Andrea Nordling 0:35
Yay. All right, make sure you’re I think everyone’s sound sounded pretty good. But try to be a little closer to your microphone if you can. So poor sharing that does these episodes and edits them has kind of consistent volume.
Andrea Nordling 0:58
And it’s all here is the the two, I added a bonus question here the two questions I’m going to ask. And like, we’ll just see where the conversation goes, there’s no right or wrong answer. First question is, what are your top lessons learned from making your first 10k in your business? And like, how has that served you as you’ve grown and made more money? But what are the top lessons learned? I think that that’s always a fun thing to think about, and is very helpful for people that are just starting out, but also for people further along, because then they go, Oh, I remember that feeling, too. That’s good. It reminds us of our own genius and our insights. And then second question, is what has surprised you about yourself or about your business? Since joining the mastermind. So those are the two things you guys don’t need to remember them? I will be asking you. But I don’t know if Natalie got last year wanted to wait a second before I open up? I don’t know. It wouldn’t
Peg Wedig 2:03
let me write back on just what you had to like back out and come all the way back in?
Unknown Speaker 2:08
Because Okay, well,
Andrea Nordling 2:12
we’re just going to start and she’ll, she’ll get here. She knows where we are. She’ll get on here. So alright, Sharon, here’s what we’re going to start. Ladies, thank you for taking some time today to talk about your business, and to share all of the juicy insights that are going to come from this conversation to everyone listening. I know that I don’t even know what we’re going to talk about. But I know it’s going to be incredible. So I have a question actually have two questions. Start with the first question and just lob it out. When you answer just let everyone know who you are, and what you have to share about it. Here’s my first question for Eugenius. Practitioners and business women. What are your top lessons that you learned from making your first 10k in your business?
English 3:01
I would love to hear
Andrea Nordling 3:04
what you have learned since those beginner days when getting a first client or making the first dollar seemed like a long road a whole what have you like what were the big things you learned in those first 10k? Anyone can answer
English 3:19
that okay, English here. I would say that one of the biggest lessons I learned is how to play the long game. So not to jump ship after you build something if you think it didn’t work. And this was the biggest blessing I found specifically when I joined your program was to sell one thing and get really good at that instead of trying to do all the things and then it takes time. So playing the long game people are there they’re watching they’re waiting. Trust the process. Something new,
Andrea Nordling 3:58
yeah, I love this because now you’re making well over 10k a month I think some months so what like, Okay, I don’t even know how what I do kind of want more details. I think that this is really fun to dive into, like, what would you if you hadn’t known to just stay the course with one off and get really really good at selling that one thing before introducing anything else? What do you think you would have done?
English 4:22
Oh, that’s what I did do before I
Andrea Nordling 4:24
did. Okay, well, I mean, I didn’t want to like call you out.
English 4:27
But what did you do? I spend a lot of time so I try to do all the things I write this a little embarrassing to admit, but it is what it is. Right when I opened my business, I decided that I was going to do a group program for couples going through infertility. That meant on Saturdays in person. oh five. Yeah, yeah. So fun. Just imagined that because all the people needed me they were just going to buy it. So I went right out the gate, and did that and was going to do one on ones and built self paced online programs, multiple of those was doing meal planning was going to add this and that and the other, you know, be a one stop shop. So I just, you know, did a little bit of everything and did nothing very well. No wonder my business wasn’t doing well. So, huge, huge blessing to here, do one thing and stick with the one thing and evaluate and come back to it.
Andrea Nordling 5:38
And have you taken components of those other offers and kind of fuse them into your one offer? Because now, like everybody doesn’t know this, but you work with very, very premium offer working with clients for six months or 12 months. I mean, it kind of is six months. Yes.
English 5:55
Yeah, I have mainly because I spent all that time building all the things. And it was useful, right that the space programs, they serve their purpose. So I just use them with the group program type thing. So it’s it wasn’t wasted time, it just was in the wrong order. But it’s so utilized. Just
Andrea Nordling 6:19
that’s awesome. I was going to add a caveat to that question. Like how has whatever you learned in your first 10k? How has that served your growth? But you already answered it, like, yeah, made all the mistakes, did too many things at once, not enough of it, executed at a high level and then made it easy on yourself by changing. I love it. All right, that Natalie, the question is, what are your top lessons for making your first 10k in your business? And then how has that served you as you’ve grown to make more than that? Oh, wow.
