Andrea: Welcome back to the profitable nutritionist podcast. Are you ready to hear an excellent case study from my client in the profitable nutritionist program? Her name’s Ashley Bankhead. She is going to bring you through her journey. In her business to get to the point where she’s at now, which I’m not going to reveal any numbers.
She does that in this episode. She’s gonna tell you about her super successful holistic nutrition business that has taken many twists and turns from holistic nutrition certification 20 years ago to then becoming a personal trainer and then a nurse midwife and then an ER nurse. And then I’m going to tell you about it.
A few twists and turns and back to full time holistic nutritionist running her own practice. And she’s going to bring us through that entire journey, what’s worked, what hasn’t, [00:01:00] and what she’s looking forward to this year, which is also super cool. She mentions in the interview, the profitable nutritionist program, we talk about the 3K in 30 days challenge, which is an internal challenge we do in the program that she just wrapped up.
And I feel compelled to tell you that if you would like more information on the TPN program, it is currently open for enrollment. And we would love to have you. So go to theprofitablenutritionist. com slash join. That will also be linked up somewhere in the description of this episode. And we would love to get you in there so that you can also experience the challenge and the full process that Ashley talks about on this episode.
So without further ado. Let’s get Ashley, Ashley Bankhead, welcome to the profitable nutritionist podcast. How are you?
Ashley: Excellent. Glad to be
Andrea: here. So we’re friendly having this conversation. So before we jumped on, Ashley was like, I’m really excited to see what you’re going to ask me. Oh, what I’m going to ask, well, here’s what I want to start with.
Can [00:02:00] you get us up to speed on how, what do you do and how did you get to this point? What has been your journey up until now?
Ashley: Oh, wow. Okay. I’m
Andrea: sure it’s been a really direct path, not winding at all, right?
Ashley: No, it’s like yesterday I started and here I am. No, actually about 20, almost 20 years ago, I graduated with my bachelor’s in holistic nutrition.
And this was like back before holistic nutrition was like a real thing. Like you were supposed to not wear deodorant or shave your armpits or your legs, you know, just smell weird. So. I didn’t do any of that. So don’t worry, but I just kind of, I didn’t really have any health problems that were like this.
Oh, I need to solve this for myself. It was just like this calling where I was like, oh my gosh, this is so interesting. I have to find out all the things. And so I found a school [00:03:00] and there were just a lot of like indirect. Things that kind of fell into place that helped me decide on a school and show me this is where you need to go kind of thing.
Um, and so that was cool. But so a lot of life happened in between. I worked as a nutritionist at a high end gym for a long time, and then they expected us to get our personal trading license. And I was like, great. That seems like a good marriage between things. And then I had baby number three at a birth center, and I was like, oh, my gosh, this is amazing.
Why don’t more women do this? And I was like, I want to be a nurse midwife. Well, then my husband and I got divorced. He died. All the things life just exploded or imploded, whichever. And I was a single mom for A few years with three kids and so I was like, okay, I guess [00:04:00] I really would love to be a nurse midwife.
So I’ll just dive into nursing school and I can marry the nutrition and midwifery practice together and have really healthy clients. Anyway, I went to nursing school and I actually, while I was in nursing school, I worked at a birth center and after about seven years, I was like, there is no way I want to have a knit wife life.
I loved it, but I just couldn’t. Yeah. So anyway, I fell in love with emergency medicine and did ER and trauma for 10 years. And I.
Andrea: Because that was less stressful than being a nurse midwife.
Ashley: Oh, for sure. Yes. It probably makes sense. But at least I got picked my hours. I worked, right? That’s right. Got it.
That’s true. But essentially, I knew going into the medical field in any way, I knew that I was going to run into some issues that I would just have. Value system wise and what I believed in and all that. So I really made it a point [00:05:00] with each of my patients to be like, Hey, these are the things you can do at home.
I know why you’re here and blah, blah, blah. But eventually after a period of time, I was just like, this is nuts. This system does not work. Nobody’s getting better. I know more answers than the doctors do. Bless their hearts. But like, I can solve these problems. And so about a year ago, March, I completely left and opened up my own practice and kind of did the marriage between I’ve been using a lot of marriage between.
