00:00
Andrea Nordling
By now, I was supposed to be retired after chasing bad guys in the FBI for the last 20 years. But that didn’t happen. Instead, I have spent the last 20 years starting three businesses from scratch and living the highs and lows of a business owner who has never had a corporate job, never had a cushy salary, getting deposited into their bank account every two weeks. It has been wild. None of this story was planned. That I’m about to tell you, but stay tuned if you want to hear how I went from an FBI wannabe to a successful online business owner. I better yet, I am going to tell you how I really went from illegal blackjack dealer to legit and profitable business mentor. If this at all intrigues you’re in for a good story. I’m Andrea Nordling.
00:41
Andrea Nordling
I have been an entrepreneur for over 20 years now. And in this video, I’m going to share my whole messy journey with you, including how I accidentally became a full time nutritional therapy practitioner. Totally unplanned. And I’m sharing this story with you, by the way, not as a blueprint for you to follow. Quite the opposite. This is actually proof that you just can’t plan this stuff out. It’s never going to go perfectly according to plan, ever. There are always a lot of twists and turns that don’t make any sense until you look back in retrospect and you make a video like this one in your own life someday. So let’s just dive in. I would like to start by sharing the accidental beginning of this story, which is when I was in college and just graduating from college. So the year is 2005.
01:20
Andrea Nordling
I am 22 years old, have just graduated, and. And I had a plan. All right? I told you I had a plan. I’m applying to the FBI Academy, which you can’t do it till you’re 23 years old, but that was my life plan. I’m going to be amazing in the FBI. I have a criminology degree. Like, let’s go. But you can’t do that, like I said, until you’re 23. And I was 22. So I had a year to kill at this point. And I am a hustler. Okay, I got to tell you a little bit about me back in the college days. Probably always this, I’m sure didn’t just start in college. This academy, always. I love to work, okay? And I love to have money. I love to spend money. It just was unacceptable to me to be a broke college student.
01:58
Andrea Nordling
So I figured out how to structure my college Schedule so that I had classes all kind of batched on the same days. And I had off days during the week that I could work full time. And I had multiple jobs, some during the day, some at night. Still had plenty of time to come back and socialize in the 11pm ish hours and go find where my friends were. I’m exhausted even thinking about this at this point because I was seriously working like 10 to 12 hours a day, sometimes coming in and partying at night. And you can only do that though, when you’re like 20 years old. Right? So this is the. This is the, like my baseline at this stage of the game. I worked at the Red Wing boot store, so I sold Red Wing boots.
02:39
Andrea Nordling
If you’re not familiar with what Red Wing boots are, they are like construction boots. High, high quality leather boots. I was an excellent shoe salesman at the Red Wing boot store. This was my. During the day job. I was also a bartender. At night. I was a shuttle driver for the Holiday Inn. So this was an evening job that I would work sometimes after leaving the Red Wing boot store that closed at a reasonable hour. Then I would bop on over to the Holiday Inn and I drove the shuttle there, which was super random. And I also was a moderately accurate card counter that learned. I learned how to count cards, like blackjack counting cards. And I feel a little bit hesitant to put this on video, but. And say this publicly, but this is a long time ago.
03:21
Andrea Nordling
And I, in exchange for learning how to count cards, I did some blackjack dealing in an establishment that probably wasn’t supposed to have that type of activity going on. Anyway, the bottom line is this. I was a hustler, okay? I love to be busy. I love to have a lot of irons in the fire. I love to make money. And I think I could say I was pretty good at thinking outside the box on how those things happen. So this is me at age 22. Okay. I had also had. Also had a double. A double degree in college because not only did I graduate with my original degree, but I also got my mixology degree. And I attended the prestigious Minnesota School of Bartending during this time as well. All of the important stuff.
04:07
Andrea Nordling
I remember going home for like a holiday in these college days and I brought flashcards from the Minnesota School of Bartending about how to make drinks. Like, I was getting quizzed on how to make drinks and what were the proportions and like, what were the measurements of drinks. And my parents were. I mean, they were slightly horrified, but they were also like, we’ve never seen you study before. You’ve never had flashcards before, ever, in your entire life. And the first time we ever see you taking something really seriously school wise is for your bartending exam that’s coming up. So now you kind of know a little bit about me. Okay, I didn’t go to the FBI academy. This didn’t happen. But all of this really makes sense.
04:44
Andrea Nordling
When I tell you about becoming an accidental nutritional therapy practitioner and how I got here, you kind of have to understand the backstory. So hopefully you kind of have an idea about what 22 year old Andrea was like. So someone in my life at this point said, hey, you know what would be so smart is if you started selling real estate. You have this year to kill before you can apply to the FBI. You should start selling real estate. And this is the most ridiculous thing I’ve ever heard. Can we just laugh about it? Because as a, what I would like to, you know, assume is a kind of a high functioning adult at this stage of the game. I can’t imagine telling a 22 year old, oh, yeah, you should go sell real estate. You’ve never even bought a house before.
05:21
Andrea Nordling
You have no idea what any of that process is like, but you should go sell real estate. Well, someone did. And I didn’t have anything better to do, so I did. And it was the best thing I ever did. Because this is one of those twists and turns. Like you have no idea where it’s going to go, but obviously all roads lead to Rome and God has a way better plan than we could ever have or I could ever have. So here we go. 2005, I get licensed as a real estate agent and I start working, doing clerical work in a real estate office. Okay. Quickly realizing, oh my gosh, I want to actually sell real estate. So that’s when I got licensed at age 22 and I started selling real estate. And I was terrible at it.
05:57
Andrea Nordling
As you can imagine, a 22 year old with, you know, not a whole lot of experience in this department would be. I was terrible. I didn’t know how to sell, I didn’t know how to market. I didn’t know how to manage money. I for sure didn’t know how to manage my time. I, I was really good at cramming a lot of stuff in, but it was super messy. Let’s be real. And I got better at it. I learned. I, you know, had some really awkward conversations. I had some epic fails, like a lot of them, but I got better at real estate and I actually did some deals, I actually made some money. And when that started happening, I realized the FBI is out. Who, who’s doing that? Not me. I am going to figure out this real estate thing.
06:37
Andrea Nordling
Super exciting to me because, you know, I kind of had that hustler mentality. I was like, this is so cool. I can do this. I can work on my own time. My. I have all the freedom I get paid for, you know, like, I eat what I hunt, I eat what I kill. What is that phrase? Right? And I really like that. So I knew that real estate was my thing and I got pretty good at it over the years. But then the beginning phase here, it was not good. Okay, I was super weird and awkward when I talked about things. I really didn’t know if I for sure knew what I was talking about. And you know, it was weird. But I got better. And I had no website in these days. This was 2005 into 2006, 2007, this era.