Natalie 6:54
Well, I made my first 10k When I I guess I would say I officially launched my business after leaving healthcare, one of my biggest lessons actually was to charge your worth. And to really find the validation around you that what you’re worth is likely way more than what you think it is. For myself, I went from charging of $79 Detox to a $5,000 one on one program. And that’s all I sell, which includes Yeah, which includes detox that includes nutritional therapy, it has a really, really great it was always something that was in my mind. So I took that extra one of the things is, is also to take the time to create something that you know will last a long time. Yeah, and you can change it and grow it as as it grows, right as as you see more clients and as you get more experience with like one on one work or group work, but let it evolve with you. But definitely take a little bit of extra time to know that this is a long game. It’s a marathon, not a sprint. I sprinted because I had to
Andrea Nordling 8:07
sprinting but yeah, it is a long game. Tell us more about that.
Natalie 8:11
So I went from being employed to not being employed without really without really having a game plan per se I had been working towards wanting to be to leave my current employer, but I was and I was the breadwinner for my entire family. So I there was an urgency. So make it urgent, right? I guess another lesson is to the amount of necessity you place on your growth is really what you’re going to put into it. And so if you don’t feel like it’s necessary, you probably won’t do the work. So please doesn’t matter what situation you’re in, even though I was in a really kind of no option situation, you should put that type of necessity if that’s what you want.
Andrea Nordling 8:54
Oh, that’s so good. That’s, I think that that’s really like that kind of hit me but make it urgent, even if it’s not urgent, make it urgent. Yeah. If it isn’t urgent for you, it’s it is urgent for someone else to get the help that they need.
Natalie 9:10
And, yeah, I learned a lot along the way. I’m six months in. And so I have had a couple of lessons that for me niching down was huge. Even though I know that no, I started off with no niche. But Nietzsche nice niching down has really helped me to realize how much impact it’s going to have in our future generations. And for me, that’s huge.
Andrea Nordling 9:30
Yeah, and that’s the fun part of scaling and growing bigger is that you don’t need a niche in the beginning but when you are going to be scaling with a digital offer, especially or a one to many offer, you do need to get more specific on that and we’ve had so much fun. Can I just say we’ve had so much fun with your leashing journey over the last few months together like I just have loved watching you fully commit something you should know about Natalie everyone is like when she commits she does not go back on her decision. So she has just been like, Yep, this is it. And she’s running with it. So good.
Natalie 10:05
Yeah, actually, that was probably one of the most impactful things I learned out of the program when I first registered, and then I registered for the mastermind, like right away. So it was like a huge, like self investment. But that whole deciding process really has changed my life. And it’s changing my clients lives hugely. I teach it for all of my clients. And because our brains literally always want to go back to that decision making process. Even today. I want to it’s not there anymore, but it was on my my board in the back.
Andrea Nordling 10:36
Yeah, it does. We always want to revisit the decisions. But I think like, maybe this is work that you’ve been doing internally, but I see from you, you like you make a decision, and you fully commit? And you’re like, Nope, I’m gonna figure out how to execute this. I’m not going back on my decision. And I think that that has made a lot of money.
Natalie 10:52
It has Yeah, it has. It’s been very Yeah, it’s a growing process. I actually love almost every part of it. Sometimes when we don’t get the that’s the actually, that’s a great lesson that I learned to that’s probably one of the biggest lessons is that when you go don’t get the results that you want. It’s okay to like, sit back and just fest let it fester ferment to understand the lessons that were in there. Yeah, that was a huge one for me. For sure. When I heard you,
Andrea Nordling 11:22
zoological launch planning and lots of launch, evaluating, and sometimes the evaluation is a party and sometimes it’s that. Oh, okay, what are we doing differently next time feeling? That’s for sure.