But anyway, we’ll just say that it makes sense. I get it. So yeah, functional, holistic nutrition and found RWS and went through their programs and currently in level three with them.
Andrea: So RWS is restorative wellness solutions. Tell us a little bit about what drew you to RWS because people now that you’ve mentioned that might be curious.
Ashley: Oh, yeah. So funny enough, there was a fabulous girl. Her name’s [00:06:00] Kristen, who used to work at a, a farm that sold raw milk that I would buy my milk from, and she’s actually a graduate of RWS and kind of about that time where I was like, how am I going to get out of the medical field, but really make really good money.
Doing what I hope to do and how do I integrate all of those things together? I noticed she had a business card there. And so I picked it up and looked into all of her little credentials and So I did a call with her and I was like, you got to tell me all the things that you do and how you got there. And so she told me, and here we are, the
Andrea: rest is history.
So cool. All right. So Ashley, 20 years in holistic nutrition, different modalities, different as we knew it would be. It wasn’t a direct path, but here you are. So what kind of clients do you serve?
Ashley: I would say complicated clients, never just like a cut and dry. Oh, my stomach hurts or whatever. It’s like all the things.
And, which I’m grateful for [00:07:00] because the ER is not just like bullet wounds and car crashes. It’s like people are using it for their primary care now and people are sicker. And so I had to know a lot of stuff. Like a lot of times I was an ICU nurse because there’s not enough room or beds or all that. So I had to do a lot of all the things.
So I’m grateful for my knowledge in the medical field because I understand. Um, really what’s going on with medications and how often they’re being seen or not seen and all of that. So I would say most of the time they’re just complicated in a lot of different kinds of ways.
Andrea: Okay. So complicated. Does it matter male or female?
Is there any, Nope. Just complicated health cases. Let’s go. All right. So we’re approaching your one year in your business since it. I mean, it’s been many years, but I mean, I think if I’m hearing you correctly, like one year since it, since you you’re feeling like it’s pretty official, [00:08:00] tell us what this last year has been like.
I have some other deeper questions, but I feel like getting some context is good first. So what has the last year been like?
Ashley: It has been super rewarding and exciting. There has been a lot of personal growth. And there’s been a lot of, I wouldn’t say necessarily frustration, but definitely just like there has to be a way to get through this hurdle or, or whatever.
And so, um, it’s just been really rewarding and fun to kind of figure things out.
Andrea: Okay. So what has surprised you about your business in the last year? Is there anything that, is there anything where the reality has not met your expectations or are they, they’ve just been really different? You’ve been very surprised.
Ashley: Hmm. I guess initially I was just like, Oh, everybody’s going to want to come see me like today. I’m going to [00:09:00] have people lining out my door, pounding down my door, emailing me all the things. And initially that was the case. And then as I got busier and like trying to do school and I homeschool cause you know, I need more stuff to do.
But we’re going to get to that, of course. Yeah. Yeah. You know, things would kind of ebb and flow. And even though Cognitively, I knew that that would be the case, you know, you hear feast or famine Um, but a lot of times it was just like I couldn’t quite piece together Why the famine was there or the feast was there and I think as i’ve gone along With a lot of the inner mental exercises you have us do that.
It’s like oh I can actually piece together That’s why I wasn’t In a feast mode or whatever, so
Andrea: it’s almost like, I wonder if this resonates with you. It’s [00:10:00] almost like you can then retrospect see where you metaphorically turned your open sign off. Like when you got to be too full, you just kind of energetically were like, no, not right now.
And then you can kind of see that. Yeah. Okay. So you, you homeschool, you have a big old business, which we’re going to talk about. You have a lot of people that are very interested in working with you, whether it feels like it’s consistent every single month or not. We can dive into that, but you do help a lot of people.
You do have obviously clients coming. How do you manage it time wise? Let’s talk about time.
Ashley: Dude. I think that will be my number one thing that I will constantly be working on is how do I manage it all? What is priority number one, um, for, for everything. And I, I definitely have said, okay, school is from, you know, nine 30 to at least [00:11:00] meaning my kids school when I am home schooling.
