually is. Yeah, yeah, they can feel
Andrea Nordling 10:59
that. And they’re like, I want more of that. Give me more of that. So good. Okay, so bring us through. And let’s talk a little bit about that. So you got certified as an NTP in 2020, you got you sold yourself on the fact that you wanted to business, but I know that you didn’t transition from your corporate job to full time in your business right away. So can you talk a little bit about that? And then I bet you’re going to talk about, and I would be curious about this, too. Did you always have a very specific niche? Or is that recent as well?
Juni Bucher 11:27
Yeah, sure. So I Yeah. So I finished the NTP program in 2021, March of 2021. And I had a goal, I made sort of an impossible like, this seems crazy goal that I would be out of my very well paying for, well, it felt very well paying. For me, it was the most money I’ve ever made. It was working in the legal industry job at the end of 2021. And, you know, and I made a plan. I worked every weekend. But it was great, because I had that new business energy. And I don’t feel like I burned out. But you know, when I look at it now I’m like, How in the world was I doing that, like I almost never took a day off. But so I worked through that. And then I, I had joined at the end of the around October, I had joined a different entrepreneurial program. And that was I kept hearing over and over and over again, like niche down niche down niche down. And it was sort of brought up to me like, Hey, you’re really passionate about your breast cancer work, because obviously, that affects you on a personal level. So it was very natural for me to niche down. I am going through some interesting thing now because my niche is evolving. For me personally. And yeah, we can talk about that too, because it does tie into some work that I’ve mentally done with your program that I think was really life changing. But yeah, so I picked a niche. I know people get so scared about that. And I was too it felt like well, I’m gonna I’m going to ostracize people, I’m not going to have a big enough pool. And I really focused on the young breast cancer population, because it’s kind of an underserved community. And there are a lot of things to cover. I was very interested in the information myself. And I started a podcast, that’s taken a little while to build momentum. But I get like emails every week from people now saying, Oh, I just binged every episode. And I, this has really helped me, which is like, oh, you know, that’s amazing, best feeling in the world? And also, let’s see you what was your other question? Okay, so
Andrea Nordling 13:47
I was wondering about if you started off specifically in the cancer niche or not. So you kind of answered that. But now you have me, have me intrigued about how your niches translate?
Juni Bucher 13:58
Well, I will say when I first first started, I was thinking hormones, just hormones, which is a super general. And then once I started working with coaches that were like, You got to get more specific than that. And then the thing with breast cancer is that I believe the statistic is 75% of women are who have breast cancer. It’s a hormonally driven so it all ties in but I just was able to talk to a very specific person. Now, once I started working in that niche, I really started to see some interesting things not only in myself, by doing sort of personal experiments, but in the community about the aspect of sexuality and libido, because when you lose an erogenous zone because you’ve lost your breasts to a surgery have essentially had an amputation. You have to do a lot of work. And that’s something that, again, is not talked about a lot. And there’s also yeah, there’s also medications that you Most women who are diagnosed with hormonally driven breast cancer will have to take that are hormone blockers that basically are a bit of a precautionary method. So that whole your hormones don’t feed new cancer. So that’s another thing that women have to deal with that has a lot of side effects. And one of the side effects tends to be a lack of libido. So I got really fascinated about that. And as I started to experiment with myself, I was like, Oh, my goodness, I am having this awakening for myself, just my libido shot through the roof. And I was like, Oh, my gosh, okay, this is working and talk about this money, tell people. Yeah, and I, you know, and I am a very open book type person. I know, not everybody’s like that. But I started just talking about it, and about how important I think that is to life and feeling vibrant, and present and full of purpose and pleasure. And so I started just talking about it on a podcast, and people were really responsive to it. I wrote a very personal essay that was included in a magazine and is actually going to be published in there a book they’re putting out about, Gosh, congratulation, who I just found out about that about, you know, what it’s like to date after a mastectomy, because I am single, I wasn’t at the time during my breast cancer journey journey, I had a wonderful boyfriend. But you know, we’re no longer together. And so I had to go out into this world, and face what it’s like to date, and how do you talk to a partner, when you know, things are a little wonky down there? And, you know, it became a very empowering experience for me. I was actually being coached on a call. Yeah, I said, it’s not happening fast enough. I’m not making the money that I need to make. And I’m getting scared. Maybe I need to ask for my old job back.