07:16
Andrea Nordling
So that wasn’t a priority. It also wasn’t the same as it is now, where it’s just expected that every business has a website. So we have to go in the Wayback machine and kind of remember what it was like then. I was posting things on Craigslist, which was amazing. Okay, Craigslist works really well for generating leads in my business. I was learning how to write copy on Craigslist. I was learning how to like post decent looking photos. Some of them are really bad. Got better at that. You know, you improve over time. This is also back in the MapQuest day. So can we just take a moment and I want to tell you how many reams of paper I went through probably from the years of 2005 to 2010 or wherever, printing out MapQuest directions for every house that I was going to show.
08:03
Andrea Nordling
Sometimes there would be like 10 houses in a day. And there was this intricate map quest, house to house thing. That’s what we’re talking about these days. Okay, so it was Craigslist time. It was all the referrals, all of the telling people about what I did. Do you know, I have a real estate business. These are the kind of clients I work with. Which by the way, was everybody, anybody with a pulse that was trying to buy or sell a house, I could work with them. So I didn’t have a niche. I didn’t have anything like that. I just was getting the word out with people in my life that I could help them buy a house or sell a house. And inside I was like, but can I. But can I help them buy or sell a house? I have no idea.
08:39
Andrea Nordling
So the confidence roller coaster, like, that’s like, one minute I’m killing it. This is amazing. The next minute, total imposter syndrome. Do I know anything about this? This was the most awkward conversation ever. And the highs and the lows, constantly vacillating between killing it, feeling like a fraud, killing it, feeling like a fraud. And so I say that to just really recognize that is part of the process. You’re watching this video right now. So you are a business owner, I’m guessing, and you are experiencing that same thing or have experienced it, because we always do. And like, it just, it is the way that it is. So that was very much my experience back in these days, but I stuck with it. And after enough reps and after enough experience, just doing it scared, but doing it anyway.
09:17
Andrea Nordling
And like this, these awkward conversations are awful. And I’m going to get better at them. Doing it scared, doing it sweaty. After enough times doing that, I realized, you know what? I actually do know what I’m talking about. More often than not these days, I feel less like a fraud. I feel less like a total imposter. I actually know the answers to these questions. I’m helping people. The confidence grows, and as a result, so do the referrals and so do the clients. And it all snowballs from there. So that is exactly what happened. I ended up opening my own real estate brokerage in 2009. So I got licensed as a real estate broker. I opened up my own brokerage. I did this when I was five months pregnant with my first child. So I had gotten married in this time. I’m having a baby.
09:54
Andrea Nordling
We can of course, take on the entire world when we’re 25 or whatever age that is. And so I did. I started my real estate company then and it was still all referral based. There was no technology computer component to speak of. We never even had a website. But it was really profitable. It was really great. There were 15 agents in my brokerage by the time it closed. I’ll tell you about that in a minute. Everything was referral based. Everything was word of mouth. And I also just am so proud of Andrea in 2009 and just through this whole process that figured it out, it didn’t feel put together. I can talk about this now as part of the story of like, oh, so it was so great. I had this beautiful office. I got to do. I get to have so much freedom.
10:37
Andrea Nordling
I got to do all the things. And at the time it didn’t feel like that. It still felt really messy. It felt really chaotic. It felt like I was building the parachute on the way out of the plane the whole time. Even though things were pretty simple and it was very profitable, it just, it never feels like it. I don’t think in the moment. So I want to recognize for my past self and for all of us just watching this that it usually doesn’t feel like it’s a well oiled machine now does it? So anyway, all that to say I sold hundreds of houses.
11:05
Andrea Nordling
I learned about business in a new way because I was in charge of now bookkeeping and forecasting and managing other people and communicating with them and all sorts of new tasks as a business owner and also figuring out how to be a mom and how to do all that stuff. It was a very busy time. Okay. It should be of no surprise that I completely burned out after this. Okay. So after a few years of this, I just was so tired. I was so exhausted. I didn’t understand anything about holistic health. I didn’t understand what was going in my, going on in my body. So it was, it actually did feel like a surprise to me when my body kind of shut down.
11:41
Andrea Nordling
For all of us watching this and listening to this, now, that shouldn’t be a surprise, but to me at the time it was. It’s like, holy cow, what’s going on? So I was exhausted and I just secretly wanted to be done. I was, I just fantasized about closing this real estate company, starting over, taking a nap for like five months than just being done. I could not imagine going on every night and every weekend for the rest of my life, being totally available, having to answer my phone, having to drop everything at a moment’s notice and go show a new house that just got listed. And it really was exhausting. I didn’t have the systems in place to not be doing that. And so I just wanted to be done. Bodi was saying, yes, you should definitely be done.
12:19
Andrea Nordling
And so at this time, this is 2012, there was an out of state move opportunity for my husband’s job to move to North Dakota, which was the height of the Bakken oil boom. So we did that. I ended up closing up my real estate company. We moved to western North Dakota, into the oil patch and had the most epic adventure. This is kind of a theme probably for this entire story and for my life in general. I like a good adventure. I like something risky. I like to get in there right? And this was no different. So we moved to North Dakota.
12:52
Andrea Nordling
The point was, or the point, the plan was for me to start selling real estate again when we got there, which I did for a very small amount of time, but not really very long because I ended up pregnant with my second child and on bed rest because of complete body shutdown and all of the burnout and all of the hormonal stuff that I had going on. My thyroid was on, just having an all out mutiny and all the things that go along with that. So I was not well. Physically, I was not well. I didn’t know why that was.
13:19
Andrea Nordling
Now that is very clear to me and that is pretty much 2013 to 2016 was being on bed rest, not being able to work, having my son, trying to figure out why do I not feel like myself at all, what has gone wrong here? And that led me down lots of different rabbit holes, as many of us do to get into the field of holistic health in the first place. We usually have our own origin story or somebody close to us. I was no different. I was down all the rabbit holes. I was trying to figure out what is going on and what do I need to do to fix it. I had tried to go to a, a western doctor, like a primary care. They just got a very, you know, canned.
13:58
Andrea Nordling
Now your levels are all within the acceptable range, which we know is like this big. So although not none of the hormone levels and all of the markers were, they were normal for me, they were apparently normal. So there was nothing to be done. And so I took matters into my own hands. And what is really funny is that I found the Nutritional Therapy association, which is where I eventually got certified as a nutritional therapy practitioner. But I found that organization and I found holistic nutrition as a means to like restore balance in my body through an Instagram hashtag. Which is hilarious because the part of the story that we’re going to get to in a minute is that I completely quit social media. I’m not even on social media anymore, but back in those days I was.