Peg Wedig 11:37
Definitely. Peg you ready? Sure. So I’m Peg waiting from peg lady coaching. I’ve been working with Andrea for a while now. So that’s been really fun. But this is the first time in the mastermind. So that’s really fun, too. One of the big lessons I learned, which was probably my very, very first lesson that I learned was that nobody was going to do it for me that I had to like, figure out what I was going to do and take the steps for myself, I kept thinking that when I went through training, I was going to get this business in a box kind of deal. And that if I just follow the steps, it was going to work perfectly for me and I was going to have this thriving business and it was going to be amazing. And of course, it wasn’t quite that way. And I had to really spend some time sitting with that. And like taking on that responsibility for myself. And learning how to make my own decisions and getting okay with letting go some of my perfectionist thinking a big thing for me is like just understanding that there’s no right way. And just have to know my next step. I have to learn to trust myself a little bit more like, sometimes I’ll get advice. And I’ll be like, I don’t think that’s quite for me. But this is for me, and, and to go with what I really believe is true for me, from the angle that I’ve watched my brain enough now that it’s not just fighting against what someone tells me to do, so that they don’t have to do it. Because I’ve been guilty of that in the past too. But no, like just learning to trust myself and go for it. And the last thing is probably to stop comparing myself to others, because it’s really, really easy to fall into the trap of oh, look at how successful she is. She started just recently and she’s doing amazing. And here’s where I’m at, it’s not the same place. And the truth is we actually don’t even know where anybody else is. We just create that whole story in our head about where they’re at. So just letting that go and not listening to that voice that says you’re not doing it quite right or you’re not doing it well enough. And really focusing on just moving my own self forward. That’s been huge.
Andrea Nordling 14:01
Yeah. Oh, that’s such a good reminder. I remember definitely feeling that at the beginning of my business looking around, like, am I going too slow here? Am I going? Am I doing it right? Is this am I on track, looking at what everyone else was doing? Which is such a losing battle? Because you’ll never know. I mean, first of all, you’ll never know what’s going on behind the scenes of anyone’s business or where they started. So you can think that you’re at the same stage but but really who knows what experience that person has any way we can never know what we think we tried to do that compare and despair it’s so like such a waste of time.
Peg Wedig 14:35
And every minute you spend doing that is minutes that you are not spending building your own business. So like you said just a total time suck.
Andrea Nordling 14:44
And can I just say that even though I feel like it took me years longer than it needed to and I told myself every step of the way I was behind it. It’s still awesome. It doesn’t even if I was behind even if that was true, which I don’t think it was but even if it was still glad I got
Peg Wedig 14:59
it So,
Andrea Nordling 15:00
so why does it matter? Right? Right? Oh, that’s so good. Okay, Isabelle, I’m curious what your thoughts are on this. What are the top lessons that you learned from making your first 10k? In your, in your nutrition business?
Isabelle 15:12
Yeah. Hi, I’m Isabelle Yang. I’ve been the nutrition business for a while now. And I remember in the early days that I think spending too much time on technology, that was one of my lessons learned that everything needs to be perfect, the color needs to be perfect, the naming needs to be perfect. And so that actually, it’s a setback. I think I think everything coming from the point of view that everything is perfect, just the way it is, we’ll definitely see a lot of time. And I think dwelling on these little details was the lesson that I learned. So that’s one thing. Another thing is, is as what English said about focusing, like to focus on a certain area to be able to put in a lot of put in like good work versus jumping around, like staying focus and versus jumping around and tackle everything out there and going for the next shiny object. So that’s what I’ve learned that would actually streamline and also save a lot of time and be more focused. So yeah.
Andrea Nordling 16:44
So do you think like streamlining your focus on your marketing or on the offer you’re selling? Or on like the process you’re delivering? What specifically do you think you’ve, you’ve honed your focus in on the on the most. So I
Isabelle 16:57
think on the process on the delivering process, and a lot of times, we’re thinking, Oh, this is not good enough, you know, I need to provide more, I need to give more. But in actuality, the more simpler, the better the process, the less less actually means more. And in a way that if the person in front of you is able to do just one thing and do it well, that means a lot then have provided tend to find things and leaving this person in front of you overwhelmed. So simplifying the process, simplifying, simplifying, providing less and, but be more consistent. And just be there, be there for the person in front of you.