Andrea Nordling 17:08
Because, okay, we didn’t get to that part. So you must have at the end of 2021, you must have followed through on your impossible goal and resigned from your job. Yeah,
Juni Bucher 17:16
I did, I did. I, I just went all in on the business stuff. And I said, I am going to be the person that makes this work. I mean, I didn’t have a plan, you know, I had savings, I put money aside, I, I actually took out a business loan. And I was like, we’re gonna jump off this cliff, and we are going to figure out how to fly. So I gave my job, a lot of notice. And they were like, you can come back if you want, and left on really good terms. And they were very supportive. And I left at the end of 2021. I started 2022. As a full time employee of my own business. Yeah, great. Yeah. And it just allowed me to, I mean, we all kind of have, a lot of us have to do it, we just don’t really have a choice. But I believe that, the sooner you can take that leap, and just put everything you have in that basket, at least for me, really helped. Because it added pressure, which I work better under a little bit of pressure, and it added conviction. You know, it forced me to believe in myself. And it also forced me to say because it took me a little while to be like, I’m a nutritional therapy practitioner, as opposed to, oh, I do this. But I also I work in nutrition.
Andrea Nordling 18:41
Sometimes, maybe,
Juni Bucher 18:43
yeah, exactly. So I had to, it forced me to kind of change my identity internally. Yeah. And that was, I think, a big help. But yeah, it wasn’t, quote unquote, happening fast enough.
Andrea Nordling 18:57
Yes, I remember this coaching call very, very well.
Juni Bucher 19:01
And you were like, who? Who says? And I realized, oh, yeah, who does say like, I’m doing all the things, what’s happening? Why isn’t this working? But it was working it just and then but I also, you talk me through the fact that I have permission to do whatever I need to do. And you said, if you have to get a little scrappy, and do something on the side, okay, that’s great. That’s awesome. You know, you’re going to you’ll be proud of yourself down the line, that you did what it takes. And so I prepared myself and I actually did this whole, I’m a big proponent of pros and cons list. I did a pros and cons list for each scenario. One was to ask for my old job back, which I had really burnt out on and I didn’t want to do and then go back to working on my nutrition stuff during the weekend or see if they would let me work part time then There was another option of doing this full time still, but getting picking up a, like a service industry job, because I bartended and waited tables before and I never really minded it. So I kind of decided I was going to do that. And then the universe or something, an opportunity arose. Or I said, or I guess I could just move somewhere that has a lower cost of living, and kind of change things. And one of my good friends was in town, who lived in another state in Oregon, I was in California. And there was an opportunity to they needed a nutrition person or they wanted one. At their sexual health collective, there are a group of therapists who specialize in sex coaching and sex therapy. And they were wanting to do a holistic approach with nutrition and acupuncture and physical therapy. And they said, Would you be interested in being the nutrition person? So I started crunching the numbers. And the my cost of living, I was able to slash and also get this new opportunity to be a part of this collective and that’s, so I just was like, oh, okay, we’ll do that. And I still know in the back of my head, if I need to get scrappy, I have permission to do it. Yeah, yes.
Andrea Nordling 21:25
Yes. permission from yourself. Really, I remember on that coaching call, we just went, Okay, what is the worst case scenario here instead of avoiding it? Or, you know, because it was kind of a heightened sense of panic that you were having. And I know, so many people feel this too. So I’m so glad that we’re talking about this again. You know, we don’t have to be the one getting coached to actually be getting coached. So many people were in the chat on this coaching call, like, oh, my gosh, this is me. Exactly. Exactly. So I know it was valuable. But we went to that worst case scenario. And instead of avoiding it, we said, okay, like, what happened? If your savings runs out? What will we do? What are the options? Okay, we listed about All right, well, none of these are that scary. Actually, we could handle any of these would we die? Would you die? If you had a bartending job? Like no, actually, I think that would be kind of fun, I would be able to talk about my business a lot. That wouldn’t be the worst thing. Okay. Now, all of a sudden, that wasn’t so scary. And then there were other options. And then as we talked through it, and as you went to that scenario, which at first, as I recall, and you can correct me if I’m wrong, but as I recall, you were very, it was you there was a lot of resistance to that, like that would be so terrible. What would people think my business didn’t work? What What Would everybody say? There was a lot around that. So when we got past that resistance, we just went okay, well, let’s maybe that won’t ever happen. But if it did, what would that be like? What What would you actually do? And as you talked through it, you discovered more possibilities like, well, actually, I could do this. And then maybe I could ask, maybe that wouldn’t even happen. By the time we talk through it. You’re like, I’m good.
Juni Bucher 22:52
That is that is so amazing how it was going through in you’re really good at that in the coaching stuff, where you’re like, what if? What if that did happen? What if your client has terrible results and blames it on you and tells everyone they know that they had a terrible experience? What if?