14:42
Andrea Nordling
And so it’s kind of funny that is actually how the twists and turns, like how it all happens, that’s how I found holistic nutrition was through an Instagram hashtag. And that’s exactly what happened. I found the Nutritional Therapy Association. I realized, oh my gosh, these principles, changing my diet, changing my. The whole way that I look at my lifestyle and my stress levels and my sleep and what I’m eating and what I’m not eating, and How I’m digesting all that stuff that we know is so important. When I realized that I am like, I have to go all in. I have to get certified as a nutritional therapy practitioner. They had a new cohort that was starting in Denver, and Denver happened to be a really short direct flight from Dickinson, the town I was living in North Dakota.
15:21
Andrea Nordling
So it was like, oh, my gosh, the stars have aligned. This is what’s gonna happen. And so I enrolled in that cohort and the rest is kind of history as far as me becoming a nutritional therapy practitioner and really getting into holistic nutrition. So that was a year long certification program, and I loved it. Obviously changed my life, changed my family’s life. Generations to come will forever be changed because of everything that I learned in that certification. So as you can imagine, about halfway through that program, I realized, this has to be a business. I had no intention of this being a business. Initially, it was how to feed myself better, how to feed my family better, how to heal my body. You know, many of us have a story similar to that. It was never going to be a business.
16:02
Andrea Nordling
But then it quickly was like, this has to be a business. Everybody has to know about this. I can help people in such a profound way. I was so excited about it. And luckily for me, I had a decade of business experience by this point. So I knew how to get clients, I knew how to manage leads, I knew how to do sales. I knew how to manage the operations of the business side of the business. There was a lot that I already knew. So that part came really easy for me, to be honest, when. When I, you know, physically and metaphorically turned my open sign on for my nutrition business, I knew how to get clients. And I had a lot of success with that right away. But something had changed. This is the year I graduated in June of 2015.
16:44
Andrea Nordling
So this is summer 2015 into 2016. As I’m getting my nutrition business off the ground, something had changed, which is this little thing called the Internet. It had really changed a lot. So much so that I now was, deep down a new rabbit hole of online business. And it was like for the first time, my eyes were open that it was possible for me to sell my products and services and knowledge to strangers on the Internet. And it broke my brain in the best possible way. And so I wanted all in on this. I have something to say. I was like, I was just a paleo prophet back in these days. I have something to say. I have a message. Everybody needs to hear this.
17:26
Andrea Nordling
And I’M going to figure out how to tell the entire world everything that I now feel they need to know. And so that’s what I did. So I learned all about courses and podcasts and launches and webinars and. And websites and funnels and email sequences and all of the things that go along with that. I was fully immersed, which was so different than my real estate business back in the day, which was posts on Craigslist and Word of Mouth exclusively. There was no tech component to it, really, so this was very different. And I was super excited about it. But I could leverage the things that had worked in my real estate business to get clients and to serve them and to get referrals.
18:04
Andrea Nordling
And everything that I had learned, I was now applying, but I was doing it in a different way, a new way, different way. And I was really, to be honest, I was just enamored with this world of online business and all of the possibilities. And so I made it way more complicated in the nutrition business than it needed to because I wanted all the bells and whistles, I wanted all the funnels, I wanted all the things. I just. Enamored is really the word. I was completely enamored with all of the. All the possibilities. So much room for activities is what I felt like. Oh, my gosh, there’s so much we could do here. So I started a podcast back in this era. Again, this is 2016ish with my business bestie, Amy, and we had the Good Food, Good Mood podcast.
18:49
Andrea Nordling
And we had no idea how to do a podcast and we had no idea how to do anything, but we jumped in with both feet. We also created an online course. We started saying things like, we’re going to sell an online course. We’re going to sell an online course. I had never taken an online course before. I had no idea how to make it, had no idea how to do this. I didn’t have any idea how to do any of this. But were talking a big game. We were saying. We were saying the words and we figured out how to do it. So we did launch an online course called Paleo Boss Babe.
19:15
Andrea Nordling
And Paleo Boss Babe is one of my favorite stories to tell in the whole world because can you imagine that it is possible to make $5,000 the first time we ever sold Paleo Boss Babe. The only time we ever sold the epic Paleo Boss Babe online course. We made $5,000 from that online course launch. This is in 2016 into 2017. We worked on it in 2016. If my memory Serves correctly, if my timeline is right. And then we sold it in 2017. We worked on this course for, like six months. We were so proud of it. We were. We were 1000% sure that every single human on the Internet was going to buy the Paleo Boss Babe course. We just knew was a labor of love, to say the least. But also we. We knew, like, we’re set for life. Paleo Boss Babe is.
19:58
Andrea Nordling
That’s our ticket. That’s it. Everybody needs to know this. Everybody needs this course. They’re all going to buy it. And so we did launch it, we did sell it, and we sold $5,000, which we thought was the most epic failure in the entire world. And I say this all as part of this story because I want to normalize the fact that, first of all, you can make money selling something called Paleo Boss Babe. Could we just laugh? Yes, we absolutely can. Secondly, everything is relative and our expectations can oftentimes be so high that we don’t appreciate what we actually achieve.
20:35
Andrea Nordling
And I see this so often with my clients, and I see this so often in my own brain and with my own story of, like, how I achieved something really kind of amazing, like selling $5,000 worth of a course called Paleo Boss Babe. The first time we ever sold anything online, the first time we ever did it, had no idea what the heck were doing. And instead of celebrating that, I just was like that. I cannot believe it. Cannot believe it. Oh, my gosh, we’re never selling this again. And so Amy and I both went our separate ways. We’re still great friends, but we created other things in our businesses. I created other online courses, I created a membership. I worked with some one one clients. I worked with people in groups.
21:09
Andrea Nordling
I did workshops, I took referrals from other practitioners that wanted to refer clients to me, did all sorts of things. And it was messy, to say the least, because I was trying to do all of the things. Like, there are people on the Internet that want my help and I’m gonna find them and I’m gonna sell them all the stuff. I was the watch salesman. I always say that’s like, open the trench coat, like, what do you want? I have one of everything. I was definitely that business owner in these days. And so I was making a little money. I actually was making pretty good money. However, I was reinvesting all of it back into the business. So I wasn’t taking home much money. And I was learning a lot. I was figuring out some online business strategy again. I was doing Everything.
21:53
Andrea Nordling
I was on all of the social media platforms in those days. I was making all of the content. I was writing blog posts, had the podcast, quit the podcast, because I didn’t know how to podcast, didn’t know how to be sustainable in podcasts. I was writing some emails, doing some email marketing, not consistently. That was like, start and stop. There was a lot of that. So there was things happening, but it was pretty inconsistent. And again, I feel like this is a relevant part of the story, because that’s what I see with so many of my clients is inconsistency and then feeling like that’s a failure. And really it should be celebrated. Taking risks, trying new things, getting yourself out there, figuring it out, that is the win in and of itself.