Andrea Nordling 17:52
I think that this is so common, which is why we we have a whole process in the mastermind that we go through where we look at this, and we audit our processes like this, but there’s like the more that you charge, especially when you start charging, higher rates, more premium rates, our brains do this thing where they’re like, but now we have to give them more. And it’s a very conscious effort. You guys know this, but I’m just gonna say for everyone listening, so that you can implement this to have to very consciously redirect your mind to exactly what Isabel just said and and realize that no, actually they’re paying for fast, they’re paying for simplest, fastest results, they don’t need more, they don’t need to a justification of what they paid for by getting more stuff and more information. They just want the fastest, simplest results. And it’s actually more valuable for me to simplify things as much as possible and make it so, so simple and doable for my people instead of trying to just give them more stuff. So I feel better about charging the prices I’m charging. Very, very good reminder. I love that. Okay, so I have another question that I’m gonna ask all of you is about, since you’re unmuted, I’ll start with you. What has surprised you about yourself or about your business since starting the mastermind?
Isabelle 19:09
So what surprised me is, I think I actually don’t give myself as much credit as I been doing, like, I think, revenue wise. And also all the thoughts that’s going on in my head that I didn’t realize was blocking me from either promoting marketing or making assumptions of oh, this is what people are thinking they won’t come because of that. So I guess you can call it like fake news in your head that you kind of come up with. So that’s kind of what I realized, like, oh, there’s actually a lot of things going on in my head. I didn’t realize that could hinder this process, but at the same time with a mastermind If you’re adhering from different perspectives or different people, and you just like, Oh, I didn’t think of it that way, now that the perspective change 180. So you approach it with a different, different, different spirit. Thank you. Yeah,
Andrea Nordling 20:19
you can see your fake news for what it is I love. Good to use that. I love it. We all have our own fake news, in our minds. It’s I have a question about this fake
Isabelle 20:33
news. They come from us assume things are happening in certain ways. But that’s not necessarily true. You don’t know.
Andrea Nordling 20:42
Yeah, yeah. Was that true for you with your revenue, because you you mentioned not giving yourself enough credit revenue wise, and I want everyone to know full disclosure in the mastermind. We have revenue reporting every month, we report our revenue, which is an excellent exercise in finding all of the thoughts that you have about money when you do that, which is why we do it. And so I’m wondering, did you like were you as detailed in knowing your numbers every month before? Or was that a new practice for
Isabelle 21:11
you? No, that’s a new practice. I think I didn’t want to know you. So I never really keep track. So I don’t want to know. So when we the first time we did it, we did the 12 one, and I was like, oh, okay, I didn’t make money. So
Andrea Nordling 21:27
yeah, this is your fake news. I love this so much. That was your pain. Yeah, I’m not making any money. It was your big news. And then you actually looked at it like,
English 21:35
oh, wait a second. That’s so good. Yeah.
Andrea Nordling 21:40
So so good. Okay, who’s next?
Peg Wedig 21:49
I’ll go off, right.
Andrea Nordling 21:52
So the question is what has surprised you about yourself or your business? Since starting the mastermind,
Natalie 21:57
that failure is inevitable? But but that the faster you fail, the faster you grow? Yes. So yeah, I feel that, that it’s opened up this space, like kind of a better safe space where I can discuss my failures, sometimes very emotionally. And get like feedback, not like a pat on the back. But, you know, good feedback from a few very close people that are in and have gone through the same spaces of either this type of failure or understand it a little better, and strategically think through and evaluate much quicker, and make like pivot and shift into much quicker changes in my business. So it’s actually been, it’s actually been so helpful, like the heart, I’m at the point where the harder I fail, the the more excited I am. Oh, that’s good. Which is scary, because like, the last time I felt that was, like, petrified, but now it’s like, okay, I already did the worst. Let’s, let’s see how much more of this I could do. And then, you know, grow from there.
Andrea Nordling 23:09
Yeah. Yeah. It’s like the fake news. The Fake news is, is that failure is what we’re trying to avoid. It’s, it’s inevitable. We all we see that, and especially when you’re in a room of really successful people doing the same thing that you’re doing, and you get to see all of their failures, along with the success and realize, Oh, we’re all doing that. And it’s, it’s, we’re not going to have a shortcut around. Those fall on our face moments, we’re actually going to rack up a whole lot of them. But the benefit is that we also are going to have a lot of success too. That’s so good.