Andrea Nordling 23:10
What No, there Yeah, happen? But going
Juni Bucher 23:13
and when you go there? I don’t know why. I mean, because yeah, that like, even just saying that my stomach just went like, because it’s like your worst nightmare in this field. But when you do walk down that path, and you really flesh it out, you see, I will be okay.
Andrea Nordling 23:34
Yeah, I’ll be okay. I’ll come out the other side with a better understanding. I’ll figure it out. I’m not going to die. Neither are they. And we’re gonna be okay. Huh? Yeah. Oh, it’s so good. It’s so good. Okay, so you made this move. I did not know what had been the precursor to the move to Oregon. I did not know that part of the story. I’m loving every second of this. So you get to Oregon now tell us about. And I know that we are going to just kind of talk about this in. I don’t even know what lens we’re going to look at it through. But we’re going to explore this. The last few months have been different in your business for many different ways. You’ve also been in a new city. What has happened once?
Juni Bucher 24:13
Well, things really started to shift a little bit, literally after that coaching session, which was before I decided to move, I mean, it all happened fast, I think, I think just deciding, and then starting to look into the possibilities. It just shifted my energy. So I think there was not so much of this panic. That’s something that we also talked about is that people pick up on this panic. Yeah. And it’s terrible. Because when you are in the panic, and it’s like, well, if you have this panicky energy people are gonna feel it. You’re just like, well, I don’t know how to get out of it. You know, but you do have to sort of I think the walking through the worst case scenario was the key to do As give and you said, give yourself what is it that’s going to give you a little bit more room, mentally and financially. And just giving myself that permission allowed me, I believe to take that panicky energy down. And, and it was a bit magnetic. So I got it. I think I got a client like that week. Yeah, exactly what happened? Yeah, that was
Andrea Nordling 25:27
a lounge and was like, of course, you’re dead,
Juni Bucher 25:29
right? And then and then just the energy of like, well, this was interesting, an opportunity arose, I am taking it, you know, and I did downsize my life a lot. I mean, I was living in LA, wasn’t like, I was living in the lap of luxury. But I did have kind of a big apartment with, you know, a dedicated office and all this stuff. And I said, you know, what, if I moved to Oregon, and I just go to a regular one bedroom apartment, and you know, my, I save money on my I save money on everything, my insurance, my health benefits, all these interesting things. I, I’ve been able to give myself more mental room and for, I’m sure it’s exactly like what we said, having that space, and that less tight financial stress has just really allowed me to sit in the flow of like, what I love about my work, and the passion is being conveyed, because I’m not constantly thinking, Oh, god, how am I going to sell this person? On my offer? Yeah, you know, I mean, I still want to sell them. But
Andrea Nordling 26:40
right, but it’s not the conversation isn’t, doesn’t have the subtext of I really need you to pay me so I can keep going here. That’s not the most compelling sales psychology really?
Juni Bucher 26:53
No, no, not at all. And so, I mean, I do a lot of outreach in terms of I write to my email list. I have a podcast, I do post on social media pretty regularly. But those are things that I actually enjoy doing. So another thing that we’ve talked about in coaching is, like basically like, what if it’s, what if we can make it easy? What if it’s easy, which is also like Ha, your brain, the entrepreneurial brain, and I think this is very characteristic. And I don’t, don’t get mad at me listeners for pigeon holing us as women, but I think of the female entrepreneur is oftentimes stuck in this, I’ve got to hustle my butt off. And this is going to be hard. And I’m gonna have to do a lot of stuff I don’t want to do, you know, like, I have a blog, but I don’t really like writing the blog. That’s just not my thing. I don’t think I’m particularly skilled at writing, I’m okay. But it takes me a long time. And so I had to do this this week, where I’ve been, you know, I have all my little marketing outreach things. And I was like, I have this idea for a blog post. And I just kept putting it off. And I just said, you don’t? Why do you think you have to do that? Yeah, expend your energy somewhere else. And because I am doing their things, and allowing it to be easy, what are other ways but also being clear about evaluating the things that work? It’s like, okay, I do get clients through social media, not a ton, but some, and I build relationships through social media. I wanted to make some funny reels this week. So instead of doing the blog, which I kept dragging my feet on, I did reels. And you know, so I just
Andrea Nordling 28:50
actually enjoyed it. Instead of unloading it actually enjoyed it. Yeah, maybe happened faster.