Um, so that’s just like, whatever we’re doing for the day, whether it’s a field trip or recess or whatever, it has to be done by one. And then from one o’clock till essentially kind of whenever around maybe five o’clock, I can do all the other things in my life, whether it be grocery shopping, laundry or business.
And so, so I kind of fit that in and then it’s like from five o’clock. It’s like, okay, I’m getting dinner ready and, you know, preparing to do whatever for the evening and stuff like that.
Andrea: Having the boundaries, having the guidelines on this is what happens at this time of day and not letting it be all of the things all of the time.
Ashley: Yeah, yeah, definitely. That
Andrea: makes a lot of sense to me that I, I think I kind of do the same thing and I would die if I didn’t. If I was like working at nighttime when my mind is like, no, this is family time. If I was. Intermixing all the things [00:12:00] all the time. I know for me that would be super stressful. It sounds like you have kind of the same mentality.
Ashley: Yeah, and I guess the only caveat to that is there are times when I have clients that’ll text me or email me and I don’t really have an issue with texting people back kind of. Whenever, but there’s def, I’m never like on my phone at 9 30 at night texting or emailing or phone calling or whatever. It’s like, no, there’s definitely a cutoff, but there is some wiggle room with responding to clients.
Yeah.
Andrea: Remaining flexible. I totally get that. Okay. So I want to go back to, do you remember when it was that you signed up for the profitable nutritionist program?
Ashley: I mean, I’m 90 percent sure it was like end of March, beginning of April of last year.
Andrea: Okay. That’s what I thought. I could have looked up before we got in here, but I figured you would know.
So what out of curiosity, what drew you to the program?
Ashley: Okay. So same [00:13:00] girl. She was like, you just got a binge, listen to Andrea and this is Kristen who I don’t know. Amazing. No, you do know. I do. Okay. Got it. I just don’t know if I can tell you her full name. So you can tell me after. Great. And so she just said, she’ll tell you how to build your own business.
You don’t even have to buy your program or whatever. And it just so happened to be that you had opened up your window to the enrollment.
And I listened to one of your things, your sales things, like a free class with a sales thing at the end. And I, I’m sure you hear this all the time where it’s just like, Oh, I’m not going to buy it. There’s no way, like, whatever, like, whatever. I’m not. And by the end, I was just like, uh, I still don’t want to buy, but who, who was going to tell me how to do this?
Who like my [00:14:00] dad was an entrepreneur. He’s a businessman, but he’s also old, you know? And it’s like, I can’t expect him to tell me how to do business online and all that. So while I have great family support that way, it was also just like, dude, I don’t know, I have no clue somebody knows how to do it and it’s hurt, so.
Bye. Clicked. Bye.
Andrea: Good to hear. Good to hear. So you jumped in. I was watching your success and you’re pretty active in the lounge reporting when things are working and like, Oh, here’s what I’m working on. Here’s what I’m struggling with. But now, and then as you would overcome it, you’d be like, okay, so that actually worked or I had to change my strategy around X and do it differently instead.
So it’s been so fun to watch that evolution for you. But now recently in January, we’re recording this at the very end of January. So. We just wrapped up the 3k in 30 days challenge for the month of January, where participants in the program set a big goal. My goal is always to have everyone’s goal be at least 3, 000, but [00:15:00] yours was more than that.
You set it for January. I would love to hear about your experience in the challenge and like where you feel that your business is at now, because that has also been really cool to watch throughout the month.
Ashley: So, well, I didn’t meet my goal. I’m actually not even slightly upset about it. Like the amount of growth that I did personally and with How much I put my efforts out there personally, reaching out to people, talking to people, emailing, texting, you know, all the things like approaching people at the gym and saying, Hey, I like your T shirt.
Hey, by the way, guess what? I do. You know, like, I’m not kidding. Not necessarily in a creepy way, but essentially, like, that’s how we start a conversation. So like, yeah. I, I don’t know how to describe it and I know everybody who feels the same way will know what I’m talking about, but it’s just like, I feel the momentum [00:16:00] behind me or underneath me or within me or whatever you want to call it, that it’s like, I don’t even care.
At least for a while more that I may not reach that goal. It’s like I have so much momentum going and I feel kind of unstoppable in a way that every no or every like falling on deaf ears or whatever was worth every Piece that I did.