22:31
Andrea Nordling
And so I can appreciate that now, looking back and going through this story and kind of having an outline of, oh, yeah, how did that work and how did that set me up for success later? Which was not evident at the time. Like, not at all. And so the years passed, and I continued to try to figure out how to really crack the code online business. And I think I did. But again, I had no. I had no appreciation for that at the time. I always felt like it should be going faster, I should be further ahead. I should have it all figured out by now. I should, I should. That’s also really a pattern for a lot of us business owners that we have this goal line that we just keep moving ahead. We never actually let ourselves get there and celebrate it.
23:13
Andrea Nordling
We’re always just, nope, should better, should be faster, should be further. And that was definitely me in these days. So things changed around mid-2019, actually beginning of 2019, but it took me until mid-2019 to execute cute on it. And what that changed was me mentoring some nutrition and naturopath and basically health and wellness colleagues that were having trouble getting clients. And they could see that I could get clients. They could see that I was having a lot of success with that. They could see I was making money. And enough people were asking me, could you just teach me how you do this? Could you just teach me, like, what do you say? How do you say it? Why is this working? Could you help me with that? And enough people asked that I realized, okay, this is something people need help with.
24:01
Andrea Nordling
And I think that this is something I also want touch on, which is something I coach on a lot in my programs and something that I talk about a lot. But I think it’s relevant here. And that’s the Fact that the things that come easily to us or innately, it just feels like kind of second nature, feels too easy to charge for or to sell or to make a business out of. That was definitely what my brain was saying here. It’s like, well, that would be so easy. Like if I taught you how to talk to people and sell them like that would be too easy. I can’t actually charge for that. I can’t actually make a business out of that. Or like I should help you do that for free because that’s so easy for me. I could definitely see that was happening.
24:36
Andrea Nordling
That’s why it took me six months to finally get to the point where I decided to launch a business coaching offer. The first one that I ever did, and that was in mid-2019. But I just want to call it out because I see this with so many health and wellness professionals to that it does feel easy to get organized, to meal prep, to have the systems that you have, the way that you live, the lifestyle you live, and just the way that it comes naturally to you or you’ve learned how to make it natural for you is what people want to pay you for. And we try to complicate this so much and devalue what comes easily to us because it does come easily and we think it has to be hard.
25:11
Andrea Nordling
And so if anything is coming up for you, as I say that, just like hear that, marinate with that a little bit. Maybe it’s the easy stuff. That is what you should lean into. That is what I decided in mid-2019. And so the saga continues. I closed my nutrition practice and didn’t take any nutrition clients, didn’t do anything nutrition related anymore, So I could solely focus on business coaching for nutritionists and health coaches. And that started in mid-2019. So I had people that had been asking me, can you help me? Can you help me? And I was loosely doing that. But I decided, okay, if I’m going to do this, I can’t have two businesses going. That’s not helpful for my brain or for helping people. I’m going to do this. I’m going to go all in and do it.
25:50
Andrea Nordling
And so I made the decision to make an offer to help about 10 people to really grow their businesses. And so I got scrappy. And I made those people that had been already, you know, interested, I made them an offer that was pretty irresistible for them. And they paid me and we got to work. And I figured out a process of how could I take what I had already been doing and kind of making it way harder than it needed to be and simplify it for them and make it easier for them. And they were telling me where they were getting stuck and I was figuring out, oh, okay, well, I can see how I could make that a lot easier for you. Create a framework around that and really simplify it. So were doing this in real time with those first 10 clients.
26:28
Andrea Nordling
And that is honestly where the first iteration of the profitable nutritionist business and the profitable nutritionist program and the repeatable revenue process, which is what I teach in my program, that’s where this was born. Okay. It was me taking all of the things and really distilling it down to the most simple process that I could and helping them get results. And so what happened is they did get great results and so they started talking about it to other people and then other people were paying me and they were getting great results. And I really poured my time and attention on these initial clients and I really tried to make the process simple for them. And I got real, I want to say scratch, like scrappy is the word that’s coming up. I got really scrappy here in these days. It was not perfect.
27:07
Andrea Nordling
I didn’t have a well built out member portal and all of. I didn’t have any bells and whistles. I had, you know, learned from my own last few years that I was really good at making things complicated and building out a lot of tech and having people have to jump through a million hoops to go through funnels to get sold, you know, five different offers through email sequences, and everything had been very complicated. It had worked. It had worked, which was amazing. But it was also super complicated. And I didn’t want that complicated business anymore. And I for sure didn’t want to be teaching clients to have a really complicated business. So it made it way simpler. They got amazing results way faster than I had because it was simpler and because it was much more doable.
27:47
Andrea Nordling
And that is the beginning of the profitable nutritionist, which is super cool. So what happened? How did we go from the profitable nutritionist early days to what the profitable nutritionist is now, which is quite different. There has been an evolution there. So I wanna walk you through the last six years and what that has looked like so that you can see how there are so many twists and turns, but how it all is connected. And again, I just say this not as this is the blueprint at all. I just think it’s kind of cool to reflect on the journey thus far and to give you an idea of like, what has that journey looked like? And how has. How have things just been 180 degree pivot at multiple points, but it all still makes sense and it’s all still building on a certain foundation.
28:34
Andrea Nordling
And you have the same story. I have no doubt about it, because I coach people on this a lot, and I know that is the case. So that’s what happened in 2019. The first version of the Profitable Nutritionist was born. It was called Build a Profitable Practice back in those days, and were off to the races. But I was noticing that with all of the strategy I was giving, and I was giving a lot of strategy, there was a gap in the implementation. And so I felt ill equipped in this stage of the game to coach on mindset or to help people on their mindset or to help them move past their limiting beliefs or their resistance around making decisions or taking action on those decisions, or just the fear of failure, fear of rejection, fear of all of the.
29:18
Andrea Nordling
All of the fears that come up as a business owner, which is, I always say being an entrepreneur and starting your own business is the fastest way to a personal development moment where you realize it’s like a mirror coming in front of your face where you realize all of the stuff that you have to work on, all of the insecurities that you have, it’s kind of a fast track to that. So I felt ill equipped to help my clients with that. I could give them all the strategy, but if they didn’t do the strategy because they were scared as we are, I didn’t really know what to do. Then I felt like this is outside of my. Of my wheelhouse.
29:51
Andrea Nordling
And so I was also noticing in my own life and in my own business that there were a lot of areas where I was scared. And I wanted to figure out how I could move past that. So at just this time, I was introduced to a resource called Life Coach School. And this was a podcast that somebody sent me. I have no idea how I got introduced to the Life Coach School podcast. I really don’t even remember. But at some point in 2019, I did. And so I was introduced to. Well, first of all, I have to say, full confession about life coaching. I didn’t know what a life coach was. I didn’t know what a life coach did. I thought that the term life coach was. It was a punchline to a joke about somebody getting a liberal arts degree.