Juni Bucher 28:57
Yeah, exactly. And that’s, that’s the other thing is like, kind of going with the stuff that you like, we’ve talked about me, and I like networking events. I know I’m a weirdo to a lot of people. But I like those. So you gave me this idea of what if your only marketing I signed up for when it hasn’t come up yet, because I literally just moved here about a month ago. But that was the first one I could find. Yeah, you know, that’s going to be an interesting experience to what if all of my marketing is just done through in person networking events? What? Like, maybe it can be that simple. It’s kind of the
Andrea Nordling 29:35
opposite of going to the worst case scenario. So we explore scenarios and then we get really comfy with those and realize, okay, well live, but then we also get this the joyous pleasurable experience of going through the best case scenario and playing that out. So for you best case scenario is what if I just get to show up to networking events and talk to people and all the clients come my way? We had to explore that. What if they That’s all you need to do. And that’s it. And that’s your dream business and your brain exploded. You were like, that would be so great that all day long.
Juni Bucher 30:08
So fun. Yeah. And you will use such an interesting example of that in I know, you talked about, I mean, you have a podcast and so but you talk about how email marketing, you said, that’s one of your main goals, you have no. Like, that seems so simple. I mean, I hate writing email. It seems like you like to write emails,
Andrea Nordling 30:34
I do. I totally like to write emails. And when I got very honest with myself, similarly to you and your blog post, when I said just all of this other bullshit, I don’t like to do it. But in my dream business, I would write emails, and I would schedule them in advance, and they would go out and they would help people. And they would tell people, This is how you come to first base with me, this is how you come to second base, there, here’s the home run, here’s what we do next. And that’s what I that would be my business like, that would be so amazing. And so so when I got really clear on that, I just couldn’t see how spending my time doing, like getting better at other skills that I didn’t want to be doing long term, or that wasn’t my dream business that suddenly seemed like such a waste of time. It’s like, well, why am I not spending all of my time figuring out how to write great emails, and do have better calls to action and more engaging emails? And how like, how do I do that? Since that’s where I’ve actually want to be going, it seems very simple as I relate, but when we’re in our own business, we don’t think of things that way.
Juni Bucher 31:34
No, and I will say, and I think this is a really important point that I remind myself of a lot. I am one of those people I read your emails for, I think two years, before I signed up for the course, well, not two years, but over a year, well over a year, I still read your emails, even the ones that I don’t, like, you know, even the ones that don’t necessarily pertain to me, or, you know, I’ve already signed up for the profitable nutritionists. But I still read the emails that I know are focused on, you know, helping people find this program, because they’re such a good example of compelling copy. Really good calls to action. I feel like it’s a weak spot for me copywriting and email stuff. But I noticed yesterday in a newsletter that I wrote, I noticed your influence. I was like, Oh, this, this almost sounds a little bit. Like just the way I was, you know, I got a little bit provocative with, like, what I was pitching to the reader of just like, hey, if you think that you don’t have time to, you know, devote to yourself and live the life that you want to live? Why, you know, and like, really get curious about that. And not not provocative, like calling anybody out or making somebody feel bad, but But you do you push the buttons, you ask people to ask the questions of themselves. And I think that’s really powerful stuff. And I know that you drew me in. I mean, even when, yeah, I was always compelled by the emails. And I know, it’s, you send a lot of emails, like sometimes I’ll just be like, this is a lot of time it works. Like I still eat no matter what I open. That to me, whenever I see myself do that I was I think that’s incredible. This is a you were, you’re kind of a genius at it. I have a lot to learn from you. And but I also get good information because you, you have a really great way of balancing the mind of your reader, your intended reader, you speak to that mind super well. And you talk a lot in your workshops, like the copy. I think it’s a copywriting or the the easiest and hardest clients. I’ve done that too, with you the worth of free workshop you offer and you’re talking to your easiest clients and I think I might be I might fall into that category. Hope I do. But I
Andrea Nordling 34:14
would 100% say that you
Juni Bucher 34:17
but you know, like the people that are like I’m gonna figure this out. And so it’s been helping me figure out how to write to my easiest clients by seeing how I respond to your emails as an easiest client.
Andrea Nordling 34:31
I love that. I love that so much. Okay, there’s so many gems we can pull out of that that I want to elaborate on. We want to have you elaborate on them. First of all, I’m going to say two things. The easiest clients and hardest clients training that she’s talking about is called clients week and JR does not know this, but it’s actually going to be coming back in September. I’m doing a free five day training called clients week where I teach this concept of easiest clients and hardest clients and exactly what to say to the easiest clients to bring them in and rip All the hardest clients. So JR You didn’t even know that. But you teed that up perfectly. So if you’re listening to this episode in real time, you get to sign up for clients Wait, that’ll be linked up in the probably in the show notes of this episode, or else if you’re on my email list, you’ll be getting an email about it at the end of August. So that is coming. Fantastic that you brought that up with the other thing I want to talk about is just kind of to bring back to how the parallel between for me it’s emails for you, it’s networking events, I want you to talk a little bit about, like, what has this look like for you, as you are getting out into a new community? I know that there are gonna be people that are thinking about this, like, holy cow, you’re in a new town, you don’t know people, and you’re clearly an extroverted person. What are you actually doing to get out in front and go network with people? I have to be honest, I wouldn’t know how to do this, because that’s not something I’ve ever done. So I’m kind of curious.