Peg Wedig 23:47
I’ll go next. What surprised me most about myself during the mastermind here, this peg, by the way, is how much of a tantrum my toddler brain has thrown through this whole process. Andrea, I can see you laughing out loud. It’s so true. You’ve all seen it. Every week I comment. I’m like, No, I’m not doing that. And then I’m like, get off the column like, Okay, I knew I’ll try that. And like, everything seems to be a fight for my brain and then like, and I’m watching my brain at the same time that it’s fighting. So I know what’s going on. And I think it’s not stopping me in ways that it would have in the past. So there’s the element like talked about earlier about trusting myself. So I’ve known deeply that like some of the ideas that I haven’t have come up with during this mastermind are not for me, and that’s okay. But then my, my toddler brains, like just railing out because I’m not doing it fast enough. I’m not doing it right. And all the things like I shouldn’t even be part of this group because I’m clearly the weakest link. You know, all the things clearly you Good morning. Yeah, clearly, clearly, you know, this is not right. But I’m on to my brain now in ways that I never have been before. And that’s so super powerful. Like, I just like, oh, yeah, there’s that thought again, I see you go sit on the couch saw, like, my little, my little phrase, go sit on the couch thought like, I’m not gonna deal with you now because I know that what you’re telling me isn’t true. And we’re just going to keep going forward. Because that’s the way we do things around here now.
Andrea Nordling 25:34
Yeah. So I’ve seen that in you for a long time. Like you said, we’ve worked together for lunchtime. So I think you’ve always been really good at that. But I find it fascinating that you feel like that’s what maybe that’s not what you said. I was gonna say, I like that you are so good at redirecting your brain, but I guess that isn’t what you said, surprise you It surprised you the tantrums that was happening? Yeah, you know,
Peg Wedig 25:55
you think like is as you grow your business that these tantrums are gonna get smaller, and they don’t, they don’t they get bigger, but your capacity to handle them also gets bigger. And as my personal tantrums get bigger, I get better at picking out those same tantrums in my clients brains, which is so much fun, because we’re like, Oh, I see what’s going on there. This is what’s happening. We know exactly how to handle this, because I’ve done it times 10. And in my own brain, and it’s all good, though.
Andrea Nordling 26:27
Yeah. Oh, I think that’s so good. And something you said there just like sparked a comment that I need to, to voice which is that’s why I think especially as you’re making more money and your business is growing, it’s so important to surround yourself with other people doing the same thing in something like a mastermind. Because the the tantrums don’t go away, like we think they will we think like, oh, money is gonna solve all the problems. When I have more clients when I’m making more money. When I’m further along, I have a bigger audience, whatever it is, whatever the metric is, we’re trying to get to when I have that, it’s going to be easier or better, or that’s not going to happen anymore. And really, those tantrums just get louder. But if you can’t normalize that by being around other people and having tools to quickly move past it, and to, you know, keep going anyway and build, I would say like leverage it instead of avoid it. Yeah, you’ll stall for sure.
Peg Wedig 27:14
Absolutely. And it’s so fun to watch, ladies, your your tantrums. And I hope you’re doing the same for me.
Andrea Nordling 27:25
It is so good. See group tantruming group viewing the tantrums. It’s so helpful. It is really so helpful. And that’s the best thing about group coaching, in my opinion, is watching other people’s brains work and then seeing Oh, I can see how mine is doing the same thing without necessarily being the one in the hot seat all the time.
Peg Wedig 27:43
Yes, because when you can look at it through that lens. You’re not emotionally involved, and then it’s so much clearer what’s going on and what needs to happen.
Andrea Nordling 27:50
Yeah. Absolutely. English, what you got? What does surprise you about yourself or your business? mastermind.
English 27:59
So kind of, to tie in with Isabel, from what she said at first, I think surprising for me. And something I had to unlearn was you don’t have to feel every single day, every minute, every hour with something some client work, learning, adding, you can, you know, I can take days away, and everything is fine. When it comes back. It’s not like Everything burnt down and I have to start all over. The clients will be okay, I’ll be better off for it. The clients will be better off for it. If I’m not answering things, weekend’s nights, you know, they can learn some autonomy, I can step away decompress. And the business can still be super successful without even a 40 hour workweek. It can be 20. Yeah.