30:36
Andrea Nordling
Pretty much is like, what I thought that this must be. I didn’t know what a life coach was. It wasn’t A term I was familiar with. So when I found the Life Coach School or when I was introduced to the Life Coach School podcast, I went into it like, is this what I need? And I realized very quickly that it was. It was all about mindset. It was all about figuring out what’s going on in your brain. What patterns do you already have that are steering your entire life? And then how do you, like, coach yourself in your life to reprogram some of those thoughts and beliefs so that you can get different results? That’s exactly what I needed. It’s exactly what all of us need. I just wasn’t resonating with the term life coach or life coaching. And.
31:10
Andrea Nordling
And so that took me a while to get on board with, but I did. And so understanding how my brain worked and how my thought patterns and my action patterns were all creating the results that I had and how to adjust those to get some different results was super life changing for me. Life coach. Life changing. Anyway, it was life changing. And I decided that I wanted to get certified as a life coach through the Life Coach School, which I did in 2020. And I did this because, A, I wanted to have a greater understanding for myself, just like I had when I got certified as a nutritional therapy practitioner 10 years earlier or not or five years earlier. And I also wanted to use it on my clients.
31:49
Andrea Nordling
I wanted to have some tools to better coach them on their mindset and on their limiting beliefs and where they were getting restricted and stuck. And so I made a deal with my husband because this was a very expensive program. I believe it was 18 or $20,000, something like that. And we did not just have 18 or $20,000 sitting around for Andrea to go, you know, become a life coach. And we didn’t even know what that meant. So that was not a thing. And I made. I remember him jokingly saying, make me a PowerPoint. I want to see a PowerPoint on this. And I had the world’s biggest eye roll ever. I was like, yeah, bro, I’m gonna make you a PowerPoint for sure. And then I kind of thought it was funny. And I’m like, you know what?
32:29
Andrea Nordling
I am gonna make him a PowerPoint. And so I made a PowerPoint presentation about how I was going to enroll in the Life Coach school, and if I didn’t make that investment back because of that certification within six months, that I would go get a job. J O B job. And I had, like, exactly the salary. That would be the minimum salary of the job I would get. And this was A deal. Which he was like, I would love to see it. I would love. I had never had a job like a J O B job before. I had been working for myself all the time, had all the freedom in the world. But what comes from that, as we know as a business owner, is you eat what you kill. So if I wasn’t producing, there was nothing.
33:05
Andrea Nordling
There was no ROI on all that time. So he was like, I would love to see you get a job. That would be hilarious. You know, he thought, we’ll never see the day. But I said, no, I’m going to make good on this. I’m going to make this investment back, or you’ll see, I will go, like, make that investment back in a different way if I had to. And we both knew that there was a zero percent chance that I was going to let that happen. So that is what happened. I maximized the investment for both of our sakes because of the infamous PowerPoint, you know, presentation and the. This little deal that we had. And it was a great decision, and it was an excellent tool to learn how to life coach myself, but how to life coach my clients.
33:43
Andrea Nordling
Because ultimately that is what I believe business success is what it needs. It’s the implementation, it’s the support, it’s figuring out, why do we not do the things that we said were going to do? Why do we not reach the goals that we set? Why do we let being scared be a reason to not move forward? All of those questions we can ask ourselves and answer them and then have frameworks to move forward anyway, which is what we do in the profitable nutritionist program, by the way, because of this investment in the life coaching certification and learning how to coach. And so that became a huge part of what I was helping my clients with. And not only did I now teach a really doable, repeatable strategy, but I also felt like I had the.
34:24
Andrea Nordling
And maybe I had always had it, but at least I felt like I had the confidence to mindset coach my clients at this point. I fused the two together. I’m like, yep, I’m prepared and I can really help them get results. And they were. They were getting fantastic results. So we continually were growing more people were buying more people were getting results because they were talking about it. Okay, I had decided. I guess I didn’t say this part, but I had decided what. When I started the business coaching business, which was again, a different. A different website, different brand at that point, it was called the profitable or build a profitable practice. But when I started build a profitable practice.
34:57
Andrea Nordling
I decided I was not going to burn myself out on doing all of the things because I was so enamored with online marketing and all of that for many years in my nutrition business. And I decided I’m not going to do that again because I have now burned out twice in my life and I don’t want to do that. So I decided not to have intricate lead magnet funnels and all of the social media platforms and all of the blog posts and all of the things. I made it super lean. I was, I practiced what I preached, exactly what I was teaching my clients to do. I recreated with the business coaching website and offer and new email list that was starting from scratch.
35:33
Andrea Nordling
And all of that did it completely differently, which was very supportive of my health and was very supportive of my goals and was also very supportive of my clients because they weren’t getting overwhelmed, they were getting the simplest framework possible, they were actually implementing it, they were getting coached when they had resistance and they were getting great results. So that was awesome. And the new people that were coming in from word of mouth and referrals, which is the best. It’s just the best. And I talk about this all the time, but I feel like I also have to talk about it now. This has existed for thousands of years based on word of mouth and referrals. That is the best foundation of a business to have clients coming in because they heard from somebody else that you are the person to hire. That’s fantastic.
36:12
Andrea Nordling
So that’s the foundation that I always want to start with and that I want everybody to start with in their business. And then we can build the fancy stuff on top of it. And there are really cool things we can do on the Internet in this day and age. It is so amazing that we can reach clients anywhere in the world. Like they’re just here, they’re available, we can serve them. That has never been possible before. It’s kind of mind blowing and that is not lost on me. And I love that is a possibility. But however, I think having the foundation of referrals. Referrals, referrals, word of mouth, good old fashioned word of mouth. Like I just really think that is the foundation of a successful business for the long term.
36:50
Andrea Nordling
And then you get to layer the other cool stuff on top of it. So that’s what I have done, by the way, and I did it without social media for the most part. Which brings us to the year 2020, the nomad life and social media exit era. So in 2020, you might remember it was an interesting year for a lot of reasons. During this year that was so interesting, my husband and I decided to sell our dream house and to take off in an RV and have an adventure. And we did that for a lot of reasons, not least of all because life was really weird. Kids were not in school anyway. It didn’t look like they were going back to school anytime soon. And we didn’t, like, we just didn’t want to.
37:32
Andrea Nordling
We wanted to unsubscribe from the entire experience, to be honest, which is exactly what we did. So while everybody else was fighting about masks on Facebook, we sold our house, we packed up, and we did have a really epic adventure for about two years. So that started in 2020, loosely with the agenda that were going to go see as many national parks as we could. Like, that was kind of the goal. And so we took off and we learned how to be RV people, which we had never done before. This was very foreign. All of this was very foreign. And we started hitting some national parks and it got exhausting really quickly. And we realized, okay, if we are going to ever get any work done, because my husband was working remotely, I have my own business.