Juni Bucher 35:52
Well, I will say I, this is a I don’t have a lot of data yet on this, I will just say that in the brainstorming groups in the profitable nutritionist program. Some people talked about it and said that they had had some fruitful exchanges. And I said, that sounds like so much fun to me, because and then I signed up for a networking event at my local Chamber of Commerce before I knew I was going to move. And then I decided I was going to move and then I still went. Just because the women in the group were like, no, go talk about your business. It’s just an opportunity. And I went and I had like the best time it felt like I felt like I went to a party. That was so fun. And I did make connections. And so I was kind of looking for people like chiropractors, massage therapists, acupuncturist, people who those types of wellness professionals do tend to join. And then the cool thing too, about like a Chamber of Commerce is they will connect you. If you tell them, This is what I do. This is who I’m looking to meet, they will say, Oh, you know, meet Charlie, he’s an acupuncturist. I am trying to cater to my audience who is also you know, myself of this is Portland, Oregon is a community oriented place people value. In person contact, I think they value people that want to serve the community. And so I’m going into the situation looking for not only making connections, needing people that I might want to be friends with in a new town, but also looking for potential opportunities where I might be able to serve a community with like a freebie or a workshop that I might be able to create that caters to this community. I’m also a meditation teacher and stress management is a really big part of my practice. So looking for opportunities, I’m just kind of looking for anything that will ground me in this new community that I feel has a lot of respect for folks that want to contribute. And I just feel like it’s a win win situation. So that’s my approach. But I also I just say yes to things. Now, granted, I like you said, I’m super outgoing. And people think I’m really confident. It’s I don’t know if that’s true, in that I’m not shy, because it just, I don’t know, I just don’t. I’m just not shy. So I had an opportunity to go on TV, they wanted someone to talk about breast cancer. And that was like, the first week I was here. And a friend of mine hooked me up with that. And I was like, Sure, I’ll do that. And it was amazing. It was
Andrea Nordling 38:41
dying. I’m just dying over here. Keep going. I love it.
Juni Bucher 38:44
So I just I say yes to things. I get scared. I was super nervous. And I was you know, like, yeah, and when I watched it back, I was actually pretty happy with it. But you know, you you pick yourself apart. But it was still fun. And it was a great life experience. So I just say yes to things. I don’t know if that answers your question.
Andrea Nordling 39:06
Totally answers the question. Yeah, you just say yes to things without the expectation that you have a script written of how it has to play out. If that’s what I’m hearing what you’re saying is like I just say yes to things I get in front of people. They might know people, it might be a personal connection. Didn’t you get a date at one of these networking events? I
Juni Bucher 39:22
did. I did. I don’t know. I met somebody that I you know, I still kind of dating. I mean, it’s yeah, he’s a fantastic person that I’m super happy I met. Yeah, it was really fun. I love it
Andrea Nordling 39:35
so much. So what I’m hearing from what you’re saying is like, just say yes to things that don’t have an agenda of exactly what you need to get out of it. That’s what I’m hearing. I don’t know if that’s exactly what you’re saying. But that’s what
Juni Bucher 39:44
I mean. Well, it’s a focused, it’s a focused intention where I’m like, Okay, I want to meet these people. Because I think that if it’s a chiropractor or somebody who needs someone with my skills, you know, like it’s not just Like a willy nilly, like, I want to go to a party. It’s just, it’s it has focus. But also, yeah, I do I let go of the expectation of anything coming out of it. But just going in really positive, knowing that I want to serve the community, because I think that serving the community will bring back. You know, I don’t know, I think that will serve me. But it’s also about playing to my strengths. Like I, I really am clear, I did some test online about like, what are my business strengths, and they were like, You are good at talking to people, you’re very outgoing. You, you know, the things that that all feed into this type of outreach, podcasting, and in person networking, and just being around other people. Those are my strengths. So other people have other strengths, and just leaning into those strengths as opposed to trying to build up my weaknesses.