Andrea: And also every no, I think is just a not right now, which is also fine.
You know, you can’t win them all, Laura. We supposed to. Okay. So what did you do in the challenge that helped you with that momentum? And do you want to share what your goal was is?
Ashley: Sure. I planned on 25, 000 in January, which would have been about five to six clients, depending on, Cause I have [00:17:00] Like a it’s two main offers one would be a three month and I’ll tell you why it’s because I was so sick and tired of doing six month programs where people would just like fall off the face of the earth.
And I’m like, I’ve got to make it shorter. But I also have to say you need a six month program because you have so much going on. So here it is. So
Andrea: the three month option. Yeah.
Ashley: Anyway, so yeah. Did I answer your question?
Andrea: Yeah. So that would have been five or six clients in January. Yeah. What did you end up with?
Let’s break it down.
Ashley: I actually have one brand new client and three, well, okay, two brand new clients, but one of them happens to be my daughter. So that doesn’t really count, but then it is because it, you know, it’s practice, right? But then I have two other clients that kind of re upped [00:18:00] doing more stuff, but I also have I reached out to a lot of people about, you know, health issues, you know, I knew people were coming up on surgery.
Hey, do you need some help, you know, preparing your gut for all the antibiotics you’re going to get? So then I sign them up one full script and put in a plan. So it’s like all these little things. So it’s like a drop in the bucket as far as like commission or whatever.
Andrea: But you know that those clients are coming for sure.
Yes. That’s so good. What I love about the three K and 30 days challenge or whatever, you know, 25 days challenge. Is it really sets you up to manage your mind around these arbitrary timelines that we put on it? And you basically said that you’re like, yeah, I mean, I did all of these things that I thought I would need to do to that goal in the 30 days, and I didn’t necessarily get to it, but it’s inevitable.
Like, maybe it’s gonna take 45 days. Maybe it’s gonna take 60 days. Are we gonna be less happy in 60 days? No, of course not because we put on that arbitrary timeline and it inspires the action. So it’s like chicken [00:19:00] or the egg. Why does it matter? It doesn’t. These are the games that we play with ourselves, right?
Yeah. So how does that translate to working with your clients? I’m curious about if there’s anything that you use with your clients that are these little games or like little mindset hacks that you do for yourself. I know I’m kind of putting you on the spot with that question, but I’m just curious.
Ashley: Um, I definitely would like, I say to people, you know, what is holding you back from making a decision?
And what is, what is your end goal? Like, why do you feel like you’re sitting here spinning your wheels and trying to make a decision on your own health? Definitely taking, taking those answers and letting them Make the decision on their own of like, oh yeah, maybe, maybe [00:20:00] I don’t really have an answer except I just feel uncomfortable about it.
But then it’s like my own, my own little self sabotage things that I do for myself as I, and I wrote this in the 30 day challenge thing multiple times where it was just like me personally, I will victimize myself. In, um, little tiny decisions, like, I want you to feel sorry for me so I don’t have to take responsibility for how I feel about this.
And so it’s like, I hear these things that people are saying, you know, I don’t have time. I don’t have the money or I have to talk to my husband or, you know, all the things that we always hear. And it’s like, well. I know you’re resourceful and you’ll figure it out if this is something that you want to do.
And so it’s like, I’m putting everything in their court and allowing them to make the decision without me feeling [00:21:00] like I’m chasing them down or trying to sell them something or begging them to buy from me. It’s like, There doesn’t seem to be a, I need you to buy from me anymore.
Andrea: Yes. Okay. So that energy shift from you translates to them being much more autonomous decision makers for themselves.
Isn’t that the truth? That’s so good. So that belief in them as being resourceful. And I mean, ultimately, if somebody is on a call with you or somebody is seeking out your help, they obviously want to solve the problem. People just don’t waste their own time. Let’s just believe. So they’re there. Even if they do victimize themselves like, well, I can’t make the decision right now.
I have to talk to somebody else or whatever, whatever that may be like, okay, that’s fine. And also you are here wanting help. So obviously you’re, you’re going to figure out how to get the help. Here’s, here’s what I’m offering. I just love that. I love that, like belief in them as being resourceful and able to make the decision.