38:10
Andrea Nordling
I’m now working in a camper where I used to have a, like beautiful office with French doors that I could shut and work all day long. I no longer had that. I had to really change my time management strategy and my prioritization strategy and all that. So we’re doing this. We’re also homeschooling, which we had never done before, never thought we would do, to be honest, and all of that at once. It became very apparent very quickly that were not going to be able to do that if were picking up stakes and moving every day or two and going to a new place. So we ended up quickly realizing that were going to be like getting to an area and hunkering down for a few weeks and hanging out instead of moving all the time. So that’s what were doing.
38:50
Andrea Nordling
That’s what we’re doing in the 2020, 2021 into 2022 era. But in 2020, during this year, that was so interesting for so many reasons. I started to really loathe social media for lots of reasons. I didn’t like the contention. I felt very passionate about my own beliefs of what the world should be doing, as many of us did. And I could just feel my self righteousness was like it was at a level 100 and I didn’t like that. And I didn’t like the frustration I was feeling. I didn’t like what I was seeing online. I didn’t like people getting censored. I didn’t like, I just didn’t like a lot of it.
39:29
Andrea Nordling
So the last straw was that I had my ads account that got just completely shut down overnight from my Facebook and Instagram ads, which had been really effectively growing leads to my business just got shut down overnight. I did. I had an ad running about how you could build your business without relying on social media. Immediately my ads account was shut down. So I was livid, absolutely livid. And I couldn’t get my ads account turned back down. I felt super powerless. I also knew of so many people who had been posting content that was outside of whatever the narrative was supposed to be in that time and they were getting their accounts shut down and they no longer had a platform and so I was just frustrated about the whole thing and I said, that’s it, I’m out, I’m done.
40:18
Andrea Nordling
No more social media for me. So I deleted all of my personal and professional profiles on all the platforms. Just done. And I felt like fantastic. To be honest, that self righteous fit of rage where I just was like, I’m done with all of this and got rid of all of it. Felt great for a small period of time. And then I realized, oh, okay, now I have to figure out how I’m going to get leads in my business without social media. Because even though I wasn’t consistently posting on social media, I was running ads. I every now and then would create content. Not that I just wasn’t consistent. I’ll be very honest, I was not consistent. But I always had the narrative in the back of my mind like I should be consistent.
41:02
Andrea Nordling
I should be washing my hair today and doing some videos. I should be active. I should be engaging. I should be, I should be. So even though I wasn’t consistent, it was taking up a lot of bandwidth in my brain to be thinking about marketing my business on social media and what I should be doing versus what I was actually doing. And then personally, I just was scrolling more than I wanted to be. So after I did this, after I nuclear destructed all social media accounts, I then found that I had a lot more time on my hands, like a lot more times. And I was super surprised by that because I hadn’t felt like I was spending that much time on social media anyway.
41:36
Andrea Nordling
So it was really kind of mind blowing to me that I had at least 10 hours a week that had just shown up on my calendar. So then what am I going to do? Well, I got to figure out how to get leads, and I got to figure out how I’m going to get clients now that I’m not on social media. And what I did is I started like listing out where clients had come from, and I got really clear on where my clients were coming from so that I could figure. I just had to do that to get organized, to figure out what am I going to do to market.
42:01
Andrea Nordling
And what I realized was that just like in real estate a decade before, and just like in my nutrition practice, most people that hired me came from word of mouth, and most people that became buyers and actually made a purchasing decision came through word of mouth referrals. Somebody else that they knew had gotten a great result and had personally referred them. And it wasn’t from all of this social media content that I was feeling like I should be making, but wasn’t making. I did have ads that were working. There were people coming in and getting nurtured over time, but that wasn’t the lion’s share of the clients that I had of kind coming in. And I see this with my clients now so much.
42:36
Andrea Nordling
So many people that are really working on an Instagram strategy or working on any social media strategy and creating content and trying to go viral and trying to stay up to date on the algorithm and, you know, what is relevant and how do you do this best practice and how do you get more followers? And all of that is just a lot of brain sprays that it takes up. And when I ask, okay, how many of your clients are coming from Instagram, how many of your clients are coming from that? The answer is not a lot. The answer is, oh, most. And this isn’t for everybody, but for a lot of people I talk to, the huge majority, they say no. The people that hire me actually are coming from word of mouth.
43:12
Andrea Nordling
They’re coming from this other way that I helped somebody who got great results. And then they shared it with a friend, they shared it with five friends. Those all came as personal referrals. You know, my hairdresser, whatever it is, it’s like it’s coming from word of mouth and not from all of the content creation. Content creation. Content creation. So I feel like this is a point here where I need to talk about how my philosophies on social media have really changed from my nutrition days when I was posting on all the platforms and I was Creating so much content and I burned out so bad.
43:42
Andrea Nordling
And it, although it was for other reasons why I ended up getting off of social media, I think that I have a unique perspective on this because I have seen the stark difference between what my business was like when I was posting on social media and relying on that for not even relying on it, but thinking I was relying on it for leads to when I just didn’t do it at all. It’s completely gone. And what I realized after about six months after I had shut down all these accounts, so I realized my business was actually growing quicker when I wasn’t on social media because I wasn’t spending my time there. I was spending my time on the things that actually got results. My business. I was spending way more time on figuring out how to make my processes better for my clients.
44:24
Andrea Nordling
How could I make it even simpler for them? How could I make it more convenient for them? How could I love on them even more and spend that time, those 10 hours a week that I now suddenly had in my calendar, how could I spend that on them getting better results, which I did. And that just resulted in them getting better results and talking about it with more people and more referrals coming in. So my business was growing, growing faster. And I thought, well, that’s interesting. Like it’s actually going better in spite of me not being on social media. And I realize I remember exactly where I was when I had this realization. I remember thinking, and it was in the shower where we have all of our best insights.
44:58
Andrea Nordling
Of course I remember thinking, oh my gosh, it’s not in spite of not being on social media anymore that my business is growing. It’s because I’m not on social media anymore that my business is growing, which was a huge light bulb moment for me. And so I really leaned it. And that’s why I talk about this so much, about building your business without relying on social media. And the reason isn’t because that never works. It isn’t because social media is bad. It isn’t because I’m super anti establishment, although I’m sure I’m all of them. Those things. I’m sure that I’ve maybe thought those thoughts before, but really it’s because I think that people just spend so much time on that one strategy as if it is the only way to get clients in their business or to keep their business relevant.
45:38
Andrea Nordling
And that is really good for Mark Zuckerberg’s business. It is. It is great. But is it great for your business? And I think answering that question, especially in the beginning for a lot of people, is it’s important? It’s a good question to be asking, is this actually getting me results? Is this the kind of business I want to run for the long haul? To be constantly on this treadmill or this hamster wheel of content creation? Do I want to do that or is there a different way? And is it actually a way that’s already working? I’m just not even giving it enough time and attention, which is fostering referrals and fostering word of mouth and figuring out how to make your client experience so freaking phenomenal that they have to go talk about it to everybody they know.