Andrea Nordling 41:08
Yeah, such a good differentiation. So good. Yeah. And I think people listening to this who are very outgoing and extroverted, like you are, can tell themselves a story that having an online business is not fulfilling for them, because they need to be around people. I’ve heard this many times. And I think you’re such a good example of marrying the two together and having your dream business feed your dream lifestyle, where you get to even go meet more people, you get to decide.
Juni Bucher 41:33
Yeah, yeah, that’s how I’m making that kind of happen. Because I’ve worked from home for the last six years, because by job before this was always home based. So I, I am yeah, I get lonely because I live by myself. But also I yeah, I’ve built it in.
Andrea Nordling 41:55
Yeah, you’re figuring out how to do it perfectly, exactly how you want to, I love that.
Juni Bucher 41:59
And it gives me the energy to so when I go to those events, I have a lot of energy to give to it. So if I were, even if I was extroverted, but I was really bogged down by other social engagements, I mean, I obviously still hang out. I have friends up here. I do things with them. But you know, even an extroverted person gets depleted a little bit if they’re doing a ton of events. Sometimes, or at least this one does. So but kind of harnessing that energy helps me go into it, I think. Yeah, like when I went to that networking event, I, every so many people were shy. And I was just like, hi, I really, it was helpful to go into it feeling really excited about connecting.
Andrea Nordling 42:49
Yeah. Oh, and they can obviously feel that, of course. So good. So I’m gonna switch gears a little bit, because I don’t want to, for you to ask this question. What would you tell someone who’s just starting out with their holistic nutrition or health coaching business, to help them avoid any mistakes that you made? What words of advice things that you wish you had known when you got started?
Juni Bucher 43:08
Just how many things? Well, I think the first thing is just get started. I did a lot of thinking and a lot of reading and a lot of research, I’m still get stuck in that trap, where I have to sometimes just stop myself and say do the thing. I definitely think having coaching is really, really helpful. It’s a great investment. I have friends from my program that are still struggling to find their way. And I’m still very much in the figuring it out phase. But it’s starting to really feel I’m feeling the momentum. But that’s taken time. So I think that’s another thing too, that you’ve really helped me with is just like, hey, it’s not, you can do all the things but you you just aren’t in control of the timeline. So whatever you can do to stay passionate about it, to maintain your energy and focus on the things that you really enjoy doing. Find your strengths. Don’t force yourself to do I mean, we have to do the accounting, we have to do a lot of the taxes in the business stuff. We have to do it. But with in terms of marketing and outreach, finding your clients, like find the fun, easy thing for yourself. And know that in the beginning, it might not feel easy, but if for me, I knew oh my gosh, having a podcast on so fun. And it sounded scary. And it was clunky. But it’s been really fun. And that has been one of my biggest channels of finding people.
Andrea Nordling 44:56
Yeah. And what I have found from podcasting and I would be here If you’ve had the same experience is that doing a podcast really uses your brain in a way that makes you articulate your thoughts and your concepts and your philosophies and your own personal stance on things more concisely you make, it makes you think about things harder, it makes you get much more clear on what you actually think when you are going to say it all out in a podcast form, which I think it’s all good for all of us in our business, not saying everyone should start a podcast, but it certainly does expedite that, like that whole evolution a little bit, I think,
Juni Bucher 45:28
yeah, well, when you’re researching and in, I mean, I don’t do a scripted podcast, but I have an outline for the podcast, I do research and I put things together unless it’s like an interview. But yeah, you have to figure out how to articulate things that you also, I think it’s really interesting with the podcast, you will learn the weird little things that you say that you don’t realize, who knows what I what I’ve said on this podcast, but I know that I say, there’s a couple of phrases that I say a lot that I don’t even realize I’m saying and it’s helped me, I think, become a better public speaker. So when I did go on that TV spot, which was only a couple minutes long, I felt like I was able to articulate myself well. But again, it’s, I like this. It’s fun for me. I know some people who it just sounds absolutely terrifying. And I’d say well, don’t do that, then do you like logging? Do you like emailing? Do you like YouTube videos? What do you like, do that? It certainly helps. And you are really good at articulating things, too, and just being very genuine. Well, that’s, yeah, that’s a thing that I think with podcasting, they say, podcasting is where people really get to know you. So it helps you find that authentic voice. I think, one because you’re walking microphones sometimes. Yeah,
Andrea Nordling 47:00
I know. I do know what you mean, it does make you I, I would cringe to listen at some of the earlier podcast episodes when I didn’t feel that and I felt like there was a right way and a wrong way. And it was scripted. And it was more, I just a lot of pressure to like, don’t forget anything or whatever that was, which has definitely with practice evolved to the point where I also have I have an outline, but who I mean, who knows what’s really going to come out during the episode. And I think that that is helpful for people to develop a relationship with you, which would be podcasting is much easier to do to hear someone’s voice. I think that that’s really helpful for that. And they get a sense of how you operate. They know what it’s going to be like to communicate with you when they are your client, because they just feel like they understand the way that you work. I think it’s so helpful.