That’s really good. What else [00:22:00] do you think allows you to sell well to your people? Because you do, you’re, you’re consistently signing clients. You’re consistently helping people when you’re open sign is on metaphorically open. Why do you think that? Why else? Like let’s brainstorm a little bit. I’m imagining people are watching this and we’re listening to it and going, yeah, I want to know more.
How do you do that?
Ashley: I honestly, it’s probably because I’ve had to pivot several times in my life, but kind of doing similar things. And I, I recall where, you know, the, the business that I was working for a high end gym where I was the nutrition manager and all of that. Um, where they were like, okay, we want all the people who work in nutrition to have a personal training license.
And at the beginning I was just like, I, I don’t want to do that. Like why? It was like, you want to stay here? You got to do this. And I was like, okay, fine. And then I saw like the beauty of having both, um, because [00:23:00] not everybody wants personal trainer who is going to make them stand on stage in a tiny bikini.
Right. So. Um, so it made, it made sense to me, but I do remember walking on the gym floor after taking the exam and being like, holy crap, I gotta know what I’m doing. And I can’t just like, mamby pamby around. Pretend I have to act like I know what I’m doing. So it was like I would show up at the gym and I would do these cool workouts and like talk to people and then they would see me in my uniform at the gym as whatever.
And so it was like walking the walk and talking to talk. And I just like stepped into that role of I know what the crap I’m doing here. And even as a nurse, like. That persona would precede me as I’m walking into a patient’s room, people would just assume that I’m the [00:24:00] doctor and I’m like, no, I’m actually just your nurse, but.
At the same time, it was like, she’s the authority here, nobody else’s. And so, I kind of clung on to that as like, you know what, I am the authority here, I am, I know what you need. Oh,
Andrea: that’s so good. So that’s reminding me of something that I either recently read or watched, which, I mean, this is a bit of a departure, but kind of the same thing, it’s just like the identity that we, the identity that we, Take on ourselves, but also how we’re perceived by other people.
So it was a study where they gave us the same white coat. It was like a group of people and they all wore the white, like the exact same white coat and they went and took a test and for half of the people, they told them it was a painter’s coat and the other half, they said it was a doctor’s coat, but it was the same white coat.
And then the people that thought they were wearing a doctor’s coat scored so substantially higher on the test. Like it was unreasonable how much [00:25:00] different the results were. And I think, like, that’s really fascinating. But it’s first how you see yourself. So, I mean, that study in and of itself is kind of interesting, like, how we dress ourselves, how we present ourselves, how we feel that we are in the room, but then also the component of how somebody else sees us as an expert and how that translates because To a certain extent, all of us feel like we’re still learning and we’re like, Oh, but when I get to that point in the future, this like goal line that we always, of course, move forward for ourselves and we never quite reach it.
It’s like, then I’ll be an expert. Then I’ll know so much more. And in reality, right now, people in our lives, potential clients, you know, friends, family, whoever it is, people online, we don’t even know are looking at us. It’s like, no, but you’re the expert right now. I want to listen to you right now. Tell me more.
Ashley: Yeah. Yeah. So
Andrea: interesting. So interesting. Okay. So we’re kind of going all over the place, but I just love these kinds of conversations. Find out like what’s working and what are you excited about? So as we’re starting 2025, what are you excited about for your business? What do you see coming up this year?
Let’s talk [00:26:00] about that. Clients wise. Um, personal wise, you know, time management wise, all of the things,
Ashley: all the things. So, um, I, as far as clients wise go, I have a goal of helping a hundred people this year and I haven’t quite fleshed out what that means because I know I probably couldn’t do that piecemeal where it’s like a hundred clients one on one over the year.
That’s not doable. So I have to do things in a different way. And so that’s, you know, in the works of how I’m going to do that. I have my email list. I really love my email list. I personally apply to everything else. My emails are memories of me working in the ER in trauma, and then I’ll tie it to, and usually they’re like hilarious stories because, you know, the general population are [00:27:00] just idiots.