46:18
Andrea Nordling
What if we put our attention there instead of creating content on Instagram reels? I’m just saying. So I feel pretty compelled to talk about that I feel strongly about, especially in the beginning of your business, of not putting all of your time and attention there, which is a complex topic because on the one hand, you do want your people in your life to know that you’re open for business and you do want them to know who, like, what referrals to send your way and who you work with and how you work with them. And, and an easy way to do that can be to talk about your business on social media to your warm network, which is a strategy that works.
46:50
Andrea Nordling
But I think that is a very different strategy to get your warm network understanding that you have a business and get those referrals going. That’s a different strategy than going viral, getting new followers, figuring out like, what kind of reach content is going to bring in more people, how you just, there’s so much involved in that. And those are two different things, in my opinion. But that is not the point of this particular story. This is just me giving a timeline to you. If you don’t, if you don’t already know the timeline and if you’re curious about how the heck did this lady start talking about being a successful holistic nutritionist or health coach. How did we get here? This is how we got here. Very many twists and turns, but all roads lead to Rome. So coming back to the timeline, 2020 deleted.
47:35
Andrea Nordling
Also, end of 2020, beginning. End of 2020, I had my ads account disabled. Beginning of 2021, I. I fully deactivated all of my social media accounts, professional and personal. And in that same time, I also invested in a high level coaching program in a mastermind. Well, once again, this was a funny moment with my husband where I told him Okay, I have this plan. I’m gonna invest in this mastermind. It’s $25,000, it’s six months long, and it’s gonna completely help me change my business. And he burst out laughing. I remember this conversation very acutely. It’s fresh in my mind. He burst out laughing because he thought for sure I was kidding. Like, he actually laughed out loud because he thought it was a joke. And I said, oh, I’m like, I don’t understand why you’re laughing.
48:21
Andrea Nordling
I’m trying to have a serious conversation with you. And he’s like, are you serious? You seriously are gonna pay $25,000 for something? He’s like, in what world? You just. In what world? No, there is no way we did not just have $25,000 laying around burning a hole in our pocket at all. But I was like, no, I’m not kidding. And once again, I said, okay, I’m going to do this, and I’m guaranteeing that I’m going to make this back in this amount of time. And I had always done it up to this point. I mean, I kind of had a good track record here. So he got on board. He thought, this is absolutely ridiculous. I think that he thought that this was going to be a $25,000 told you so moment. But it wasn’t. It wasn’t.
48:59
Andrea Nordling
I committed to maximizing that Mastermind investment to the utmost. I mean, I was a star student in the Mastermind. Not literally, but, like, in my mind, I. I got every drop of value out of that mastermind. And I became the kind of business owner that commits. Like, I really feel that this was a pivotal point in my business journey and in my life journey where I had a huge identity shift from somebody who tries things and they work out and then they try something else and it works out. And they try something else and it works out. Because I had a lot of that over the years and I had. There was MLMs in here. There were different businesses. There was the back alley car dealer, there was the shuttle driver. Like, I have so many instances of that where I.
49:45
Andrea Nordling
I dabbled and I did this and. But I didn’t do it for the long term. And so I really feel like this was when I became the kind of business owner that commits. And I could feel the shift. I wasn’t dabbling anymore. I wasn’t going to change up my offer. I wasn’t going to change up my niche. I wasn’t going to start a new anything. I was all in on the Profitable nutritionist. And I believe to the tips of my toes, I am a thought leader in this industry. I have something to contribute. I have something to say. I have experience here. Like, I have seen what works and what doesn’t work. And it is not what a lot of people are saying. A lot of people are talking about only building your business on social media.
50:18
Andrea Nordling
And I, you know, come at it from a different angle and for different reasons. There’s no right or wrong. They both work. But this is what I know that I have to say. And so I felt that. I felt that identity shift. I really feel like the transformation comes from the transaction. That $25,000 swipe with a credit card, which wasn’t actually a swipe. It was, you know, put the numbers in online. It was breathtaking. It was so monumental. It was so big. And I felt the transformation immediately. When I hit submit on that button, I was a new person. And I could just truly feel that it shifted. It really did. And I talk about that inside my programs too. With what you have as a wellness business owner, like what you can give to your clients when they get that same transformation.
51:06
Andrea Nordling
The transformation starts with the transaction. When you charge them a maybe breathtaking amount for them to commit to the help that you’re going to give them and the transformation they’re going to get. That is transformative in and of itself. The pushing submit on that invoice and paying it is transformative. What a gift that we get to give people. I’ll just like, offer that a little bit. Okay, so that’s what happened to me. It was huge. I definitely maximize that investment. My business has grown, made millions of dollars since then, which is super exciting. And 2021 was a big year for that reason, because I went all in on my business. I became. I decided I was a thought leader, and then I proved it to myself and I became a thought leader. But I had to decide that I was that first.
51:46
Andrea Nordling
I couldn’t wait for the evidence to come later, had to decide it first and then make it true, which I have been working on ever since, has been a work in progress. But I think we’ve done pretty well so far because in the, let’s see, beginning of 2021, the profitable nutritionist program as it is now, was born. And in October of 2021, so about six months later, we launched the profitable nutritionist podcast. All throughout this time, I have sent diligently, consistently sent very valuable emails to my email list. So email marketing has been a huge component of my business, consistently for the last four or five years. Again, podcast, which debuted in October 2021, which is weekly podcast episodes for over three years now we’re expanding those to video form on YouTube.
52:29
Andrea Nordling
So that is something that is new but kind of a continuation of the old. And honestly I think that is because of the identity shift from flaky from dabbler to super committed. So I also offer, you know, that if that lands for you, take the plunge, do a transaction that gives you a transformation and lean it. All right, so that is where we have found ourselves. Ourselves being me. I don’t know why I’m looping you in on this now. It’s now a we. It’s not just me and now it’s we. You’re still here, you’re still watching this. Obviously we’re very much in this together. So let me land this plane.
53:05
Andrea Nordling
2021 again, we launched the podcast, continued selling the profitable, nutritious program and have evolved that program and added to it and made it better and added a lot more people into the program, like just really expanded it and made it a very robust community with live coaching, live support, static modules. We have an entire process from starting your business from scratch to growing it to a consistent six figure a year practice. And then we have a really fun offer that has launched or had launched in 2022. It doesn’t feel so new anymore, which is a higher level mastermind.
53:37
Andrea Nordling
And that’s for the six figures figure, multiple six figure entrepreneurs that are scaling from there, kind of different process there from starting your business and getting the momentum, getting it going to, then scaling it and continuing to make more impact without more time from you. And for a lot of people that involves bringing on a team and you know, changing things up in their business to streamline and scale. So that’s what we help with Mastermind and that is a new offer as of 2022. And so that has been the profitable Nutritionist brand since 2021, is two core offers, those two group coaching programs. And I mean honestly we have just made those programs better and the support in those programs has changed and has evolved and always upgraded. People say they’re like this just keeps getting better and better, which is definitely the point.