Andrea Nordling 28:49
And do you think that that is a result of like the processes that you’ve learned in the mastermind that you’ve put in place or the mindset coaching from that you’ve received that you’ve
English 28:58
used? I would have to say both because the processes had to be set up to support that, you know, everything had to be in place in working well, for them to continue working when you step away. But the mindset work, I would say is equally as important. Especially, you know, a lot of us are coming from corporate backgrounds, working eight hour workweeks, having bosses always being on call. So to reset that and not feel that urge to pick up the phone and reply to a client right away or check in with a client that you haven’t heard from in two days. I mean, it takes a lot I’m still working on it, but it’s it’s it’s been very surprising. It’s so cool. It’s still a little uneasy sometimes but I can take her take a couple days away and everything’s fine. Yeah.
Andrea Nordling 29:59
Oh for Sure, I think the irony of that is that so many of us get into business for ourselves because we want that kind of freedom. And then somewhere along the line, we forget that that’s possible or that that’s what we wanted. And we overwork and create a lot of busy work to fill every waking minute, because we were like, afraid that that isn’t actually possible. So that’s such a good reminder.
English 30:20
You as your own boss did stuff, give yourself at your work weeks? Yes, you know?
Andrea Nordling 30:25
Class I achiever problems. Yes, yes, yes. Anything else we didn’t cover? I mean, I just have these two things I really wanted to ask, but I’m, I’m happy to, like hear anything else that you guys think people need to know if they’re considering joining the mastermind? Anything we didn’t touch on?
Natalie 30:49
Oh, I guess it’s me. Hey, so, you know, I was actually like, probably Andrea’s worst client at the beginning of this after mine, because I literally decided to jump on board after the fact that it was supposed to be just. But I think that it was probably the best decision that I made. Because I really feel like I wouldn’t be moving the same, with the same confidence as having this kind of group of minds get together. And just being able to message each other even and get like feedback from not just Andrea, but each other has been really, really powerful for me, sorry, there’s a train in the back. I live in a train down. But yeah, I think that if, if that’s like, if you’re like me, and you’re like waiting, waiting, waiting, don’t don’t wait, it’s actually, it’s probably been the best self investment I have ever made. And I have made quite a few I mean, growing my business, especially with mindset stuff. And that there’s something about the connection that you bridge with people who are doing the same thing that you are that I I can’t really put into words. But it creates relationships that are a little bit different than like your family and your friends. And it’s just like an under an im unspoken understanding of the true failures that people go through being an entrepreneur. And I think that that’s been so beneficial to me. And just having that camaraderie and seeing that other people have gone through or going through what I know will I will be going through or hopefully I get to, and I’ll say this about the hot seat. I do agree that I some days and some of the calls, I don’t even really need or feel the need to speak because I watched someone else get coached and I get all of these ideas of, Wow, that’s a roadblock I haven’t hit. And I’m not going to hit it because I just realized my brain did work that way. And I tweaked it to not work that way anymore. So it’s been really helpful for me. So that’s what I will finish off. That’s so and it’s not, by the way, Natalie Paulo haven’t even introduced myself. Sorry.
Andrea Nordling 32:58
I love everything you just said that I’m like, and how fun is it gonna be that we get to be in person in October for three days of because up to this point, we’ve been on Zoom. We haven’t been in person yet. But we get to be in person. Natalie’s coming from Canada. And we just know she’s going to actually be able to travel, it’s going to all work out. And we get to be in person and do this thing where we get to like shut off the whole world. And go into a bubble for three days and just work on our businesses make all the important decisions, mastermind together, get all of the distractions out of the way eat really good food, do it together, which I think is so fun, because the connections that you make with real people that are actually doing the thing that you’re doing that speak your language that understand how all consuming it can be in your mind as you’re growing your business and you think about it all the time. We know this. We all like always problem solving and thinking about our clients and our marketing and just all of the things plus like nice to be surrounded by other people that kind of get that. I feel you on all of it. Okay, ladies, thank you so much for just sharing today. I know it’s it’s gonna be really, really helpful for so many people that are considering joining the mastermind, whether it’s this round or in the future. Thank you. Thank you. Thank you. I quit recording