Um, anyway, so they’re funny stories or they’re touching stories, you know, things like that. And then I’ll tie it to, okay. Guess why you need to hire me. Here’s why. And I’ll list that. And then I’ll say, okay, so how do you stay out of the ER this week? And I’ll tell them some reason to stay out of the ER this week.
And so there’s like, you know, the call to action, you know, book with me, blah, blah, blah. But I’ll tell you, like, anybody who sees me in person. Or emails me back or whatever, everybody just says, I love your emails. They are so good. You are such a good writer and all of that. And I’m like, I know, I am a good writer.
I love it. It’s the greatest thing. I have thought about like, maybe eventually compiling all of my ER stories into like a book or whatever. And I am working on my, I don’t know, it’ll probably [00:28:00] be like an e book or something like that of the five pillars of holistic nutrition. And so it could be kind of maybe a module where it’s like, okay, this is how you clean out your fridge.
These are the things you need to look for. This is, you know, how to keep your water clean. These, you know. This is the exercise. This is how much rest you need, you know, all that jazz. And so I have some ideas kind of banging around up in my brain. Um, but again, it’s like, I have a course that I’m going to be starting next month, March.
So in a month than a day, but, uh, anyway, so I have to, Be more time management. D as I go along. Um, and so being more time blocked is going to have to be a thing for me. Um, and then I do enjoy public speaking quite a bit. It’s like, I’ve had many opportunities throughout my life for different reasons to be able [00:29:00] to, um, do public speaking in front of.
Medium crowds to large crowds. Well, maybe I mean large crowds, maybe like over 150 people, not thousands, but anyway,
Andrea: large crowd in my book. Yes.
Ashley: So I, I really enjoy that and I enjoy going to public speaking things where it feels very motivational and things like that. So I can see how that would kind of fit my personality and what I want to offer in the future.
Um, so I am working on a few things like that, reaching out to gyms and blah, blah, blah. So we’ll see where that goes. I really love the beach and because I live in Utah, there is no beach, at least in winter. And so about this time of year, I’m just like, Oh, I need a beach right now. So next year, I would like to be able to.
Buy myself a plane ticket to go [00:30:00] somewhere beachy with my husband and maybe my kids.
Andrea: I mean, yeah, we’ll see. Okay. They have a year to prove them, prove themselves for that. How great is that? So a year ago. Would you have been really surprised at that list of things that you’re working on now or things you’re excited about?
Probably no.
Ashley: I, maybe like the amount of clients I probably, like, I think maybe a year ago I was a little naive as like how many clients I could take on, how long it would take and things like that. And so I probably would have been like, girl, you could do 500 people. Like, what’s your problem? And it’s like, no, that’s actually not doable in the way things are working.
So. So that, but just like, I have a travel bug. I love traveling. I want, I like, I’ve always enjoyed public speaking and that’s kind of been a thing that I’ve always thought about. Writing a book has [00:31:00] not been a thing maybe in recent past, but I have thought about that because I do enjoy writing. So yeah, I would say it’s not very surprising.
Andrea: I mean, maybe you end up doing like a video podcast or something like that with your stories to combine the public speaking and the storytelling. I mean, who even knows? Who even knows? Before we wrap though, I have to now pull on this thread a little bit with a year ago, how maybe you would have thought you could, you had the capacity to take on more clients or you could bring on more people.
And now that you’ve actually gone through that process more, If you That you realize it’s a little more time intensive. Let’s talk about that. I get asked this all the time. I know people that are going to be watching, listening to this will probably have questions about how your client process has evolved and like how much time are you actually spending with your clients?
Is it the same week by week? Is it more front loaded? Is that different than what you expected? Let’s talk a little bit about that.
Ashley: [00:32:00] Yeah, it’s definitely more front loaded, getting people kind of on boarded. Okay. And then lab results coming in, um, and kind of piecing all the puzzle pieces together and understanding a full picture of what is happening with them is definitely more front loaded and then helping them to understand timing of supplements, why they need to eat the way they need to eat.
But in that same vein, like I’m not taking clients who are nutrition, like naive, like they need to know something like they had to like logged macros or something like that’s too for me to even want to work with them. Um, and so. It’s, it’s definitely a little deeper than they’ve probably ever gone before.