Juni Bucher 47:46
Yeah, for sure. I think that I talk about my life a little bit. Because yeah, I really want my client to get to know me, because I think are one of the things I read about. One of the ways that clients have the best results is based on the relationship that they have with their practitioner. So I’m really trying to build a relationship with the people that are listening to the podcast who may become future clients. And as a result, my clients, which by the way, right now, I feel like all of my clients are easiest clients in their own way. And they’re, they’re so sweet. I care about them all. Like I really genuinely like everybody so much. And mostly because we’ve already connected. I mean, I talk into the microphone, and I don’t know if anybody’s listening, but I just sort of myself and they have been so responsive and sweet and kind and then they reveal things about themselves which that might not be everybody’s style. You might not want to get all up in your clients business what I have my own boundaries, but having a connection with them and feeling like they truly feel safe with me because health is so personal. It makes me feel much more confident in our ability to reach their goals which is another huge hurdle I think with this type of work is you have to believe that your clients can be successful.
Andrea Nordling 49:20
Oh, that’s so good. So so good, which I’m sure is a key component to you attracting easiest clients and not hardest clients. What is an easiest client for you? Because now everybody’s going to be signing up for clients we can they’re gonna be finding all their own easiest. But I’m curious about for you. What is that shift for you? Like what what is an easiest client for you?
Juni Bucher 49:41
The easiest client for me and I do like I do. I have a meal planning software that I use. Most of my clients don’t access it. That’s the meal plan thing is so funny. They are people who are they are invested in their future self Like they just want to improve their life, they, they might have specific goals like weight loss or whatever, but they know and they value that upgrading your health is just like a life upgrade there that they are, they understand that they don’t have to be perfect to make progress, they are open to simplifying things, because that’s been a big lesson, I’ve learned that, especially in the brainstorming sessions just comes up over and over, like, go back to the basics, they will try to do too much. And they get overwhelmed, and then they don’t do anything. So they’re open to that the baby steps they trust. But they also take an active role in the process, they know I can’t make the results happen for them.
Andrea Nordling 50:53
This is so good. I love it, I didn’t thank you for letting me put you on the spot about that. And just, I knew that you wouldn’t let me down. I love this. Because a lot of people think that an easiest client is like she’s 42 and a half years old, she is she has 30 pounds to lose. It’s like those types of things are what they’re thinking of. And whereas you are describing the way that your client is approaching the work that you do together, and the way that they’re problem solving in their life. And those are the things that we want to think about at a very high level when we’re thinking about our future clients. Because you will speak to someone which you’re obviously doing a great job of doing that wants to simplify things. So you’re not even talking to the person that’s obsessively wanting to calculate and measure their food or, you know, whatever that looks like that’s the non simplified version, you’re not even talking to that person. Therefore, the person that’s coming to you is the one that wants to simplify, and that wants the life upgrade, because that’s the way that you’re, you’re talking to them. And then I also want to say, because you brought it up a few times the brainstorming sessions that Jenny’s talking about are inside of the profitable nutritionist program, we do brainstorming, like group pure brainstorming sessions, outside of the live coaching calls. And since she’s talking about you to just come on in, you get to get broken up into a small group of your peers and hear what’s working for everybody else. And give people feedback, get feedback for yourself and get ideas, which sounds like is very valuable for you. I love that you keep bringing that up so valuable.
Juni Bucher 52:14
I mean, it’s all valuable. But that has been an interesting element of it. Just talking to other new nutrition professionals. And I’ve gotten so many good ideas from that the in person networking, I never even thought of that. The meal garden planning template, which is a lot cheaper than that clean life, which a lot of people use, and it’s great, but it’s pretty expensive. And it gives the client a bit more autonomy. That’s because it’s yeah, it’s basically like they can go in and create their own meal plan, you can give them meal plans. But I don’t know about you when you were doing this. Almost everybody that asks for a meal plan doesn’t fall
Andrea Nordling 52:54
under that 100%. Yeah.
Juni Bucher 52:56
And so you spend all this time making this tedious thing that they don’t use. And it also doesn’t give them the skills to do that in their own world. And as we just talked about and easiest client wants to figure that out.
Andrea Nordling 53:12
Yes. They don’t want you to have to send them their meals for the rest of their life. That’s not what they want.