54:24
Andrea Nordling
That is the hope and yeah, that is where we find ourselves here in May of 2025 when I’m recording this, I can’t wait to do this again in the future and do some updates of some new stuff that we do have coming in the profitable nutritionist and in the brand as a whole. And some new offers and some new cool stuff that’s coming. But all of that being built on a foundation of a really successful business that I don’t think would have been possible had I not failed so many times and done so many things that didn’t work and flaked on things and sold things like Paleo Boss Babe and made an online course way too early when I did not have the demand to sell it to enough people and when the math just didn’t work.
55:05
Andrea Nordling
And honestly, I didn’t say this before, but the Paleo Boss Babe online course and the reason I wanted to do an online course in the first place in 2016, it was because of my own insecurity, because I was afraid of working with clients one one. I was, I was doing that a little bit, but it was also really nerve wracking to me because I was afraid they’re going to ask me questions I don’t know the answer to. They’re going to put me on the spot, oh my gosh, they’re going to realize I don’t know what I’m talking about so much of that mental drama that I was having. And so the online course was a cop out. And I see a lot of people do this.
55:33
Andrea Nordling
I see a lot of people think, you know what, I’m just going to make an online course, it’ll be a no brainer, I can sell it for cheap on my website. That’s what I’m going to do. That’s exactly what I did. And so I want to kind of call that out as of course a natural thought because we see that online courses are successful and those models are successful. But I would just say not in the beginning and not for the reasons like I just gave. So there’s a better way. I think I’ve learned a better way. I think I teach a much better way. But that came because of the failures. That came because I tried so many things that didn’t work.
56:04
Andrea Nordling
And I have not even begun to tell you the museum of failures of all of the things that didn’t work because this would then be an hours long video. And we’re not going to do that. But just know that there’s so many stories like that of so many things that didn’t work. And that’s how we get to where it does work. And I can’t wait to do this video again five years from now and be talking about what’s not working now that has led to what works later. Because that is the way that life works. That’s the way that the story always goes. Most things don’t work, but it helps us figure out what does and gets us to where we need to go. So I don’t know, I just think it’s really cool, kind of fun to reminisce and look back.
56:41
Andrea Nordling
Here’s a little recap. In case I haven’t said this enough times. This is in my notes. So I’m gonna just gonna make sure that I like cover all the bases with my little outline here. What still works is referrals and word of mouth. In fact, I think even better now than it ever has because there are so many things that are changing so quickly with AI, with technology in general, and people want people. So it means more to get a referral than maybe it ever has before because we are just inundated with marketing and messaging and selling and promotions all the time, everywhere. So when you have somebody say, you know what you need to hire her, that means a lot that honestly, I know it’s worked for businesses forever, but I think it works even better now.
57:27
Andrea Nordling
Telling real humans, I can help you and then actually helping them leads to that. By the way, serving people at a really high level over delivering to them, anticipating what they’re going to need before they can even ask for it, showing them how far they’ve gone come all the coaching that goes into it, like, this is what people need, this is what they’re paying for. And it still is true. It has always been true, but it’s even more true now. So if you need help doing that, by the way, this is exactly what you learn how to do in the profitable, nutritious program. We will have that link below Shameless Plug. But touch on a little bit the changing landscape, because that is a factor right now. Things are changing so fast. Like I said, AI is changing.
58:06
Andrea Nordling
So there’s capabilities now with AI that weren’t even available a year ago, two years ago, weren’t even talking about them, wasn’t even an option. And things are changing so quickly, which is really important for you to know as a wellness business owner, because your clients are using this technology in new ways in different ways. I was just on a call yesterday with a client of mine who said, oh my gosh, I just had the most surreal experience with a client who took our her, took her lab results and put them into ChatGPT and asked some really weird questions and got some really weird interpretations. And like, I think that we need to talk about teaching our clients how to use this technology, because there. I don’t know if this will always be true.
58:49
Andrea Nordling
But right now when I’m recording this video, you can really doctor the response from AI based on the questions that you ask. And like, I think that we need to be aware of that. Again, I could go down this rabbit hole. I’m not going to. I’m coming back to land this plane for us. Just knowing that things are changing quickly and it’s important that we stay plugged into what’s working and what. What isn’t working. I think, again, that is making a case for being in a community of people that are navigating all of these changes right along with you, which I think is so important because we gotta be talking about this stuff. The fundamentals, the foundations, they remain the same, but the stuff on top of it, like the icing on the cake, that’s all changing really fast.
59:29
Andrea Nordling
All right, So I think that’s all I wanna say for my story so far. I hope that this was at least somewhat enlightening for you as a business owner. And my point of even recording this is just to say, like, keep going. Doesn’t have to all make sense right now. The failures, they lead to the successes. There’s probably a lot of successes sprinkled in that we don’t even appreciate along the way because that’s just human nature. That’s how our brains are. We, we skew very negative. We see the negative, we see what isn’t working. We see what should be big shoulds should be working better. And that isn’t even necessarily true because things are working. We are moving forward, we are evolving.
01:00:06
Andrea Nordling
And then when you look back on making a story like this, you can see, oh, my goodness, look at all those twists and turns and all of those things that seemed like they were such failures and actually were setting up for success. So kind of fun. Also, what’s happening with your clients brains. So just know that whether you’re working with clients now or it’s gonna be your future clients, their brains are doing the same thing. They’re focusing on what isn’t working, what should be going faster. All of the failures that they’ve had before, all of the reasons why they could obviously never be successful because they failed in the past. These are the things that you’re supporting them with and that you’re teaching them. So again, one more shameless plug.
01:00:41
Andrea Nordling
If you’re totally out like a fish out of water on how to coach people on this and how to understand their mind drama and yours and be a better practitioner to support them. That is what we teach you in the TPN program. Okay, I’m going to close with just. That’s my story. Thought it was going to be in the FBI. Didn’t quite happen that way. No FBI agent? Hustler? Nope. Business coach instead. About a million plot twists in between, but that is just the way that it is. You just have to trust it’ll all make sense eventually. And it always does.
01:01:12
Andrea Nordling
If this resonates with you and you want to build a health and wellness practice based on real relationships rather than chasing algorithms, which I’ve already said many times already in this episode, I want to make it super clear that we can help you with that. Okay, I can help you. That’s exactly what we do in the profitable nutritionist program. But we also have a free primer version of the TPN program in our free course. Okay. This is a 10 day email course. It’s going to give you some of the best strategies from inside the TPN program. All about making your practice simple, sustainable and profitable and not overcomplicating things for you or for your future clients. So if that sounds like something that you need, and I think it probably is, you can grab the free course@theprofitablenutritionist.com free.