And so [00:33:00] I, it, so I would say the first month and a half is very, very busy with each client. After that, it kind of like, you know, I, I might answer a text message every once in a while. And I do have people check in every other week, whether it, I let them choose. If they want to do like a video chat or a phone call or just a text message or email, some people are fine and they’re just like, Hey, I’m doing great.
Things are great. I feel this way and terrific, but I did find that automated check ins do not work. For most people, um, and it would just fall on deaf emails. Yeah, so you
Andrea: mean when you’re emailing them to fill out a form or something like that, is that what you mean by automated? Okay, yeah.
Ashley: And so, for me to do less chasing and wondering why people are not checking in or whatever, it’s, [00:34:00] okay, you get X number of check ins, you can Decide how often you want to do that.
Andrea: And just setting that expectation up front, I imagine is like, you know, really the key there I hear from so many people that they are surprised at how, you know, you go into this type of a business thinking like, I’m just going to work with people on their nutrition. I’m just, I’m just going to tell people what to eat.
I’m going to analyze the lab results. I’m going to help them create a plan and that’s what they’re hiring me for. And then we quickly realized that creating a really good customer experience and. Communicating with people in the way that they want to be communicated with is part of that customer experience.
And there, there’s a component of that, that we have to learn and we have to systematize in the business and, um, just coaching and keeping people going, like reminding them of the progress that they’ve made because they’ve probably forgotten, they probably feel like they’re not making enough progress.
And really we have those systems in place to show them like, well, how far you’ve come, all of that. So, yeah, I’d like to hear that that has evolved for you too. And [00:35:00] you’ve, you’ve figured that out. As we do. Right. You really can’t anticipate in the beginning how it’s all going to work. You just have to get started.
You just have to get your hands dirty and it will, you’ll figure it out. Yes,
Ashley: that is so true. It’s so true.
Andrea: I think it’s like that with everything, but also it’s like that with your clients.
Ashley: You
Andrea: can’t anticipate how it’s all going to work until they get in there and they start You’re doing the food, you know, changing the lifestyle stuff and then, and then and only then can you figure out how it’s going to work for you the best.
Ashley: And what treat, what tweaks you need to make to make it easier for yourself and the next person. So.
Andrea: Yeah, absolutely. Okay. Well, this was so cool. Thank you for sharing. Now. I know for sure that people are wondering, how do I get these emails? I want, I want to see the, how you stay out of the ER this week emails.
I am wondering. So where do people find you? How do they, how do they find you on the internet?
Ashley: Oh, boy. Um, so I’m currently still working [00:36:00] on my website. I don’t even have a website yet. So hint, hint, things will work with. Yeah, it’s still working. Still
Andrea: can help hundreds of people and not even
Ashley: have a website.
Best ever. So if you really want to be on it, you just email me at Ashley A-S-H-L-E-Y, do Bankhead, B-A-N-K-H, EAD D nutrition at gmail, and I will add you. Amazing,
Andrea: amazing. I imagine that there are people listening. Oh, I was gonna say, I’m imagining that there’s people listening to this that don’t want those hard complex clients, and they’re gonna send them to that same email, so that was gonna be a reminder as well.
If you find yourself coming across clients that are super complex that you don’t feel like you can help, Ashley obviously could and would love to. So all right, Ashley. bankhead. nutrition at Gmail. That’s the official, that’s the official word. That’s where you find her. You can’t find her on a website who could be bothered.
She’s she’s too busy homeschooling and helping people,
Ashley: [00:37:00] but I do a website in the works. My husband is a graphic UX designer, so I’m just allowing him to do all the things. Um, with your course of how to do a website in a weekend, which has been awesome anyway, will be ashleybankheadnutrition. com it’s actually been purchased.
So it’s, it’ll be there. I promise maybe in a couple of weeks,
Andrea: maybe in a couple of weeks, but just such a great reminder that you don’t have to wait for that to get started. We just get started. So good. Okay. Well, I’m guessing that we probably will revisit this discussion again in the future and check in on you and how things are going, but thanks for sharing today.
This was so fun.
Ashley: Absolutely. Super [00:38:00] [00:39:00] great. [00:40:00] [00:41:00] [00:42:00] [00:43:00]