Juni Bucher 53:16
Yeah, I mean, I don’t mind sending them and be like, Hey, if you need that structure, and I always tell them like this is a template. Like this gives you an idea of what this macronutrient breakdown looks like or how to get more protein in and but don’t freak out if you don’t follow it to a tee. So I think just having that structure because a lot of people just don’t even know what a good balance day of eating looks like. So it’s hard to follow a meal plan. It’s a lot of cooking. So if you’re not somebody that does that, but yeah, that that’s good. And that’s been a big thing for me is I don’t send out a lot of recipes when I post on social media because I say, this is how I figured this out. Or this is the I went on Pinterest and I found a recipe that look good for this and I made this meal and I kind of show them the process, but I don’t copy and paste that recipe or write the whole recipe down because I think people need to figure it out. themselves.
Andrea Nordling 54:15
That’s so good. Oh, that’s so good. No, the easiest client versus the hardest client so fun. Can you tell us just I mean the curiosity kills the cat I gotta hear what does your business look like three years from now? What are you working towards? Like
Juni Bucher 54:32
what? Oh my gosh, I just did this in the workbook. And I got really excited to be honest with you. This is my let my mind go Yeah. Yeah, I really I know you just did the mastermind. I’m not quite there yet in terms of the parameters. And I still have so much gold to mine in the profitable nutritionist but I’m going to scale to you know, six figures, multiple six figures. I am going to do that. And I love that you are trying to change the industry, that we don’t have to be struggling or doing this as a jobby. Because it’s super important work. So I want to create a group program, because I do think that they’re very valuable. I’m focused on my easy offer right now, which is a one to one work, but I am putting together, I actually have two programs that I have in mind. One is for breast cancer survivorship, just sort of a holistic approach to that, but also focusing on the libido piece for hormone balance. And I also came up with a book idea. And this was really kind of down the line. But I had this whole vision of myself being just a symbol of how to I’m really passionate about feeling good in your body. I’m really passionate about self love, and how does Healthy Living enable you to fuel your purpose? So I just I feel like the sky’s the limit, but the multiple six figures, I’m coming for you.
Andrea Nordling 56:18
It’s happening. As good as done, I have zero doubts about that. I think it’s gonna happen for you much faster than you maybe even our plan.
Juni Bucher 56:29
Well, thank you. I hope you’re right.
Andrea Nordling 56:32
I have no doubt about it. Okay, tell everybody where they can find you and who they should be sending your way. Tell them about your podcast, tell them all the things.
Juni Bucher 56:42
Okay, well, my podcast is named Todd talk cancer. It’s on all the platforms. It’s you know, focused on the young breast cancer community and the issues that they face. But I really think anybody that you know, is interested in hormones, can listen to that. My website is Junie B well.com. That’s also my Tik Tok, Facebook and Instagram handle at Junie. B, well, I’m most active on Instagram, just because it’s too much to try to manage those other ones. And you can email me at Junie Junie. b Well, but yeah, I help women who are in breast cancer treatment or coming out of it and want support to prevent recurrence. But also I help women who are not only breast cancer survivors, to manage symptoms of hormone blocking medications and are looking to lift libido. But I also help really anybody, specifically, mostly people in midlife, who want to reawaken that part of themselves and balance hormones and support so that they can have more fulfilling sex lives. And I work alongside of these other professionals that can provide support and you know, bring more fulfillment to that area of your life.
Andrea Nordling 58:00
Oh my gosh, I just as you were saying this, I was seeing in my mind, the Venn diagram of the Oh, and all the overlap, like where are these things are all overlapping and I could see this group program in the future. I’m just saying, right.
Juni Bucher 58:13
Now there’s an overlap, which is why I’m like dive in questioning. Maybe I needed to completely changed my niche.
Andrea Nordling 58:20
But like, I can command in that thought, and maybe I can
Juni Bucher 58:23
do what I can do what I want.
Andrea Nordling 58:25
Yeah, I can, I can see this visually, and there’s such a great little overlap in the middle. That’s where all of the money’s fun. Okay. So, so fun. I’m so excited for you. Thank you for coming on today. And sharing so many good insights, especially about I know people I mean, there’s so much but I know people are going to be loving hearing your story about taking the leap and quitting your job in particular. That’s so so inspiring.
Juni Bucher 58:52
Yeah, it’s terrifying. Still to this day, but you know what, I do not regret it one bit,
Andrea Nordling 59:00
right. Oh, that’s so good. All right. We’re ending on that note, because that so that’s so juicy right there. Thank you so much, Jenny for coming on. You’re gonna have to be on again, that’s for sure.
Juni Bucher 59:09
Yeah, I would love that.
